The document outlines a display ad media plan for Running Wild. It includes plans for ads on Instagram through a paid partnership with a profile reaching 755,000 people. It also includes an ad placement on Runner's World website and in their newsletter, both targeting runners aged 18-58 in the US. The ads will launch on January 1, 2023 and aim to increase brand awareness and drive traffic to their website and training programs.

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2.5.1 Exercise 2 Display Ad Media Plan Template
Running Wild Display Ad Media Plan
Prepared by: Nancy Brumfield
Date: December 4, 2022
Social Media
Social Channel Visitor Demographics Reach
Abby Pollock
www.instagram.com/abby/
Male and females,
18 – 44 years old, live in the U.S., are
health conscious and run.
755,000
Placement Location:
The ad will be in their Instagram feed as a paid partnership post.
Ad Size:
Square 1080 x 1080 pixels
Messaging Strategy:
 Headline: Don’t know where to start? We can help!
 Text: Brand new to running or haven’t ran in years and don’t know where to
start? We have training program just for you. My First 5k will teach you how
to safely run a 5k in 12 weeks.
 Call to action: Learn More about our training programs
Campaign Goal:
The goals of this campaign are to increase brand awareness and increase awareness
of the training programs offered.
Launch Date:
January 1, 2023

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2.5.1 Exercise 2 Display Ad Media Plan Template
Online Publisher
Online Publisher Visitor Demographics Reach
Runner’s World
www.runnersworld.com
Male and Females, 18 – 58 years old, $101,750
average household income, over 46% live in the U.S.
4 million
Placement Location:
Above the fold on the left side bar if possible. (they usually have display ads on right
side)
Ad Size:
2 5/8” x 4 7/8”
Messaging Strategy:
 Headline: New Year, New Shoes
 Text: Start the new year off right. We have the shoes you need to make
reaching your goals a breeze.
 Call to action: Shop Now
Campaign Goal:
The goals of this campaign are to increase brand awareness and increase traffic to
the website.
Launch Date:
January 1, 2023
Email Newsletter Sponsorship
Email Newsletter Name Subscriber Demographics Reach

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2.5.1 Exercise 2 Display Ad Media Plan Template
Runner’s World
www.runnersworld.com
Male and Females, 18 – 58 years old,
$101,750 average household income, over
46% live in the U.S.
4 million
Placement Location:
Between two article links so it looks like part of the content.

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2.5.1 Exercise 2 Display Ad Media Plan Template
Ad Size:
5 ½” x 2 5/16”

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2.5.1 Exercise 2 Display Ad Media Plan Template
Messaging Strategy:
 Headline: With right shoes you can conquer your goal.
 Text: Everyone has unique needs in running shoes. Let us professionally fit
you with the perfect shoes to fit your unique needs.
 Call to action: Schedule a fitting today
Campaign Goal:
The goal of this campaign is to increase brand awareness and increase website
traffic.
Launch Date:
January 1, 2023