This document discusses the growing importance of social media and digital skills in teaching and learning. It notes that 90% of current data was created in the last two years, and job postings requiring social media skills rose 87% from 2011 to 2012. However, many companies and employees still struggle with the digital skills gap. The document argues that education needs to bridge this gap by taking learning to existing social networks and platforms, moving from passive to active learning. It provides examples of social and collaborative learning initiatives that have helped students gain real-world skills and jobs.

1. Bridging the Digital and Social Skills Gap:
Social Communication and Collaboration
for Teaching and Learning
Dr. William J. Ward aka @DR4WARD
Social Media Professor
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2. Digital Divide Is Every 6-12 months, Not Generational
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3. London 2012 - Social Olympics
Photo Credit: Joe Rocco Newsday
Opening Ceremony 9.6 Million Tweets
17 Days 150 million tweets
Volume 100-150 times greater than
Beijing 2008 Olympics
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4. 88% of people who watch TV have a second screen in
front of them
62% of people use Social Media while they watch TV.
2012
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5. Launched 2012
2011 400 million users
2010 100 million users
2010 23 million users
2009 25 million users
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6. Big Data
“Every day, we create 2.5 quintillion bytes
of data -- so much so that
90% of the data in the world has been
created in the last two years alone.” ~
IBM
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7. Job postings requiring social
media skills rose 87% from
2011 to 2012,
topping 13,000 in one month
alone earlier in 2012
Fall 2012
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8. Survey of professional
communicators:
65% of respondents do social
media on top of their other
duties.
November 2012
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9. 50% of all new
marketing hires will be
technical
January 2013
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10. 52% of U.S. Companies Report
Difficulty
Filling Jobs
May 2011
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11. 90% of employees say that they
have to figure things out on
their own (no training)
March 2011
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12. Saturday, January 26, 13

13. Take the problem and information to
where individuals already are.
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14. Saturday, January 26, 13

15. Past
Present
Data
Topic Topic
Data
Passive Active
Traditional Classroom Social Learning:
Location & Time Specific Real-time, Anywhere
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16. Industry Collaboration
And Certification
(Online Demo/Discussion)
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17. Newhouse Featured in:
Now in 120+ Universities
Students Getting Great Jobs
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18. Social Communication and Collaboration
(Online Demo/Discussion)
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19. Social Communication and Collaboration:
Teaching and Learning Outcomes
Data
Dynamic
Dynamic
Real-time
Real-time
Crowd-sourced
Collaboration
Continuous Innovation
Multi-directional Agility
Continuous Innovation
Multi-directional Agility
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