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Introducing  Salesforce Content
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on October 31, 2007 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site.  Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Most Business Information is Unstructured Business Information Breakdown by Type Sources: Merrill Lynch, IDC Corporation Accounts Opportunities Contacts Campaigns Forecasts Cases Calendar Structured Data
Most Business Information is Unstructured Business Information Breakdown by Type Sources: Merrill Lynch, IDC Corporation Marketing collateral Sales presentations Competitive alerts Contracts Pricing worksheets  Training podcasts Webinars Unstructured Content
Salesforce.com Managing Growth and Sales Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Delivering the right Sales & Marketing Content to Sales  and  getting feedback from the field is key to CRM Success ,[object Object],[object Object],[object Object],[object Object]
No Feedback Loop Day-To-Day Impact of Content Out of Control Sales create their own materials ,[object Object],Doesn’t HQ understand that our competitive positioning is off? Chaos when content changes Pricing v071507.b Pricing v062807.c ,[object Object],Hard to Find Content ,[object Object]
… As Most Companies Have Experienced It is  difficult  for sales reps to find the documents they need Sales reps often use  outdated  documentation Information that sales gathers  is not passed back  to marketing We  cannot track  what sales/marketing materials are used 43% 51% 58% 57% Source: Socratic Technologies survey of 242 existing EE/UE Salesforce customers; Sept 2007
The Cost of Poor Content Management is Significant Longer ramp-up time for new hires Longer sales cycles: decisions take longer Lower close rates and sales effectiveness Endless stream of email and phone calls Outdated branding and positioning Low ROI on content investment Sales Teams Marketing Win rates for sales teams at companies that excel at Dynamic Sales Knowledge are significantly higher, and  that improvement is a result of the reps selling more competitively against their competitors . “ ” Source: CSO Insights, “Dynamic Sales Knowledge Management: What Sales Must Know to Win The Game,” 2007
The Consumer Web Has Shown a Better Way Preview Before Download Rate and Review Filter Search Results Create Custom Alerts Search with Keywords Tag Content
Arm Your Sales Reps with the Most Relevant Content Share  Any Content  Instantly Find the  Best  Content Every Time Get More  Value  with User Feedback Proactively  Deliver  the Right Content Integrated with the application sales uses every day, Salesforce.com
Product Demonstration
Extend Content Collaboration to Every Employee Service / Support  Documentation Legal Contracts Engineering Product Plans Human Resources  Forms and Policies Procurement SLAs & Vendor Contracts Professional Services Knowledge Management
Trapeze Improves Sales & Marketing Productivity Challenge ,[object Object],[object Object],[object Object],Solution Results “ ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Now  sales finds the most relevant documents in half the time,  and marketing sees what content is most valuable to the field. - Director, Product Marketing
If you found this interesting… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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