Digital marketing has become popular due to its ability to build relationships, be measurable, reduce costs, respond quickly, and precisely target audiences. It allows marketers to create value through ongoing relationships at low cost by speedily developing digital campaigns and precisely targeting audiences of tens or hundreds of potential customers. Digital marketing also offers substantial opportunities to measure everything from return on investment to website usage in order to optimize efforts.

1. Digital IS the king
Hussam
algaladi

2. Marketing basics
• What’s
the
marke2ng?
• What’s
USP?

3. Digital VS offline

4. Definitions of E-marketing vs Internet
vs Digital marketing

5. Why has digital marketing become so
popular – some of the key drivers
• Rela2onship
building
• Measurability
• Cost
• Responsiveness
• Targe2ng

6. Relationship building
• Rela2onship
building
is
key
for
long
term
reten2on
• Crea2ng
value
for
rela2onship
is
easier

7. Cost
• Increasing
pressure
from
senior
management
to
reduce
costs
• Heightened
by
downturn
• Use
of
digital
channels
is
highly
cost
effec2ve
• See
example:

8. Example
• Promo2ng
a
na2onal
art
exhibi2on
• Iden2fied
4000
people
within
a
50
miles
radius
fiLng
into
predefined
criteria
• Worked
with
designers
to
create
invites
• Worked
with
printers
to
print
them
• I
then
stuffed
envelopes
with
help
• Then
we
posted
them
• How
many
responded????
• 67
responded,
11
said
they
weren't
coming

9. Cos$ngs
Postage
Email
List
of
names
Invites
(design/print)
Postage/Sending
Cost
of
help
Total
£395
£500
£1200
(4000x0.32)
£30
for
2
people
@
5
per
hr
£2125
£395
£0
£80
(£0.02
x
4000)
£0
£475
Could
have
saved
£1650

10. Responsiveness
• Campaign
development
speeded
up
• No
long
lead
2mes
to
crea2on
(compared
to
TV/Print/Radio)

11. Measurability
• Above
all
digital
marke2ng
offers
substan2al
opportuni2es
to
measure
everything
• Return
on
investment/engagement/behaviour
• Website
usage
–
now
possible
to
understand
how
sites
are
navigated
so
as
to
beaer
op2mise
it

12. Targeting
• Increased
opportuni2es
to
target
different
audiences
down
to
the
10’s
or
100’s
• Means
less
wastage
of
cash
• Greater
chance
of
geLng
desired
response
due
to
targe2ng

14. Targeting example – using facebook
ads
A new website with a niche audience
• Go
to
create
a
ad
on
facebook
and
select
the
target
audience
• Lets
suppose
I
want
to
start
a
da2ng
agency
in
Wolverhampton

15. Targeting example – using facebook
ads
• Just
want
to
target
people
between
18-­‐23
who
are
women

16. Targeting example – using facebook
ads
• Just
want
people
who
are
interested
in
fishing

17. Targeting example – using facebook
ads
• Just
want
to
target
women
who
are
interested
in
other
women
• Women
who
are
already
in
rela2onships
I
now
have
my
audience
of
60
people
who
I
can
send
targeted
ads
to

18. Digital Marketing tools

19. Thanks J
I wish you all the best in your new career path.
Hussam Algaladi
Digital Marketing consultant
+201090733824
@helgaladi
hussam@gorank.net