Tesla is accelerating the world's transition to sustainable energy, offering the safest, quickest electric cars on the road and integrated energy solutions. Tesla products work together to power your home and charge your electric car with clean energy, day and night.

2. INTRODUCTION
• Tesla was founded in 2003 by a group of
engineers who wanted to prove the people that
electric vehicles can be better, quicker and more
fun to drive than gasoline cars. Today, Tesla builds
not only all-electric vehicles but also infinitely
scalable clean energy that is Tesla power-wall,
power-pack and batteries, solar panels. Tesla
believes the faster the world stops relying on
fossil fuels and moves towards a zero-emission
future, the better.

3. HISTORY
• The company was founded by Martin
Eberhard and Marc Tarpenning, although the
company also considers Elon Musk, JB
Straubel and Ian Wright as cofounders. The
founders were influenced to start the company
after GM recalled and destroyed its EV1 electric
cars in 2003. Tesla began with a sports car aimed
at early adopters followed by mainstream and
mass market vehicles, all serving "as a catalyst to
accelerate the day of electric vehicles.

4. • Tesla signed a Roadster production on July 11,
2005, with Group Lotus to produce "gliders"
(complete cars but without power train). The
Roadster used an AC motor descended directly
from Nikola Tesla's original 1882 design. Thereafter
Tesla began an Invention of others models.

5. Ownership
• CEO: Elon Musk
• Founded: July 2003, San Carlos, California, United
States
• Headquarters: Palo Alto, California, United States
• Owner: Elon Musk (20.5%)
• Founders: Elon Musk, Martin Eberhard, JB
Straubel, Marc Tarpenning, Ian Wright

6. TAGLINE

7. logo

8. Product line
Tesla’s mission is to accelerate
the world’s transition to
sustainable energy.

9. ZERO COMPROMISE

10. PROMOTIONAL STRATEGY
• Tesla aims to disrupt the automotive industry by
creating many innovative pieces that fit together;
this strategy was called "complex coordination" by
Tesla investor Peter Thiel. Its marketing, production,
sales and technology strategies all are notably
different from its competitors. Tesla's technology
strategy focuses on pure-electric propulsion
technology, and transferring other approaches from
the technology industry to transportation, such as
online software updates. Tesla allows its technology
patents be used by anyone in good faith

11. Competitors
TESLA
CHEVROLET
BMW
FORD
NISSAN

12. USP
Tesla Motors is unique because it is not merely selling cars
but also selling new technologies.
Tesla has created, and now dominates, the market for
luxury, long-range electric automobiles. there is one
unique thing about Tesla: Its cars operate in a Long
Range EV car market which consists of just one car
currently - the Tesla Model S. Given its pricing, the car
falls into the price range of luxury cars which form
nearly half of the auto industry’s profits, despite making
up just 10% of its unit sales. This makes it harder for
other car companies to compete as they cannot afford
to risk losing out on their most profitable segment by
developing a luxury car that fails.

13. Market share

14. PRICE OF THE
PRODUCTS• MODEL- S
TIME: 0-60mph 2.8 SEC PRICE: $69,200
HORSEPOWER: 532HP
TOP SPEED: 155MPH
• MODEL-X
TIME: 0-60MPH 6 SEC. PRICE:$79,500
HORSEPOWER: 259HP
TOP SPEED:155MPH
• MODEL-3
TIME: 0-60MHP 5.1 SEC
HORSEPOWER: 258MHP
TOP SPEEED : 141MHP PRICE:$36,000

15. MODEL- S

16. MODEL –X

17. MODEL-3

18. ROADSTER

19. SEMI TESLA

20. TARGET AREA

21. DISTRIBUTION
CHANNEL
CONSUMER
MANUFACTURER

22. PACKAGING

23. CURRENT NEWS
•Tesla currently launched ROADSTER on 6th feb
2018.
Speed :- 0-60mph in 1.9 sec and 1000 HP
Price :- $200,000
Top speed :- 250mph
• Due to the problem of Power steering wheel in the
Tesla Model S this leads to huge loss of the
company that is $619mn. And they called back
1,23,000 cars from different regions to fix this
problem.

24. CONCLUSION
• Tesla continues to make products accessible and
affordable to more and more people, ultimately
accelerating the advent of clean transport and
clean energy production. Electric cars, batteries,
and renewable energy generation and storage
already exist independently, but when combined,
they become even more powerful – that’s the
future we want.