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Bridging the Generational Divide Sirmon Training & Consultant Group July 20, 2010
US Census Bureau data 2010:		310,232,863 2020: 		341,386,665 2030: 		373,503,674 2040: 		405,655,295 2050: 		439,010,253
	In 2009, Time Magazine reported that 40% of births were to unmarried women
Defining Characteristics of Generations
So What? Increase life expectancy Crossing generational lines Key events to indentify
Generational Grouping G.I. Generation 		1901-1926 Silent Generation		1927-1945 Baby boomer 		1946-1964 Gen X				1965 -1976 Gen Y				1977-1994 Gen Z 			1995 -  Matures Millennia's Echo Boomer Nexters
Generational Grouping
Generational Grouping
CUSPER CLUB
The 55+ generation is responsible for 48% of Internet searches for cruises  (source: Hitwise).
Famous Matures
Baby Boomers Born 1946 – 1964				76 million Age 	46 – 64 Variety 					Freedom Individuality Achievement 		Credit  savvy Brand switchers				College degree 6 career positions				Hate rule Were born to have it			Competitive Self-absorbed				Materialistic
Famous Boomers
Gen X’s Born 	1965 – 1976				60 million Age 	34- 45 4 plus yrs of college			Skeptical  Entrepreneurs				Independent Self – discovery 				Family vs. career Single parents or blended families
Famous Gen X’s
Millennial’s Famous People
Americans age 75+ In 2006, about 7.4%  lived in a nursing home 8.1% in 2000 10.2% on 1990 More seniors are choosing assisted-living or at-home care
Live Work & Play Walkscore.com Market download YPN network  Yelp del.icio.us Houselogic.com Realtor.org/crt Heather The Realtor

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Bridging the generational divide