The document provides details about creating a commercial for the Beacon School to raise its academic profile and attract high-achieving students. It includes information about the client, budget of £10,000, available technical resources like cameras and editing software, potential constraints of filming on the school site, identifying the target audience of students ages 11-18, conditions of reception depending on advertising platforms, market research on competing schools, and ensuring the promotional video addresses legal and ethical issues.

1. Brief
I have been hired by the bursar of the
Beacon School to produce a
commercial for the school to raise its
academic profile and attract high
achievers.
Client
The advert i am going to create is
going to support all of the schools
values such as achieving together and
the sense of community the school
prides themselves on.The Beacon sais
they are providing an outstanding
education whilst allowing students to
flourish and be treated as valued
individuals
Wednesday, 19 June 13

2. Budget
The Promotional ad
will have a budget of
£10,000 and this will
be spread to post
and pre production
for 2 days.
Wednesday, 19 June 13

3. Element Details Of Costs Total Cost
Materials
Blank Cds Verbatim 43309 CD-R
Printable 52x 50 pack spindle - £11.46
Equipment
Lighting Equipment For 2 Days- £124
Camera Equipment For 2 Days - £180 £304
Personnel
Talent
Post - Production
A Single Days Editing Facilities With
Final Cut 7 - £200 £200
Marketing
No Fee,AdvertisedVia Clients
website.
Distribution
No Fee,AdvertisedVia Clients
website. N/A
Travel
All Personnel/Talent can travel via S1
bus or are in walking distance from
site.
N/A
Contingency
Other
Wednesday, 19 June 13

4. Technical Resources
The Resources available at the school is
equipment such as a LEGRIA HF R28,
LIBEC Fluid Head Tripod, Dedolight, Mac
mini and Imovie.The Legria HF R28 has a
full HD CMOS sensor, high resolution
7.5cm touch-screen LCD and a 28x zoom,
perfect for a low budget advert.The Libec
tripod is a standard tripod with a fluid
head gauge allowing me to know exactly
what angle the camera is at.The Dedolight
can be used in unlit areas or dark areas to
give the area a studio lit feel or natural
lighting.The Mac mini allows me to edit
using Imovie, Imovie is basic editing
software and allows me to do all the things
i would need to edit in for my ad
Wednesday, 19 June 13

5. Technical Constraints
Constraints are the limitations that
we could come across or have.
One of the Constraints me and my
group would have filming this on
the beacon school site would be
the hours me and my team would
have to work around, the school
can be a crowded place during
break and lunch hours, or even
between lessons, so we would have
to film out of school hours.
Wednesday, 19 June 13

6. My initial idea of my adverts
target audience is students
between 11- 18 looking to start
at a local high school, change
school or start sixth form.To
further establish the demographic
i can create questionares and
have them filled out by a variety
of people. The majority of the
audience is in the north downs
federation, being the year 6’s
looking for a school to move to
once they’re school year is over.
Identify Target Audience
Wednesday, 19 June 13

7. Conditions Of Reception
As the Beacon is open to both
boys and girls, and being open to
a range of religion and cultural
backgrounds, the school is very
open to anyone attending.
Depending on what platforms the
school uses to advertise
themselves on will change the
demographic audience and the
audiences initial thoughts and
opinion of the school.
Wednesday, 19 June 13

8. Market Research Data
After looking at the competitors
it is clear that The Beacon is the
only mixed secondary school in
the Banstead area giving the
school the advantage over other
school that you have to travel
miles to get to. On average all
schools within 2 miles have
around 59 students in a year,
meaning that in the 9 schools in
and around the area, the school
has the opportunity to get 531
pupils attention.
Wednesday, 19 June 13

9. Legal And Ethical Issues
Our promotional video for the
beacon sixth form shall be none
offensive and within guidelines,
the representation of gender.
Sexuality and religious beliefs are
very much kept within legal and
ethical constraints in the
promotional film. I believe the
entertainment software rating
board would give the
advertisement an E rating.
Wednesday, 19 June 13