The document summarizes a session on bridging the sales and marketing divide featuring speakers from various companies. It includes a relationship map for sales and marketing teams to map their collaboration on various metrics like lead generation, quality, distribution and website/collateral quality. It then provides details of the speakers and their companies and asks attendees to provide feedback on the session via text message.

1. Bridging the Sales & Marketing Divide Steve Gershik, Eloqua Tom Kramer, Bella Pictures Debbie Qaqish, Knowlagent Rick Wootten, Sonicwall Track: Marketing Executives

2. Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation Eloqua Moderated By:

3. Map YOUR Sales/Marketing Relationship Lead Quantity Lead Quality Collateral Quality Messaging Lead Distribution Website Quality Service Responsiveness Time spent in field Available References/Case Studies Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible Expected Result Actual Result

4. Sales & Marketing Relationship Map Lead Quantity Lead Quality Collateral Quality Messaging Lead Distribution Website Quality Service Responsiveness Time spent in field Available References/Case Studies Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 Expected Result Actual Result

5. Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation www.eloqua.com Q&A

6. Session Feedback Let us know how we’re doing! Please score the session from 5 to 1 (5=excellent,1=needs improvement) on the following categories: Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 198, #### For example, “ Session 123, 5555 ” Session ID: 198 Session ID # Scores for 4 categories SMS Voting powered by: