The document discusses demographic changes in American society from 1990 to 2020 based on data from the U.S. Census Bureau. It outlines four generations currently in the workforce: Traditionalists born 1932-1945, Baby Boomers born 1946-1965, Generation X born 1965-1978, and Millennials born 1979-1998. The document provides population distribution data by age and sex for each decade, and notes how the generations differ in their attitudes towards work, leadership, communication, and adapting to change.

1. Demographic Changes in Society
Production Consultants Research
2009-2011

2. “People resemble their times and their
peers more than they resemble their
parents.”
Alan Foote

3. “Each generation imagines itself to be
more intelligent than the one that went
before it and wiser than the one that
comes after it.”
George Orwell (1945)

4. “Don’t insult our intelligence.
Tell us what it is. Tell us what it does, and
don’t play the national anthem while you
do it.”
Nike on behalf of Generation X

5. 2009 - Four generations at work & play
Traditionalists
Born 1932-1945
Baby Boomers
Born 1946-1965
Generation X
Born 1965-1978
Millennials
Born 1979-1998

6. 1990 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

7. 2000 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

8. 2005 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

9. 2010 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

10. 2015 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

11. 2020 Age Split
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80+
Male
Female
Source: U.S. Census Bureau, International Data Base.

12. Traditionalists
Born 1932-1945
Baby Boomers
Born 1946-1965
Generation X
Born 1965-1978
Millennials
Born 1979-1998
77 Years 63 Years 44 Years 30 Years
2011 - Four generations at work & play
OVERLAP & MESSAGE POINTERS

13. Millennials
•Loyal to their group
•Casual Relationship to work
•Multitasking
•Fun & Flexible
•Expect Constant Connection
•Open Access to information
77 Years 63 Years 44 Years 30 Years
Baby Boomers
•“I am my job”
•Live to Work
•Loyal
•Connected
•Challenge the Rules
•Push to Change
•Process over Results
•Conflict-Adverse
Generation X
•Loyal to good leadership
•Promotion based on results
•Get to the point
•Independent working
•Competency Driven
Traditionalists
•Comfortable with Control Leadership
•Separate work/family
•Advancement based on tenure ladder
•Uniformity
•The Future is an extension of the past
•Conformity
2011 - Four generations at work & play

14. 77 Years 63 Years 44 Years 30 Years
Baby Boomers
•Can push aggressive new directions
•Direction can exceed current capabilities
•Strategy connected to their agenda
Millennials
•Attracted to mission and vision
connected to global
responsibility
•Must see values in action
•Want to be included in shaping
ongoing strategy
Generation X
•Connected to priorities that support them
•Impatient with direction if it is an extension of past
•Strong support for a major organizational shift
Traditionalists
•Trust senior leaders to have it right
•Little need to be involved in shaping it
•Trust direction forward as extension of past
2011 - Four generations at work & play

15. 77 Years 63 Years 44 Years 30 Years
Baby Boomers
•May go back to the old ways if personal
benefit unclear
•See themselves as vital to success
•Information is power
Millennials
•Have limited if any sense of the
old way of doing things
•Require lots of coaching and
feedback
•Lots of reward and recognition
so they know they are heard
and
•appreciated in the new world
•No tolerance for being
excluded
•Likely to share everything
•Want ongoing contact
•Fast, often & clear
Generation X
•Need guidance from experts
•Learning needs to be on their terms
•Looking for results which meet desired outcomes
•Want it quick & simple
•Information=results
•Source must be knowledgeable
•Multitude of connections
Traditionalists
•Require clear direction of what is over
•Appreciate reorientation programs
•They expect a place in the new world
2011 - Four generations at work & play

16. Audience Strengths
Learn
Act On
Involvement
Listen
Communication
Willingness
Creativity
Bringing
Everyone
Along
Storytelling
Transition
Participation
Project
Excellence
Ideas
Follow
Requests
Change
Support
Applicability
Visionary
Acceptance
Strategy
Millennials
Gen X
Baby Boomers
Traditionalists

17. Audience Strengths
Trust and act
on
everyone’s
message
Don’t/won’t
share
Filtered
messages
Looking for
the right
message
Communication
Need for
feedback
Disregarding
of
experience
Holding on to
old ways
Unsure what
to
stop doing
Transition
No clear
alignment of
change
No experts
Taking on too
much
Not getting
involved
Change
Lack of
corp. social
responsibility
Too ethereal
Lack of
involvement
Lack of
understanding
Strategy
Millennials
Gen X
Baby Boomers
Traditionalists