Bryce Bachelder aims to transition into a sports media career, specifically targeting a remote play-by-play position by 2026, leveraging his previous broadcasting experience and connections. He emphasizes his unique approach to commentary, blending insightful analysis with humor to engage audiences. Bachelder plans to enhance his online presence and skills through targeted courses and networking opportunities, with a vision centered around joy and creativity in basketball commentary.

1. PERSONAL BRAND
EXPLORATION
Bryce Bachelder
Project & Portfolio I
Sportscasting
September 15, 2024

2. GOALS
CAREER CATEGORY:
CHANGING CAREERS
Within a year of graduation in 2026:
Land a remote play-by-play position with
a national sports media company.
• Start editing my local play-by-play
reels within the next month,
continue to do so over the next two
years.
• Utilize my connections through
Steven Wagoner (NFL/MLB sound
engineer) to send a link to my reel to
25 different remote crews by July 31,
2026.
SHORT TERM CAREER GOAL:
Become an NBA play-by-play announcer
for a major sports network.
LONGER TERM CAREER
GOAL:

3. Broadcast
Announcers and
Radio Disc
Jockeys
Sports Podcast
Producer
POTENTIAL JOB TITLES
Source: O*NET OnLine, LinkedIn
Sports Reporter
PROFESSION
OCCUPATION: SPORTSCASTER/BROADCASTER

4. TARGET AUDIENCE
RECRUITERS & HIRING MANAGERS AT ABC/ESPN
Source: Book Yourself Solid

5. COMPETITION
Work Experience
• Almost 4 years of broadcasting and play-by-play experience.
Education
• Bachelor’s in Broadcast and Digital Journalism, Sports Communication from
Syracuse University
Noteworthy Experience
• Play-by-play: 5 months with ESPN+
• Play-by-play: 7 months with Minor League Baseball
Skills and Proficiencies
• Broadcasting: 4 endorsements
• Communication: 3 endorsements
• Journalism: 2 endorsements
Overall Online Presence
• 500+ connections, banner image customized, professional headshot, detailed
profile summaries including About and work experience, lists professional
awards, URL customized, no volunteer activity, interests minimally filled out.
• Grade: Good, 70 out of 100.
Joe Puccio Bryce Bachelder
Work Experience
• Almost 8 years of local broadcasting and play-by-play experience.
• 8 years of digital marketing experience, including 3 in management.
Education
• BA in Communication Arts from Gordon College
• Current student, BS in Sportscasting from Full Sail University
Noteworthy Experience
• Play-by-play: 3 years with Northeast Sports Network
Skills and Proficiencies
• Community Outreach: 26 endorsements
• Public Speaking: 21 endorsements
• Nonprofits: 20 endorsements
Overall Online Presence
• 500+ connections, banner image not customized, professional headshot,
detailed work experience summaries, missing About info, lists licenses and
certifications, URL customized, updated volunteer info, interests minimally
filled out.
• Grade: Average, 60 out of 100.
Source: LinkedIn

6. IDENTITY
CORE VALUES
• Joy
• Balance
• Community
• Creativity
• Humility
VISION
To bring joy to the basketball community through
humorous, creative, and balanced content and
commentary, and to do so with humility.
GUIDING PRINCIPLE
“We don’t stop playing because we grow old; we grow old
because we stop playing.” -George Bernard Shaw
PASSION
NBA basketball, basketball strategy, nuanced basketball
conversation. And crafting a great joke.
SUPER POWER
Leaving audiences laughing and joyful with fun and
creative content and commentary.
GOLDEN CIRCLE
WHY?
For spreading the love and fun of basketball.
HOW?
By creating joyful, fun, creative content and
commentary about basketball.
WHAT?
Offer knowledgeable, insightful, fun basketball
play-by-play and color commentary services.
Source: Core Values Discovery Exercise, Brainy Quote, Simon Sinek’s Optimism Company

7. PROMISE & POSITION
PROMISE
I help sports media companies better
engage basketball fans through fun,
creative, and insightful basketball content
and commentary, because sports are meant
to be fun!
POSITION
Most fun commentator.

8. NETWORKING
National Sports Media Association
• Join by July 1, 2026
• Objectives: Network with industry professionals, submit my
work for feedback, receive job openings.
MENTORSHIP
Seeking sports media professional with 20 years
of experience working on-air or in production; a
devoted family professional to give me advice
about how to balance my professional
aspirations with my family’s needs.
Professional Organizations
Sportscasters Talent Agency of America
• Join by July 1, 2026
• Objectives: Network with aspiring sportscasters, submit my
work for feedback, craft my job application strategy, receive job
openings.
Elevator Pitch
You know how some in-game commentators are so serious about basketball that it
feels like you’re listening to a lecture? Or others try so hard to be funny that they’re
not really saying anything, it’s just cringey? Well what I do is give real insights into
the game but do it with a healthy dose of levity. I want people to walk away
understanding basketball better, but come back because they know they’re going to
have a great time watching the next game. In fact, I helped my local TV station
increase their basketball viewership by 70%... in a hockey town! Because of how I call
basketball games, I’ve had people come up to me at games and tell me that they
were disappointed they decided to attend in person because it meant they didn’t get
to listen to me on TV.
Source: National Sports Media Association, Sportscasters Talent Agency of America

9. DIGITAL
MARKETING
Volume: ZERO
Relevance: HIGH
Purity: HIGH
Diversity: HIGH
Validation: ZERO
ONLINE ID CALCULATOR
SCORE
Archetype: Entertainer
Description: Help people fall in love with
basketball through fun, humor, levity and joy. I’ll
keep people coming back because they’ll know
they’re going to enjoy watching the game and
will laugh the whole way.
BRAND ARCHETYPE
Focus: Volume, Validation, Relevance
Strategy: Though my Google results are specifically about me, they’re mostly about my current and
former careers, and not about my aspiring sportscasting work. The plan is to buy
brycebachelder.com, .net., and .org, and use the .com site to showcase my sportscasting work. I’ll edit
reels of my play-by-play and color commentary, and keep updating content with blog posts that I can
also turn into short videos and audio clips. I’ll also post more sportscasting work on LinkedIn and
social media, especially Threads due to its thriving #NBAThreads community. I will also reach out to
people I’ve worked with in sportscasting for testimonials to add to my website.
DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORE
Source: CareerBlast, Kaye Putnam

10. Task: Complete “Learning Video
Production and Editing” course and
action items.
Org: LinkedIn Learning
Date: November 2024
Video Production
& Editing
Audio Editing Sports Story
Writing
Time
Management
TRANSFERRABLE
SKILLS
Task: Complete “Audition Essential
Training” course and action items.
Org: LinkedIn Learning
Date: November 2024
Task: Attend online writing
workshop.
Org: Burlington Writers Workshop
Date: January 2025
Task: Complete “Efficient Time
Management” course and action
items.
Org: LinkedIn Learning
Date: November 2024
Source: O*NET OnLine, Indeed
PROFESSIONAL DEVELOPMENT
TECHNICAL
SKILLS

11. REFERENCES
• BrainyQuote.com. (2021). George Bernard Shaw Quotes.
Retrieved September 14, 2024, from:
https://www.brainyquote.com/quotes/george_bernard_shaw_120
971
• CareerBlast.tv. (2023). Personal Brand Power Audit. Retrieved
September 3, 2024, from: https://careerblast.tv/resources/
• Indeed Jobs Search. (2024). Sports Anchor/Reporter job
description. Retrieved September 15, 2024, from:
https://www.indeed.com/viewjob?
jk=1e81ddffe20db4f2&tk=1i7rrnfv5k3db82c&from=serp&vjs=3
• KayePutnam.com. (2024). Brand Personality Quiz. Retrieved
September 3, 2024, from:
https://www.kayeputnam.com/brandality-quiz/
• LinkedIn Jobs Search. (2024). Sports Podcast Producer job
description. Retrieved September 10, 2024, from:
https://www.linkedin.com/jobs/view/4009475777/?
alternateChannel=search&refId=NotAvailable&trackingId=OypuPi
G5SUCGFrPJWCSV3g%3D%3D
• LinkedIn Jobs Search. (2024). Sports Reporter job description.
Retrieved September 10, 2024, from:
https://www.linkedin.com/jobs/view/3980345270/?
alternateChannel=search&refId=YUCT062KA1sjad7SZk3pWg%3D
%3D&trackingId=6bApsHV6sM%2FekpCK%2BhXplA%3D%3D
• National Sports Media Association. (2024). Membership Benefits.
Retrieved September 15, 2024, from:
https://nationalsportsmedia.org/
• ONETOnline.org. (2024). Summary Report for 27-3011.00:
Broadcast Announcers and Radio Disc Jockeys. Retrieved
September 10, 2024, from
https://www.onetonline.org/link/summary/27-3011.00
• Port, Michael. (2013). Book Yourself Solid Illustrated: The Fastest,
Easiest, and Most Reliable System for Getting MORE Clients Than You
Can Handle Even if You Hate Marketing and Selling. John Wiley &
Sons, Inc.
• Puccio, Joe. (2020). Joe Puccio LinkedIn Profile. Retrieved
September 13, 2024, from: https://www.linkedin.com/in/joe-
puccio
• SimonSinek.com. The Golden Circle. Retrieved September 14,
2024, from: https://simonsinek.com/golden-circle/
• Sportscasters Talent Agency of America. (2024). Why Join.
Retrieved September 15, 2024, from: https://staatalent.com/why-
join/