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Digital Marketing Portfolio
Heather Grudt
~ 2015 ~
Retail-Global
2
 Lead strategist for first
public-facing responsive
website at Target
3
 Multi-channel strategist
for leading holiday and
category campaigns
Retail-Global
4
5
6
7
Retail Target
Online Weekly Ad
 Lead Web Planner
for Target’s Online
Weekly Ad, which
received over 2
million Unique
Visitors each month
 Completely new
design and
functionality
 Simplified
navigation
 Refined user
interface
8
Retail Target
Online Weekly Ad
 Updated interaction between
View by Product and View by
Page
9
Retail Target
Online Weekly Ad
 Updated product detail view, in-store shopping
list functionality and Email/Mobile/RSS
reminders
10
Weekly Ad 2-Day Sale Target
 Developed strategy for online-only content for Target’s 2-Day Sale
11
Weekly Ad 2-Day Sale Target
Product Extension Grid
Product Detail
12
Weekly Ad 2-Day Sale Target
 2-Day Extension results:
 153 million hits (14,000 hits per second)
 Total visits: 2,691,239
 Overall Nov Wk 3 results:
 Increased traffic to the online Weekly Ad to over 6
million visits (6,037,873)
 2006 visits: 4.4 million
 37% increase over 2006
 Increased Weekly Ad email alert subscriptions:
 Total signups received during 2-Day in 2006: 220,000
 Total signups received during 2-Day in 2007: 353,304
 Total signups now: 1,073,304
13
Weekly Ad SmartAds Target
 Dynamically generated
ads combining Target’s
geo-targeted circular
information with Yahoo
users online behavior.
 Yields stronger relevance
to guest and lower
execution costs (through
automation) resulting in
strong ROI.
14
Mobile Weekly Ad Target
 Showcase all Weekly Ad products via mobile phone, and acquire Mobile
numbers
15
Online-Only Weekly Ad Target
16
Online-Only Weekly Ad Target
17
Online-Only Weekly Ad Target
Online-Only Weekly Ad Video
18
Retail Quixtar
 Integration of live video and flash
animation for recruitment efforts on
health and beauty website
19
Retail Quixtar
 CD-ROM design and
development for Gift &
Incentive Program
 Flash interface for education
center and retail album
presentation
 Customization and burn tools
20
Retail Quixtar
 Complete re-brand of
Gift & Incentive Program
21
Retail Quixtar
 Online Flash design and
development of retail album
presentation
22
Retail Quixtar
Quixtar Ribbon Video
23
Education Spring Lake Park Schools
 Full website redesign
 Content Management System
 Tie in with content portal for
menus, calendar, intranet
24
Education Mounds View Public Schools
 Full website redesign
 Content Management System
 Flash interface
 HR tools
 Teacher intranet
 Alumni database
25
Education
 Design treatments for home,
secondary, tertiary and mini
product sites
 Home page Flash interface
Pearson Prentice Hall
26
Education
 E-commerce and redesigns
 Marketing CD-ROMs
 Intranet
 Content Management System
 Custom web tracking
 Flash product demos
Pearson AGS Globe
27
Education Pearson Learning Group
 Design treatments for home,
secondary, tertiary and mini
product sites
 Home page Flash interface
28
Education
 Full website redesign and
development
 Custom audience pathways
 Back-end textbook correlation
tools
 Content Management System
Gareth Stevens
29
Professional Services
 Full website redesign
 Content Management System
 FTP with user levels
 Employee portal
 Flash interface
 Paid search program
 Full print collateral
development
Archway Marketing Services
30
Professional Services Archway Marketing Services
Archway Video
31
WeMentor, Inc.Professional Services
 Full website redesign
 Online test and quizzes
 Content Management System
32
Information Technology
 Full website redesign
 Content Management System
 Flash interface
Nexus Information Systems
33
Arts
 Design and development
 E-commerce application
 Flash interface
 Redesign in progress:
Theatre de la Jeune Lune
34
Financial Honeywell Federal Credit Union
 Full website design and
development
 Custom application user
interfaces
 Full collateral development
and re-brand
 Flash history timeline
35
Financial Western National Insurance
 Website design and
development
 Custom application user
interfaces
 Interior lobby display
 Re-brand and print collateral
development
36
Health Care BioScrip
 Full website redesign
 Merger website
 E-newsletter
 Link building and banner
strategy
 Pharmacy locator
37
Health Care
 Full website redesign
 Flash interface
 Online case study and
portfolio
Montgomery Dental
38
Health Care Fairview Health Systems
 Design treatments for home,
secondary, and tertiary page
 Clinic search interface
 NICU tour video
39
Health Care U of MN Children’s Hospital/Fairview
 Design treatments for home,
secondary and tertiary pages
 Flash interface
40
Manufacturing Conwed Plastics
 Full website redesign
 Content Management
System
 Database structure for
markets and products
 Flash interface for home
page
 Flash history timeline
41
Publishing
 Full website design and
development
 E-Commerce application
Tristan Publishing

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HeatherGrudt_Portfolio_2015