The document discusses how the Hull University Library broadened its use of social media over time. It began by taking social media more seriously and gaining senior management support. The library created a social media policy and linked its physical and online spaces by displaying tweets on a wall in the library. It engages with the university and local community through various social media accounts and groups. The library now uses social media to provide online support to students and staff and to justify its choices to stakeholders.

1. Broadening Our Horizons
@carlbarrow & @Mike_Ewen from @HullUni_Library

3. Our attitude 2010
The 10 rules of Social Media success (Or Not)

5. Our attitude today
Be human! @HullUni_Library 17/04/15 - ‘EBSCO is back up to speed
so there goes your excuse to head to the beer garden’

6. Are we right?
We don’t know, maybe not, but we accept that

7. Most importantly we realised…
Social Media isn’t about us, it’s about a community

8. So how did we get to 2015?
- Took Social Media seriously (or less seriously)
- Senior management buy-in
- Created a Policy
- Linked physical and online environments

9. Linked physical and online environments
We brought online engagement onto the building

10. Include your message via a dedicated twitter account here

12. Photo or media wall showing twitter wall

14. The wider landscape
The library co-exists, we are not alone

15. University Social Media Group
Share best practice and drive the University’s agenda

16. Cake = Communication

17. Digital Literacy Framework
Developing support around use of networking tools for research

18. Bridging the gap
Support for students and support staff but what about academics?

19. Community Outreach
Building relationships with local community through social media

20. Yorkshire Libraries SM Group
Networking and idea pinching forum

21. Online Support Blanket
Using LinkedIn and Twitter to justify choices!

23. Images
20140106-060748-_DSC9182.jpg Flickr (Uploaded by Foster Lightroom) https://www.flickr.com/photos/fosterlightroom/12360953824/sizes/k/
Fierce Vortex. Flickr (Uploaded by Nullfy from nullfy.com! ) https://www.flickr.com/photos/130197050@N04/16161289381/sizes/o/
Horsehead Nebula and surrounding areas in Hydrogen Alpha. Flickr (Upload by ramviswanathan) https://www.flickr.com/photos/ramv/8349113212/sizes/k/
Coastal Clouds– HDR . Flickr (Uploaded by freestock.ca ♡ dare to share beauty) https://www.flickr.com/photos/82955120@N05/7995241019/sizes/o/
Lego. Flickr (Uploaded by EJP Photo) https://www.flickr.com/photos/ejpphoto/2314610838/sizes/o/
Social Media Apps. Flickr (Uploaded by Jason A. Howie) https://www.flickr.com/photos/jasonahowie/8583949219/sizes/o/
Professional Framework. Flikr (Uploaded by ronramstew) https://www.flickr.com/photos/54996985@N00/5439941604
My Birthday Cake from Bake Chicago. Flikr (Uploaded by Bobbi Bowers) https://www.flickr.com/photos/b_2/5396054378/
Humber bridge South tower. (Wikimedia by Uncool Eddie) http://commons.wikimedia.org/wiki/File:Humber_Bridge00016.jpg
Ready, Steady, Plans. Uploaded by Hull 2017 http://hull2017.co.uk
Chain Links. Flikr (Uploaded by Will Fisher) https://www.flickr.com/photos/fireatwillrva/6541737789/sizes/l
Original Images were changed from colour to black & white for this presentation
CC Attribution 2.0 Generic (CC BY 2.0) https://creativecommons.org/licenses/by/2.0/legalcode
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