SlideShare a Scribd company logo
David Truong
David Chiapoco
 Cyril Gaillard
THE WEEK(S) JUST GONE...
The Business
•Gearing up for launch - 19 July
  •localisation for English speaking countries
•Singapore trip was ‘enlightening’
  • Chats with successful entrepreneurs and
  investors
  •viable alt to SV
•Beta testers
•Investor interest
METRICS
Sessions: 40k
Downloads: 5k
Conversion: 4-5% (optimised at 4%)




     Past 2 weeks - no promotions/PR/marketing
WHAT WE HAVE LEARNED
•Singapore is viable alt to SV
•Apps need consistent promotion and marketing
 •Alternatively, our referral mechanisms suck (updated in
 launch)
•App space is specialised - lots of people don’t ‘get it’
•Team pulling in different directions
WHAT WE HAVE LEARNED
•Team
 •Lifestyle vs $100m vs Side project
•Exit terms TBC
THIS WEEK...
•Work out what we’re doing
 •restructure team/company? wind up? stay in
 melb? etc
•Finalise exit terms
•investor meetings (3-5)
•gear up for launch
Broccol-e-games in AngelCube Week 09+10 wrapup

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Broccol-e-games in AngelCube Week 09+10 wrapup

  • 2. THE WEEK(S) JUST GONE... The Business •Gearing up for launch - 19 July •localisation for English speaking countries •Singapore trip was ‘enlightening’ • Chats with successful entrepreneurs and investors •viable alt to SV •Beta testers •Investor interest
  • 3. METRICS Sessions: 40k Downloads: 5k Conversion: 4-5% (optimised at 4%) Past 2 weeks - no promotions/PR/marketing
  • 4. WHAT WE HAVE LEARNED •Singapore is viable alt to SV •Apps need consistent promotion and marketing •Alternatively, our referral mechanisms suck (updated in launch) •App space is specialised - lots of people don’t ‘get it’ •Team pulling in different directions
  • 5. WHAT WE HAVE LEARNED •Team •Lifestyle vs $100m vs Side project •Exit terms TBC
  • 6. THIS WEEK... •Work out what we’re doing •restructure team/company? wind up? stay in melb? etc •Finalise exit terms •investor meetings (3-5) •gear up for launch

Editor's Notes

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