Idea Proposal Presentation

1. Access to Music
Advert
Keerthi Swetha

2. Synopsis
In this begin of video advert we how many college is there around United
Kingdom and pick in Manchester centre what course they have and the
facilities, show VR set, camera, zoom, boomstick, and studio all softwares
students are talking each other, teacher are helping students with their
works.

3. Target Point
Primary audience(main target)14 - 19→ student
Secondary audience parents 30 -50
Mature student 20 -25
Primary audience: In my age survey first highest is 21-23 and second highest is
17-20.
This advert will reach primary and secondary audience speedily because in advert
we show many opportunity for students and mature student.

4. Unique selling point
In unique selling point, USP concept has become one of the eight broad
approaches to creative executions in advertising. The USP approach is
recommended where the product category is characterised by high levels
of technological innovation. A clear USP helps consumers to understand
differences between brand offerings in a category, and may also help
consumers to form a positive attitude towards the brand and may
ultimately contribute to improved levels of brand recall. In this advert
unique selling is being realistic and having more freedom and many
equipments and student can use more opportunities from the college. This
generation students are interested in all variety of media and they have
more knowledge. This the unique selling point for Primary and Secondary
audience.

5. Budget
Budget for this advert is under £600 because we use all the equipment
from the college and we don’t need actors we can use college students
and teacher for the advert, to sell the advert to ITV or any company that
will be charge.
Camera : £150
Lens : £70
SD card : £30
Light : £60
Boomstick : £40
Zoom : £30
Transport : £3 or £5
Cast & crew: 7 people £150

6. Technical Constraints
A technical constraint can be anything that limits the deployment of tidal
turbines at a specific site. It is important to note that some technical
constraints are device specific and not all technical constraints will affect
those looking to invest in certain areas.The production need right
equipment for the shoot. In shooting time equipment could break and we
have to take manage the equipment, every end of the day shoot need to
hand it over to the college because most of the equipments is college and
crew members should take responsible of equipment and inside the
studio.

7. Legal and Ethical
Legal standards are based on written law. Ethical standards are based on
the human principles of right and wrong.
Permission
Copyright
Privacy law
Libel
Equality Act

8. Advertising Information Pack
An information pack is issued by the company or organised commissioning an
advert. It provides the advertising professional with all the information required to
plan the advertising campaign and market it.
This contains promotional material and associated facts about a firm, product or
service, circulation data, audience statistics, rate cards, insertion dates,
publication date etc.
If an advertiser has a extensive information on the media platform the
advertisement is to be released on, they can cater it’s needs to make it reach a
wider audience.
Audience is particularly small they may attempt to find something in this platform
which their audience is most likely to consume.
For example, if they are trying to advertise to people over 70, they may broadcast
on platform that are commonly used by elderly people such as ITV 3, ITV4 an

9. Research Agencies
There are specialised market research companies providing studies and surveys
about broadcast media, including television programming, TV ads TV networks
and TV rating.
They used to inform the advertising professional about customer responses to the
product or service.
This information can then be used to target a specific demographic using an
established technique.
This is advertising research company its says “ Vision One are a specialist
advertising research company and have a wealth of experience in helping brand
owners develop effective advertising, brochures and other marketing
communications.”

10. Advertising with TV
When marking an advertisement for TV, it is important that the advertising
company know when is best to broadcast the advert. The time slots for advert
differ greatly in price as certain slots that are considered ‘prime time’ viewing will
have many more viewers than time such as early afternoon or the very late. In ITV
they have million of viewer, “Bring your brand to life and engage with millions of
viewers through ITV's exciting and innovative advertising options.Our experts will
help you plan your campaign across one or more of our mediums, both on-air and
off-air, so that you gain maximum reach at minimum cost and an exceptional
return on investment.”

11. Ideas
Showing how many college Access to Music college is there around United
Kingdom, college facilities what they have in manchester college, how student
use their opportunities in media or music, using camera, zoom, learning in studio
and VR headset, showing how teachers help the students, and some of the
students are asking how much their enjoy the college and course their studying,
every students in the college study in good facilities college and for music student
there will be concerts and everyone can go that concerts, they want to student in
this college with more facilities and some student might change the city for some
reason but they don’t have to worry about the college they continue in some city
where Access to Music college.