The document appears to be a series of slides from a presentation on social media strategy and Facebook. It discusses establishing a strategy, types of Facebook posts and activities, case studies of campaigns for brands like Anthropic and Movember, and how to use Facebook ads and sponsored stories. Key topics covered include the importance of having a social media strategy, different types of engaging posts like photos and videos, best practices for activities and contests, and metrics from past successful Facebook campaigns run by Allright agency.
Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.
This presentation was shared in an entrepreneurship workshop in 2012.
See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction
Entrepreneurs in the midst of their passion and excitement may approach social media lightly and find that social media does not 'work' for them. This presentation highlights some of the fundamentals of social media for entrepreneurs.
This presentation was shared in an entrepreneurship workshop in 2012.
See accompanying blog post: www.janwong.my/social-media-for-entrepreneurs-an-introduction
Facebook best practises, common beliefs and educated guesses. Typed in February 2013, out of date very soon. By the Digital Marketing Manager of Greenpeace Nordic in Finland.
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For more information on Demosphere's products and services, visit our website at http://www.demosphere.com.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Facebook best practises, common beliefs and educated guesses. Typed in February 2013, out of date very soon. By the Digital Marketing Manager of Greenpeace Nordic in Finland.
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For many youth sports organizations, Fall is the most important season of the year. During this Maximize Demosphere session, we discussed how to make sure your website is prepared for the new season and how to plan for future years so tasks aren't left for the last minute.
For more information on Demosphere's products and services, visit our website at http://www.demosphere.com.
Similar to SMW A Universal Toolbox for Facebook Success (10)
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. We have an established network and over 50 years
of combined experience in PR and Communication.
Offices in Copenhagen & Sweden
Monday, February 18, 13 2
3. More than 25 years of combined
design and advertising experience.
Monday, February 18, 13 3
4. TODAY’S SPEAKERS
Maria Santos Nicholas Wetaz
Senior Consultant Project Manager
Social Media Specialist Certified Social Media Strategist
@MariaRMSantos @Twetaz
Monday, February 18, 13 4
6. SUCCESS ON FB = STRATEGY + EXECUTION
Monday, February 18, 13 6
7. Social Media Strategy
Definition of what you want to accomplish
The resources you have to accomplish it
The path you want to take to get there
The activities that will help you reach your
chosen destination
Monday, February 18, 13 7
8. WHY IS A SOCIAL STRATEGY IMPORTANT?
“Hope is not
a strategy”
-Rick Page
Monday, February 18, 13 8
9. “You have to be totally connected to anyone who
touches your brand, if you don’t do that, I don’t know
what your business model will be in five years”
- Angela Ahrendts, Burberry CEO
Monday, February 18, 13 9
16. RELEVANCE OF TIMELINE
COMMUNICATION AND INTERACTION
Competition for attention Facebook Algorithm
User habits
Source: comScore, June 2012. Facebook internal data
Monday, February 18, 13 16
18. PICTURES
90%
of information transmitted to
the brain is visual
40%
of people will respond
better to text+visual
information than plain text
Visuals are processed
60,000x
faster in the brain than text
Monday, February 18, 13 18
20. DYNAMIC TEXT,
QUESTIONS, TRIVIA
Average 182% more
comments with fill
in the ___’s
“If your city could be any Pringles first went
district, it would be _____. on sale in what year?
May the odds be ever in a. 1968
your favor.” b. 1971
c. 1976
Monday, February 18, 13 20
21. LINKS
Use links to:
Provide interesting content
to fans
Drive traffic
Promote new products
Other
Monday, February 18, 13 21
22. STANDARD TEXT
Posts with over
200
characters receive
less interaction
Monday, February 18, 13 22
24. STATUS UPDATE
EXECUTION
Using subtle cues to convey your key messages
Take a 24 hour ride in the life of Sir Richard Branson. Cameras
follow our jet-setting Chief Rabble-Rouser as he helps us launch
our newest destination, Chicago O’Hare. What questions would
you ask someone that spends more time at 35,000 feet than on
the ground? http://vgn.am/6032ROcp
Monday, February 18, 13 24
25. COMMENT RESPONSE
Fan Comment: Checking out the Flavor Graveyard...how do u submit
flavors for assassination? (Winking at Late Nite Snack)
Response: Ouch Sherry! Late Night Snack is doing really well, so you
probably won’t see it in the graveyard anytime soon. Hopefully you
enjoy some of our other flavors and you don’t plan on hiring a hit man
to take our Late Night Snack.
Monday, February 18, 13 25
26. CRISIS MANAGEMENT
Fan Post: “Jeg ved ikke hvor jeg skal begynde. Det
seneste stykke tid har jeg gået og tumlet lidt med
nogle ting, og jeg er desværre bange for at vi to
ikke passer sammen mere. Jeg synes ikke, at vi er
det samme sted. Og nu har jeg altså mødt en
anden. Hun hedder Netflix og vi passwer bar
sammen. Jeg er virkelig ked af det, men jeg bliver
nødt til at slå op med dig. Det går ikke mere det
here. Men du skal vide, at det ikke er dig, der er
mig. Jeg ved, at der er masser derude der gerne vil
se dine TV-kanaler med alle reklamerne. Og måske
kontakter jeg dig også igen en dag. Lige nu er kan
det bare ikke være os to.
Ha’ det godt.
PS: Jeg er ked af at gøre det her offentligt på din
væg, men jeg har altså også længe haft på
fornemmelsen, at du var sammen med andre end
mig.”
Monday, February 18, 13 26
27. THE RESPONSE
Kære Fan,
Jeg er ked af, at du har fundet en anden. Jeg er jo ikke dum, og jeg anede jo nok,
det var på vej, for du har virket så uengageret og ligeglad med mig i den senere
tid. Det var nærmest kun, når du og gutterne skulle se fodbold, at du gad
interessere dig for mig. Så var der ingen grænser for, hvor glad du var for mig -
eller sur hvis jeg så ikke lige var der, når DU absolute ville.
Men jeg har jo ikke været blind for, at du ofte hellere ville sidde bag den lille
dumme computerskærm. Så var du mere interesseret i at hoppe fra den ene mere
uskarpe og tarvelige hjemmevido på YouTube end mig og mine HD-kanler. Og da
jeg så forleden fandt en brugt Netflix kupon mellem sofpuderne, vidst jeg, at det
var slut.
Jeg er ikke den første, der oplever en mand, der falder for en yngre model, og nok
heller ikke den sidste. Jeg ved også godt, at jeg ikke er 17 længere, og der er nok
også kommet en rynke eller to. Men jeg er ikke flov over mig selv. Jeg ved en
masse om mænd og kvinder og børn. Jeg ved, hvordan man passer en familie og
sørger for, at der er plads til alle i en husstand - både for de mindste of de ældste.
Farvel Fan - din x-box er måske lid våd og står et sted på Enghavevej:)
Mvh YouSee
Monday, February 18, 13 27
35. SALES
Fans spend 131%
more, friends of fans Fans spend
spend 104% more 97% more and
friends of fans
spend 51% more
Fans spend
109% more
Fans spend
60% more
Monday, February 18, 13 35
39. INTEGRATION
Integrating social media with your other marketing channels
can help you:
Create synergies Increase Awareness
Achieve cost savings Reinforce the message
Monday, February 18, 13 39
43. RESULTS INT & DK
Nearly 17.000 new fans
38.000+ Stories Created
Unique users reached 3.600.000+
Total Impressions 12.500.000+
Monday, February 18, 13 43
46. RESULTS
15+ media outlets 3.6 million people 310.000 Unique
picked up the story exposed on the users reached on
main page of Facebook
Ekstra Bladet
1.000 new likes on The story was also talked about
the page on P3 when they interviewed
L.O.C as well as on The Voice’s
Facebook page
Monday, February 18, 13 46
51. RESULTS
Campaign value of 50.000+ Book became a
DKK 813.000 Downloads and Best Seller
counting
40+ 1 in 5 1000+ 47.000
mentions in the media fans clicked to download fans clicked to download QR code scans
the app on Facebook the app on Facebook
Monday, February 18, 13 51
55. RESULTS
2011 2012
• 22.000+ fans on Facebook • 35.000+ fans on Facebook
• 1.700 badges installed on Facebook • 475 badges installed on Facebook
• 6.000.000 total impressions on • 7.300.000 total impressions on
Facebook Facebook
• 7500 registered Mo Bros & Sistas • 14.909 registered Mo Bros & Sistas
• 1.1million DKK raised • 2.3 million DKK raised
• 600.000 unique visitors to Movember • 400+ articles
home page
• 300 Busses and Trains had mustaches
• 350+ articles
• 15+ mins of TV time excluding Sports
• Best Health Campaign Award: Men’s
Health Week
• Best Ever Movember Launch
Monday, February 18, 13 55
57. TYPES
Facebook Ad
Page Post
Page Like
Sponsored Result
Sponsored Stories
Offer Claimed Story
Specific Page Post Like Story
Specific Page Post Comment
Story
Specific Page Post Share
Story
Wall Post Story
Page Like Story
Page Post Like Story
Monday, February 18, 13 57
58. Never look back. “You’re not disabled by the disabilities you
have, you are able by the abilities you
Everybody is an athlete.
have.” – Oscar Pistorius
Don’t let hump day take you under. Make your own rainbows.
Exposed Fans and
friends of fans bought Exposed Fans and
38% more frequently. friends of fans bought
21% more frequently.
130% uplift in purchase
behaviour on the ASOS site
among exposed fans and Exposed Fans and their friends
Major
FoF versus non-exposed. offline
bought 16% more frequently in
retailer store and 56% more frequently
online.
Source: The Power of the Like II, comScore and Facebook, June 2012
Monday, February 18, 13 58
59. INTEGRATION
Disney World
Where every Cinderella story comes true... Do
you remember your first time at Disney World?
Builders of tomorrow. Where you one, when
you were young?
Monday, February 18, 13 59
60. THANKS
If you have questions, please find us in the lobby
Rate us on Speakerscore
Shortcode: 9GGS
http://speakerscore.com/9GGS
Monday, February 18, 13 60