The document analyzes social media usage around the world. It summarizes data on the most popular social networks by country and rates of activities like photo sharing, video uploading, blogging, and social network profile usage. In most countries, photo sharing and having social profiles are among the most common activities. Microblogging is generally less widespread. The data provides insights into opportunities for global social networking and importance of considering local cultures.
The document is a slide presentation on social media that discusses:
1) The rise of social media and how it has become a major online activity.
2) Different types of social media platforms that power online conversations like blogs, social networks, photo sharing, and video sharing sites.
3) How brands can engage with social media by listening, engaging, sharing content generously, having a strategy, and measuring results.
4) Examples of how brands can use specific social media platforms like YouTube, Facebook, Flickr, and Twitter to engage with customers.
Twitter And Status Updating Pew Internet Report Oct 2009Subrahmanyam KVJ
The document summarizes a study by the Pew Research Center on the use of Twitter and other status updating services. It finds that 19% of internet users now use such services, up significantly from 11% in late 2008 and early 2009. Certain groups have driven this growth: social media users, younger users under age 44, and mobile internet users. Social media use, wireless access, age, and the number of internet-connected devices people own are independent factors correlating with status updating use.
This document summarizes a report by the Pew Internet & American Life Project on Twitter usage in fall 2009. It finds that 19% of internet users reported using Twitter or other status update services, up significantly from 11% in late 2008 and early 2009. Certain groups drove this growth: social media users, younger users under age 44, and mobile internet users. Usage was higher among those with multiple internet-capable devices.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
Raffael Heiss - Social Media & Political Campaigning: What Drives User Engage...Babel Guide
Summary: Social media have evolved as a key territory for modern political campaigning. Political actors (candidates and parties) operating in this territory have to adjust their communication strategies to a new logic, allowing citizen to directly engage with and respond to political actors’ messages. Research in political campaigning has identified different context and content factors which drive or dampen user responses (likes, shares, comments). I will discuss key findings of these studies and present an example study conducted in Austria.
The document is a slide presentation on social media that discusses:
1) The rise of social media and how it has become a major online activity.
2) Different types of social media platforms that power online conversations like blogs, social networks, photo sharing, and video sharing sites.
3) How brands can engage with social media by listening, engaging, sharing content generously, having a strategy, and measuring results.
4) Examples of how brands can use specific social media platforms like YouTube, Facebook, Flickr, and Twitter to engage with customers.
Twitter And Status Updating Pew Internet Report Oct 2009Subrahmanyam KVJ
The document summarizes a study by the Pew Research Center on the use of Twitter and other status updating services. It finds that 19% of internet users now use such services, up significantly from 11% in late 2008 and early 2009. Certain groups have driven this growth: social media users, younger users under age 44, and mobile internet users. Social media use, wireless access, age, and the number of internet-connected devices people own are independent factors correlating with status updating use.
This document summarizes a report by the Pew Internet & American Life Project on Twitter usage in fall 2009. It finds that 19% of internet users reported using Twitter or other status update services, up significantly from 11% in late 2008 and early 2009. Certain groups drove this growth: social media users, younger users under age 44, and mobile internet users. Usage was higher among those with multiple internet-capable devices.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..
http://blog.anneadrian.com
Raffael Heiss - Social Media & Political Campaigning: What Drives User Engage...Babel Guide
Summary: Social media have evolved as a key territory for modern political campaigning. Political actors (candidates and parties) operating in this territory have to adjust their communication strategies to a new logic, allowing citizen to directly engage with and respond to political actors’ messages. Research in political campaigning has identified different context and content factors which drive or dampen user responses (likes, shares, comments). I will discuss key findings of these studies and present an example study conducted in Austria.
Breathing in Bodhi - Life Skills General Awareness BooksDisha Publication
Breathing in Bodhi - Life Skills General Awareness Books for the children which helps them in developing their mind through thinking, social and emotional skills.
The document discusses social networking technologies and their growth and usage. It notes that Facebook has become more popular than porn among college students, who use it as their top website. It also discusses differences in social media usage between males and females in college as well as participation in multiple social networks. Finally, it examines educational uses of social media and networks like Blackboard, Facebook applications, Twitter, Tumblr and Ning.
The "Facebook likes bias". Persuasion: offline, online and on Facebook.Anna Fusillo
This document is a thesis that examines whether the number of "likes" on a Facebook page influences users. It begins with background on social networks and Facebook, describing Facebook's features and how it is used. It then discusses persuasion techniques both online and offline. It introduces the study which will manipulate the number of likes on brand pages and measure the impact on users' explicit and implicit attitudes. The methodology section describes how participants, procedure, manipulation, and dependent variables will be operationalized. The results and discussion sections are not summarized as they contain findings from the actual study. The document provides context about social networks, Facebook pages, and persuasion to set up the introduced study.
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
According to a Pew Research Center survey, photo and video sharing online has increased significantly in recent years. The survey found that 54% of internet users now post original photos or videos they have created, up from 46% last year. Additionally, 47% of internet users share photos or videos found elsewhere online, also an increase from the previous year. Younger adults and women are more likely than others to both post original content and share found media online. The rise of smartphones and apps like Instagram and Snapchat have contributed to increased photo and video sharing, with 18% of cellphone users reporting they use Instagram and 9% using Snapchat.
Stats for why Extension should use social mediaAnne Adrian
- 74% of U.S. adults use the internet, and social media usage continues to rise rapidly with billions of photos, videos, and content shared weekly on platforms like Facebook and YouTube.
- While awareness of Cooperative Extension remains moderate, reaching younger generations on social networks is increasingly important as 96% of Gen Y have joined social platforms.
- eXtension and other Extension social media efforts have seen growing participation in online communities and training, but continued expansion of social media use may be needed to connect with more of the public where they are online.
The document discusses social networking sites and their evolution and use. It defines social networking sites as web-based services that allow users to construct a public profile, identify other users they are connected to, and view their connections. The document then traces the origins of social networking concepts back to ancient Greece and provides a history of developments in social network analysis in fields like psychology, anthropology and mathematics in the 1930s. It discusses current uses of social networking sites for communication, education, activism, professional networking and more. It also outlines advantages and disadvantages of social media use.
Personal Digital Archiving 2011 - Charting Collections of Connections in Soci...Marc Smith
This document discusses mapping and measuring social media networks to identify important positions and structures. It introduces Marc Smith and the NodeXL tool for network analysis and visualization. The Social Media Research Foundation aims to create an open archive of social media network data and tools to study these networks.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
The Media Zones Where People Live And How To Connect With ThemKDMC
This document summarizes research from the Pew Research Internet Project on how Americans interact with political content on social media. It finds that social networks tend to function as "echo chambers" where people are mainly exposed to opinions they agree with. Many social media users have "trimmed" their networks by unfriending or blocking people with opposing political views. However, the majority of social media users report having a mix of views among their friends and usually ignore political posts they disagree with. The document provides advice on how to effectively engage different types of audiences on social media.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
The document discusses how social media tools like Flickr, YouTube, Delicious, blogs, wikis, and microblogging can be used for prevention work. It provides examples of how these tools allow users to connect, comment, collaborate, learn, and publish content. The document encourages prevention providers and communities to utilize these social media tools to engage communities and tell their stories.
This document provides an overview of cloud computing and social media. It discusses the history and types of cloud computing, as well as the advantages it provides. It then defines social media and discusses some of the major social media platforms like Facebook, YouTube, Twitter, Instagram, Google+, and Snapchat. For each platform, it provides statistics on user growth rates from 2010-2016. The document aims to educate about cloud computing and the growth of popular social media sites.
This document discusses the rise of social media and its importance for recruiting. It defines social media as activities that integrate technology, social interaction, and sharing content online. Examples mentioned include Facebook, Twitter, YouTube and blogs. The document emphasizes that social media is a fundamental shift in how people communicate and that most people now use these technologies. It provides examples of how coaches can use social media like Twitter and Facebook to connect with recruits, fans, and build their program's brand.
Orkut was a social networking service launched in 2004 by Google. It was popular in Brazil, with over 60% of users located there as of 2007. Orkut allowed users to join communities and share content. Friendster was one of the earliest social networks, launched in 2002, but lost popularity to Myspace by 2004. LinkedIn is a professional networking site used to build business connections. It reached profitability in 2006. Plaxo and Ning allowed users to create customized social networks for specific interests.
Retailers are increasingly adopting social media initiatives to interact with customers. A survey found that 85% of retailers have social media initiatives in place. However, 56% still cannot quantify the effect of social media on their business. The document discusses the key motivations and strategies retailers use for social media. It provides examples of how some retailers successfully use social media for marketing and customer engagement. The document also analyzes differences in social media approaches based on company size.
This document provides an overview of social media usage and motivations based on the findings of the Wave social media tracker. Some key points:
- Social networks have become powerful hubs for connecting communities both online and offline. People are connecting not just with other people but also increasingly with brands in social spaces.
- Almost half of active internet users have joined a brand community, showing strong consumer demand for more social and interactive relationships with brands. These brand communities are also benefiting brands through increased loyalty, endorsement, and sales.
- However, understanding the specific social needs and motivations of different consumers, categories, and markets is essential for creating successful social experiences. Different platforms meet different needs.
- The
Breathing in Bodhi - Life Skills General Awareness BooksDisha Publication
Breathing in Bodhi - Life Skills General Awareness Books for the children which helps them in developing their mind through thinking, social and emotional skills.
The document discusses social networking technologies and their growth and usage. It notes that Facebook has become more popular than porn among college students, who use it as their top website. It also discusses differences in social media usage between males and females in college as well as participation in multiple social networks. Finally, it examines educational uses of social media and networks like Blackboard, Facebook applications, Twitter, Tumblr and Ning.
The "Facebook likes bias". Persuasion: offline, online and on Facebook.Anna Fusillo
This document is a thesis that examines whether the number of "likes" on a Facebook page influences users. It begins with background on social networks and Facebook, describing Facebook's features and how it is used. It then discusses persuasion techniques both online and offline. It introduces the study which will manipulate the number of likes on brand pages and measure the impact on users' explicit and implicit attitudes. The methodology section describes how participants, procedure, manipulation, and dependent variables will be operationalized. The results and discussion sections are not summarized as they contain findings from the actual study. The document provides context about social networks, Facebook pages, and persuasion to set up the introduced study.
How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.
According to a Pew Research Center survey, photo and video sharing online has increased significantly in recent years. The survey found that 54% of internet users now post original photos or videos they have created, up from 46% last year. Additionally, 47% of internet users share photos or videos found elsewhere online, also an increase from the previous year. Younger adults and women are more likely than others to both post original content and share found media online. The rise of smartphones and apps like Instagram and Snapchat have contributed to increased photo and video sharing, with 18% of cellphone users reporting they use Instagram and 9% using Snapchat.
Stats for why Extension should use social mediaAnne Adrian
- 74% of U.S. adults use the internet, and social media usage continues to rise rapidly with billions of photos, videos, and content shared weekly on platforms like Facebook and YouTube.
- While awareness of Cooperative Extension remains moderate, reaching younger generations on social networks is increasingly important as 96% of Gen Y have joined social platforms.
- eXtension and other Extension social media efforts have seen growing participation in online communities and training, but continued expansion of social media use may be needed to connect with more of the public where they are online.
The document discusses social networking sites and their evolution and use. It defines social networking sites as web-based services that allow users to construct a public profile, identify other users they are connected to, and view their connections. The document then traces the origins of social networking concepts back to ancient Greece and provides a history of developments in social network analysis in fields like psychology, anthropology and mathematics in the 1930s. It discusses current uses of social networking sites for communication, education, activism, professional networking and more. It also outlines advantages and disadvantages of social media use.
Personal Digital Archiving 2011 - Charting Collections of Connections in Soci...Marc Smith
This document discusses mapping and measuring social media networks to identify important positions and structures. It introduces Marc Smith and the NodeXL tool for network analysis and visualization. The Social Media Research Foundation aims to create an open archive of social media network data and tools to study these networks.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
The Media Zones Where People Live And How To Connect With ThemKDMC
This document summarizes research from the Pew Research Internet Project on how Americans interact with political content on social media. It finds that social networks tend to function as "echo chambers" where people are mainly exposed to opinions they agree with. Many social media users have "trimmed" their networks by unfriending or blocking people with opposing political views. However, the majority of social media users report having a mix of views among their friends and usually ignore political posts they disagree with. The document provides advice on how to effectively engage different types of audiences on social media.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
The document discusses how social media tools like Flickr, YouTube, Delicious, blogs, wikis, and microblogging can be used for prevention work. It provides examples of how these tools allow users to connect, comment, collaborate, learn, and publish content. The document encourages prevention providers and communities to utilize these social media tools to engage communities and tell their stories.
This document provides an overview of cloud computing and social media. It discusses the history and types of cloud computing, as well as the advantages it provides. It then defines social media and discusses some of the major social media platforms like Facebook, YouTube, Twitter, Instagram, Google+, and Snapchat. For each platform, it provides statistics on user growth rates from 2010-2016. The document aims to educate about cloud computing and the growth of popular social media sites.
This document discusses the rise of social media and its importance for recruiting. It defines social media as activities that integrate technology, social interaction, and sharing content online. Examples mentioned include Facebook, Twitter, YouTube and blogs. The document emphasizes that social media is a fundamental shift in how people communicate and that most people now use these technologies. It provides examples of how coaches can use social media like Twitter and Facebook to connect with recruits, fans, and build their program's brand.
Orkut was a social networking service launched in 2004 by Google. It was popular in Brazil, with over 60% of users located there as of 2007. Orkut allowed users to join communities and share content. Friendster was one of the earliest social networks, launched in 2002, but lost popularity to Myspace by 2004. LinkedIn is a professional networking site used to build business connections. It reached profitability in 2006. Plaxo and Ning allowed users to create customized social networks for specific interests.
Retailers are increasingly adopting social media initiatives to interact with customers. A survey found that 85% of retailers have social media initiatives in place. However, 56% still cannot quantify the effect of social media on their business. The document discusses the key motivations and strategies retailers use for social media. It provides examples of how some retailers successfully use social media for marketing and customer engagement. The document also analyzes differences in social media approaches based on company size.
This document provides an overview of social media usage and motivations based on the findings of the Wave social media tracker. Some key points:
- Social networks have become powerful hubs for connecting communities both online and offline. People are connecting not just with other people but also increasingly with brands in social spaces.
- Almost half of active internet users have joined a brand community, showing strong consumer demand for more social and interactive relationships with brands. These brand communities are also benefiting brands through increased loyalty, endorsement, and sales.
- However, understanding the specific social needs and motivations of different consumers, categories, and markets is essential for creating successful social experiences. Different platforms meet different needs.
- The
Corporations need to have a voice and presence during times of crisis in order to maintain trust and reputation. Crisis and issues management has become increasingly important for chief communications officers. With the rise of social media, managing reputational threats online and using social media effectively to engage consumers are now critical challenges for corporate communicators.
This document summarizes the findings of a global study on the usage, risks, and best practices of Web 2.0 technologies in organizations. The study found that over 75% of organizations surveyed use Web 2.0 solutions for business purposes like IT, marketing, and customer relations. However, security is the top concern, with half of respondents citing it as their primary worry. On average, organizations lost $2 million due to security breaches caused by Web 2.0 usage. Successful adoption requires a balanced approach using policies, employee training, and technology solutions to mitigate risks while gaining benefits.
Social influences-within-virtual-consumer-communities-stenkateBijgespijkerd.nl
This document summarizes a study that investigates how social influences within virtual consumer communities impact members' attitudes towards discussed products. It applies Kelman's three social influence processes of compliance, identification, and internalization to understand how community characteristics and social capital can lead to these influences. Data from 5 communities indicates internalization had the strongest effect on attitude changes, followed by compliance. Identification had an indirect effect. Social capital was found to be an antecedent of all three influences.
The document summarizes the key findings of a survey conducted by Vocus and Brian Solis on perceptions of what makes an online influencer. Some of the main findings include:
1) While most respondents saw a difference between influence and popularity, the distinction was not always clear. There was also a perceived correlation between reach and influence.
2) The top factors contributing to influence were the quality of one's network and the quality of content created, as well as the ability to drive measurable outcomes.
3) Creating compelling content was seen as the most important action for increasing influence, though there were varying views on how to effectively measure influence.
4) A majority of senior executives said they would be
Brandwatch, Radian6, Alterian SM2, Attensity360, Social Radar, Sysomos, Scout Labs, Synthesio, and Peer Index are nine social media monitoring tools that were tested to assess how effectively they can identify influencers on the topic of organic baby food. The tools were evaluated based on their abilities to pick out influential forum posters and bloggers discussing organic baby foods across various parenting sites and social media platforms. The report provides reviews of each tool's capabilities and limitations in identifying influencers for a brand manager.
This document discusses how non-profits can use social media and the web to engage volunteers. It provides statistics on internet and social media usage and notes that platforms like Facebook, Twitter, LinkedIn and YouTube can be used to share information, educate others, network, and advocate. Some challenges of using social media include losing control of conversations and balancing organizational identity with personal identities. The document recommends establishing an identity and interacting with others rather than focusing only on the organization. It provides examples of how non-profits can use various social media platforms and lists resources for non-profit technology.
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
This document discusses social media and its rise in popularity. It defines social media as a two-way communication medium that allows users to interact with each other by sharing content, comments, and participating in online communities. Some popular social media sites mentioned are Facebook, Twitter, YouTube, and LinkedIn. The document also notes that social media usage is highest among those under age 40 and its growth on mobile devices has removed barriers to access. However, increased social media use has also led to growing cyber crimes that target children.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Leveraging Social Media with Peter and KiKiKiKi L'Italien
The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Photobucket is the largest personal media sharing site with over 30 million registered users and 2.5 billion assets. It is the top ranked photo sharing site and sees 80,000 new registered users daily. Photobucket users are primarily digital influencers under 35 years old who are highly engaged in social media and online sharing. The site serves as a central hub for users to link and share personal media across many websites and platforms.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries. It found that social networks continue growing, with over 62.5% of active internet users belonging to one. Users are also uploading more videos and photos to their profiles. The proliferation of video on sites like YouTube has led to 33% of social network users uploading videos, up from 16.9% previously.
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries from November 2008 to March 2009. It found that social networks continue growing, with over 62.5% of active internet users now belonging to one. Uploading of photos, videos and other media to profiles is also increasing.
The document discusses using social media for alumni relations and university development. It provides background on the evolution of social media and defines key terms. It analyzes how President Obama's 2008 campaign successfully used social media to engage supporters and raise funds, serving as a model for higher education institutions. Experts recommend universities build relationships through social media to connect with alumni where they are online.
The document discusses the rise of social media and its importance as a communication tool. It notes that 2/3 of the global internet population visits social networks and that visiting social sites is now the most popular online activity. It provides examples of popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and some key statistics about their user bases and level of engagement. It emphasizes the importance of having a strategy when using social media and provides five rules to engage audiences through social platforms.
The document discusses the rise of social media and its importance. It notes that 2/3 of the global internet population visits social networks and that visiting social sites is now the most popular online activity, surpassing email. It provides examples of popular social media platforms like Facebook, YouTube, Twitter, and LinkedIn and some key statistics about their size and growth. The document advocates developing a strategy for social media engagement that includes listening, engaging, being generous, and measuring results.
Robert B. Furr provides an overview of popular social media sites like Facebook, Twitter, LinkedIn, YouTube and strategies for non-profits to establish an effective social media presence. He reviews key social media statistics that show growing adoption rates among older age groups. The document outlines criteria for setting up social media accounts, including establishing an identity, investing time for engagement, and interacting to build relationships rather than just promoting an organization. Sample posts and content ideas are provided for different platforms.
1. The document is an introduction to social media presented by Michele Martin and Carol Voss.
2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media.
3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.
Richard Apps: The influence of Social MediaUX People
This document discusses the influence of social media and provides details on key platforms like Facebook and Twitter. It notes that Facebook has over 500 million active users who spend on average 45 minutes per day on the site. Twitter saw its 10 billionth tweet in March 2010 and has an estimated 175 million users. The document also examines trends in social media usage including the growth of mobile use and how platforms may continue to commercialize. It concludes that social media networks will be an important part of the future Internet and users should pay attention to changes in these networks.
Volunteerism in the Digital Age: Maximizing Technology for Volunteer EngagementJosh Fixler
Josh Fixler's presentation for the Denver Directors of Volunteers in Agencies (DOVIA) on the uses of Web 2.0 for volunteer engagement. Presented on May 27, 2009.
Here is the handout for this presentation: http://www.scribd.com/doc/15843909/Handout-Volunteerism-in-the-Digital-Age-Maximizing-Technology-for-Volunteer-Engagement-
This document provides an overview of online social networks and summarizes key findings from three research papers about online social networks. It discusses what online social networks are, how they are used, and important properties of their graphs and user behavior. The key findings include: rapid early growth and then a slowdown of MySpace's user population in 2008 coinciding with Facebook's rise; newer MySpace users being more likely to become inactive than older users; and analysis of traffic patterns on social networks revealing the popularity of different types of user actions and features.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
Social influences-within-virtual-consumer-communities-stenkateBijgespijkerd.nl
This document summarizes a study that investigates how social influences within virtual consumer communities impact members' attitudes towards discussed products. It applies Kelman's three social influence processes of compliance, identification, and internalization to understand how community characteristics and social capital can lead to these influences. A conceptual model is proposed relating social capital to the three influence processes and ultimately to changes in members' product attitudes. The model is tested through a survey of over 600 community members across five communities. Preliminary findings indicate internalization has the strongest direct effect on attitude changes, followed by compliance, while identification has an indirect effect. Social capital is found to be an antecedent of all three influence processes.
The document summarizes the findings of a survey about social media usage, attitudes, and measurability among marketers. Key findings include:
1) Nearly three quarters of companies currently have a social media strategy and spending on social media is expected to increase in the coming year.
2) Responsibility for social media typically falls to the marketing department by adding duties to an existing role rather than a dedicated function.
3) Most social media efforts focus on the company as a whole, while some also promote individuals or specific brands. Objectives commonly relate to customer relationships and sales.
The document summarizes the key findings of a survey of over 150 online and direct marketers on the state of marketing in 2010. Some of the main findings include:
1) Marketers see turning data into actions as one of their top issues and view IT as their number one bottleneck.
2) Nearly three quarters of companies surveyed are leveraging customer initiated interactions to serve targeted marketing messages.
3) While centralized decisioning has been adopted by some forward-looking marketers, organizational and financial concerns are slowing broader adoption more so than technical barriers.
4) Marketers are struggling with integrating online and offline data and channels, slowed by technical and financial limitations.
This document summarizes the key findings of a 2010 social media marketing industry report. Some of the major findings include:
- The top questions marketers want answered about social media marketing are how to measure return on investment, what the best practices are, and how to manage time spent on social media.
- Most marketers are new to social media, with 65% having been involved for only a few months or less.
- Over half of marketers spend 6 or more hours per week on social media activities, and nearly a third spend 11 or more hours.
- Generating exposure, increasing traffic, and building new partnerships are the top benefits reported by marketers from using social media.
The document summarizes findings from Nielsen's Mobile Apps Playbook study. Some key findings include:
- Games are the most popular app category and Facebook is the most used app across platforms. Weather, YouTube, and Maps apps are also widely used.
- Smartphone users prefer searching app stores to discover new apps, while friends' recommendations are most common for feature phone users.
- Free apps are more popular than paid apps, especially on Android. Apple users download more apps and are more willing to pay for them.
- Teenagers are more receptive to mobile ads than older age groups. Men also respond more than women.
- Consumers prefer in-app ads and billing through carriers or credit cards
1. The State of Social Media Around the World
2010
By Brian Solis, blogger at BrianSolis.com and principal of FutureWorks, Author of the new book
Engage!, Co-Author, Putting the Public Back in Public Relations and Now Is Gone
If you were to look at Social Media the United States and many other parts of the
world, you would believe that the world of Social Media was flat, dominated by
social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we
zoom in, we visualize other established and emerging social services that depict
provinces and outlying settlements of our social atlas.
Upon publishing the original Conversation Prism, which was the culmination of a
year's work documenting and organizing the social web by usage and
conversational patterns, the world responded by creating Conversation Prisms
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
2. specific to each country. I shared several new social maps in "The Landscape for
International Social Networking."
Over the years, other maps emerged that documented leading social networks
around the world as well as the social behavior associated within each country. As
Social Media is truly global and relationships are truly without borders, I too have
spent a great deal of time researching the networks that host conversations
relevant to my projects regardless of geographic location.
Italian blogger Vincenzo Cosenza has for the second time, published a visual map
that portrays the most popular social networks around the world based on the
most recent traffic data (December 2009) as measured by Alexa & Google Trends
for Websites.
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
3. Upon review, it's clear that Facebook, at 400 million, is truly earning a global
audience, which naturally burrows its social roots with every new connection and
the connections of connections forged within the network. According to research,
Facebook dominates in 100 out of 127 countries measured.
If we were to analyze the top three social networks by what many argue are the
top 10 markets for social networking, our view comes into focus and allows us to
see where our attention and participation is required in our global efforts.
Australia
1. Facebook
2. MySpace
3. Twitter
Canada
1. Facebook
2. MySpace
3. Flickr
China
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
4. 1. QQ - 300 million active accounts
2. Xiaonei
3. 51
France
1. Facebook
2. Skyrock
3. MySpace
Germany
1. Facebook
2. StudiVZ
3. MySpace
Italy
1. Facebook
2. Netlog
3. Badoo
Russia
1. V Kontakte
2. Odnoklassniki
3. LiveJournal
Spain
1. Facebook
2. Tuenti
3. Fotolog
United Kingdom
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
5. 1. Facebook
2. Bebo
3. MySpace
United States
1. Facebook
2. MySpace
3. Twitter
In other parts of the world, social networks that might not have registered
previously among leading experts, emerge as candidates when location and
society prove paramount in highly targeted, culturally-aware programs.
For example, Google's Orkut is Brazil's top social network.
Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia.
In the Czech Republic, Lide is the network of choice.
Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia,
Yemen.
South Korea is focusing its dialogue and connections in Cyworld.
Social networking in Guadeloupe and Martinque is concentrated at Skyrock.
Mixi is the leading central station for social activity in Japan.
The leaderboard of those countries not yet friended by or fans of Facebook
include:
Hungary - Iwiw
Poland - Nasza-klasa
Philippines - Friendster
Netherlands - Hyves
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
6. Lithuania - One
Latvia - Draugiem
Taiwan - Wretch
Zing - Vietnam
The Global Web Index
The race for supremacy in social networking is only part of the story. As in any
race, we typically expect a winner to reach an end. However, this competition is
absent of finish line and as a result, a true overall winner is beside the point.
Many networks will enjoy time in the spotlight until their luster ages and a new
framework for engagement lures our friends of friends, our friends, and finally
our attention and participation. As consumers, we go where we are not only
wanted, but also where we can make an impact.
While we've reviewed the top social networks across the social Web, ranked by
countries spanning the globe, the balance of the story is represented in the
actions that define social media engagement within each network and influenced
by the culture of each country of prevalence.
TrendStream analyzed social media activity around the world and captured the
results in a stunning infographic.
This graph essentially unravels the ties that bind us and peels back the layers of
social networking technologies and platforms to reveal how real people are
adopting and engaging in the social web.
The map demystifies how social media is embraced around the world,
demonstrating that social computing and collaboration is far from ubiquitous.
And, in many countries, how we use social media is much different than how we
will use it over time. We're still in the very early stages of the social (r)evolution..
TrendStream in partnership with Lightspeed Research interviewed 32,000 Web
users in 16 countries. As such, the Global Web Index analyzes active social web
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
7. involvement and then organizes and presents behavior by volume (in millions).
Reviewing the Global Web Index and fusing the information with the data
included in the World Map of Social Networks, we can get a clear indication of
how social behavior defines social networks and to what extent. It's a goldmine of
data for any brand or government agency seeking a more influential form of
propaganda (2.0).
Social Web Involvement is categorized as:
Pink - Uploading photos online
Purple - Uploading videos
Blue - Managing a social network profile
Orange - Blogging
Pink - Micro-blogging
Grey - Percentage of population with access to social tools
Presenting the Data
Australia
Leading Network: Facebook
Social Network Profiles: Access= 40% | Users = 5m
Photos: Access = 39.1% | Users = 4.9m
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
18. Observations
In 50% of the countries included in this study, online photo sharing dominated
the list of social media applications. It is also among the oldest of social services
within the included mix.
44% of the countries in this survey embrace online profiles in social networks
suggesting that their personal brand, whether for engaging in personal or
professional interactions, is becoming increasingly important.
(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
19. 81% shared photos and online profiles as the top 1 and 2 activities with the
exception of Japan, China, and South Korea where blogging displaced social
profiles as a top application.
94% of countries reported that micro-blogging (think Twitter) were among the
least pervasive with the exception of Japan, where it ranked fourth - just below
social network profiles and above video.
China's digital footprint is massive, defined by the incredible volume of content
creators and the contribution of their social objects. As the study reports, "due to
the inward looking nature of China's internet economy combined with the
language mean that this volume of content does not impact the broader Internet."
TechCrunch also observed a tremendous opportunity for Facebook in Russia.
Leading network Vkontakte.ru is in many regards, a Facebook clone. However, its
facsimile of a growing global network is also indicative of a potential deal.
Vkontakte is owned in large part by Digital Sky Technologies, a company which
also owns a noteworthy stake in Facebook. A deal of this magnitude would
further socialize Russian and other worldwide users under one truly global social
network.
As we examine opportunities for global social networking, we are reminded that
anthropology and sociology play critical roles in observing and documenting
behavior, supporting cultures, and established governances for dictating how
content, information, and relationships forge and flourish. In order to ensure
relevance and earn significance within networks, we must think locally when
examining opportunities globally. In addition, as culture and behavior shifts
across countries, they also establish a new dynamic within each Social Networks
creating a universal population that adapts what they know to what they learn
and experience.
Connect with Brian Solis: Twitter, LinkedIn, Tumblr, Facebook
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20. —
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23. Brian Solis is globally recognized as one of most prominent thought leaders and
published authors in new media. A digital analyst, sociologist, and futurist, Solis has
influenced the effects of emerging media on the convergence of marketing,
communications, and publishing. He is principal of FutureWorks, an award-winning New
Media agency in Silicon Valley, and has led interactive and social programs for Fortune
500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked
among the top of world's leading business and marketing online resources.
Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.
In 2009, Brian Solis, along with Deirdre Breakenridge, released, Putting the Public back
in Public Relations.
Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook
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