This was a "Town Hall" event for the community to discuss the potential for using Urban Art to regenerate an area of Eastbourne.

1. Breathing life into Seaside: a role for Urban Art
Paul J Corney & Ana Aguilar-Corney | Urban Art in Eastbourne
“In the community,
of the community,
for the community”
POST EVENT
SUMMARY

2. Why are we doing this?
slide 2Urban Art
“We want to make the place we live more
prosperous, one where residents and visitors
alike want to spend time, one that realises its
full potential and where a community spirit
doesn’t just mean a plethora of charity shops.”

3. Why are we doing this?
slide 3Urban Art
“In the community, of the
community, for the community”

4. slide 4
Agenda
1. Definitions
2. Urban Art exemplars
3. Case Studies: Lisbon & Stockholm
4. Barriers
5. Benefits: What’s in it for Eastbourne?
6. Where might we do this?
7. What next?
Urban Art

5. slide 5
Definitions
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Urban Art
Graffiti: “are writing or drawings that have been scribbled,
scratched or painted illicitly on a wall or other surface often
within public view.”
Street Art: ”… visual art created in public locations, usually
unsanctioned artwork executed outside of the context of
traditional art venues.”
Urban Art: “..a style of art that relates to cities and city life often
done by artists who live in or have a passion for city life. In that
way urban art combines street art and graffiti and is often used to
summarise all visual art forms arising in urban areas, being
inspired by urban architecture or present urban lifestyle.
Source: Wikipedia

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Exemplars
Urban Art

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Exemplars
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Urban Art

8. Exemplars
Urban Art slide 8

9. Exemplars
Urban Art slide 9

10. Case study: Lisbon / Stockholm
slide 10Urban Art

11. slide 11
Started in response to a crisis
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Urban Art
Began in 2008 at the height of the debt crisis when Portugal
was in a dire financial situation and facing austerity.
Lisbon Municipality took the far sighted decision to establish
GAU (Urban Art Gallery) to respond to a problem in the city.
In Portugal, the activity related to the artistic production of
graffiti and street art is governed by the stipulated Law no.
61/2013 August 23 (Annex 1).
Source: Dept. of Cultural Heritage, Municipality of Lisbon
https://translate.google.co.uk/translate?hl=en&sl=pt&u=http://gau.cm-lisboa.pt/&prev=search

12. slide 12
Characteristics of the program
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Urban Art
All artists are paid / commissioned
GAU inspect the sites and engage with the community
Work with the freeholder to get permission to use space
Source: Dept. of Cultural Heritage, Municipality of Lisbon

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Benefits
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Urban Art
Regenerated ‘forgotten’ urban areas
Created sense of pride / ownership in the community
Improved visitor numbers and business
Source: Dept. of Cultural Heritage, Municipality of Lisbon

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An example: Padre Cruz
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Urban Art

15. slide 15
An example: Padre Cruz
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Urban Art
Largest urban housing estate within Europe
Within Lisbon area but isolated with drug problems
8,000 houses and people suspicious of strangers
Only 1 bus or train per hour
Few people have been to the centre or seen river Tejo
You couldn’t walk around with a camera in 2016
Source: Dept. of Cultural Heritage, Municipality of Lisbon

16. slide 16
An example: Padre Cruz 2016
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Urban Art

17. An example: Padre Cruz 2016
The Padre Cruz neighborhood in Carnide is no longer the same. Over the
past 15 days, more than 30 Portuguese and foreign artists have
transformed the largest social district in Europe into an open-air gallery,
under the Wall - Urban Art Festival, which ended yesterday. From the
artistic interventions to the debates, the programming involved the
creators, the residents and the visitors. Even the President of the Republic
went there to prove that the painting of murals relaxes.
The urbanistic, architectural and logistic conditions of the Padre Cruz
neighborhood made it the chosen venue for the festival, the first of its
kind in Lisbon and which also had interventions spread throughout the
city. As curators, the GAU (Urban Art Gallery) - which organized the
festival with Carnide Town Council - chose those responsible for the.
The goal was to carry out half a hundred interventions in 2500 square
meters. From April 30 until yesterday, artists gave more colors to the
walls of the neighborhood, but the intervention was much more
comprehensive. There was community and associative work, pedagogy,
publicity, cinema, music, street animation, puppet theater, paintball.
Source: https://www.dn.pt/sociedade/interior/arte-urbana-mudou-a-cara-do-maior-bairro-social-da-europa-5176254.html
Urban Art slide 17

18. An example: Padre Cruz 2016
Urban Art slide 18
”https://www.publico.pt/2016/07/17/local/noticia/bairro-padre-cruz-quer-ser-a-maior-galeria-de-arte-publica-da-europa-
1738430#&gid=1&pid=2

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Advice from Lisbon
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Urban Art
Engage the community informally
Expect opposition from ‘left field’
Have a common theme for the various art
works
Try and create a bi-annual festival
Commission all the works
Work with art galleries
Pay the artists! (€20 per sq. metre)
Be prepared to knock on doors for sponsors
Source: Dept. of Cultural Heritage, Municipality of Lisbon
Urban Art Gallery
Department of Cultural
Heritage
Municipal Department of
Culture
Lisbon City Council
Rua do Machadinho, 20
1249-150 Lisbon
Telef. 218170900
Email: gau@cm-lisboa.pt

20. slide 20
Stockholm konst
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Urban Art
Public body responsible for commissioning and
acquiring art (internal & external) in the city
Urban Art brought in as part of graffiti clean up
Urban Art included into it’s overall art responsibility
Program funded by “One Percent”: scheme
introduced in 1963 wherein creative art
appropriations are compulsory and funded by
Stockholm City as part of any building costs

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Stockholm: a thorough process
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Urban Art

22. slide 22
Advice from Stockholm
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Urban Art
Work with the freeholders
Engage the neighbours informally
Use local artists where possible
Commission the works
Pay the artists!
Anchor the final result with neighbours
and local authorities
Stefan Hagdahl
Head of Stockholm art at
Stockholms stad
Stockholm, Sweden
Email: stefan.haghdahl@stockholm.se

23. “It’s graffiti, we
don’t want that
around here”
Barriers
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“I don’t want extra
people hanging
around.”
“There’s no way
people will be
interested in it”
“Why waste
money, we need it
for schools and
hospitals?”

24. slide 24
Potential Barriers to Urban Art?
Urban Art
Opposition from population?
Planning restrictions?
Reluctance of freeholders to permit use of their wall?
Money from authorities / sponsors to pay artists?
Artists unwilling to work in Eastbourne?

25. What’s in it for Eastbourne?
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26. Strategic Fit: Shared Objectives
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Priority Outcome
Growth and Prosperity Regeneration, infrastructure & investment Improved infrastructure & built environment where people & businesses can access the amenities and
services they need.
Business Growth Businesses can grow and thrive
Tourism, Arts, heritage & culture Increased investment and improved wellbeing for all visitors and residents.
Council Tax & Business Rates We can fund public services and collect taxation for other public bodies
Housing and Development Housing Development Increased supply of housing
Planning Policy Protected and enhanced built and natural environment
Development Management & Building Control Protected and enhanced built and natural environment
Housing Management Decent, affordable, and well managed homes and communities
Private Sector Housing Protecting residents' health, safety and welfare at home
Housing Needs Homeless and housing needs are responded to and addressed
Thriving Communities Safeguarding & Equalities Consideration of equality, good relations and safeguarding is embedded into the day-to-day business
Community Safety Residents feel that we are working to make the area safer
Healthy Communities Improved health & wellbeing
Welfare Advice & Benefits People getting the benefits that they are entitled to
Community Engagement & Development Enabling self sufficient communities
Quality Environment Parks & Open Spaces Well used and high quality green spaces to increase health & wellbeing, a sense of community and
increase visitors.
Protecting the Environment Risks managed so that residents and environment are protected
Neighbourhood First Thriving neighbourhoods and improved quality of life for the people living in them.
Waste & Recycling Reduced waste and increased recycling
Licensing & Food Safety Reduced health & safety risks to the public
Cemeteries and Crematorium Dignified burial and cremation service

27. Strategic Fit: Thriving Communities
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Promoting thriving and sustainable communities
Promoting equality and fostering positive relationships
Promoting the health and wellbeing of our residents
Health and well-being – supporting people on low incomes
Source: Pat Taylor,
Strategy and Partnerships
Lead

28. Benefits: Camden example
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Source: Trip Advisor

29. Benefits: Norman Road example
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30. Benefits?
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Regenerate an area
Increase flow of visitors
to the town to see Art
Reduce crime and
vagrancy
Improve pride in our
town and sense of
community
Walking tour for visitors
& schools

31. Where might we do this?
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32. Target areas?
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Would benefit from regeneration
Slightly bohemian
Within walking distance of main centre
Embryonic café culture
Money available to assist

33. What next?
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Can we make
this happen?

34. What next: generate ideas?
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Build on Towner “wrap” to
launch in March?
Urban Art Festival to
coincide with Jazz Festival?

35. What next: generate ideas?
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36. What next: ideas?
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Theme (highlights from the event)
Environment Emotions History Activity
Urban
Wildlife
Longing Famous
People
Airborne
Beachy Head Kindness Events Fishing
Sea Happiness Famous /
Iconic
Eastbourne
Urban Sports
Light Peace Seaside
Silkworms
Tennis
Diverse
community
Hope Stone Age
inheritance
Beach
cleaning
Urban
spaces
Isolation

37. What next: ideas?
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When should we launch it (highlights from the event)
Challenges Activity
Funds Tennis Week
Walls Towner mural
opening
Time Artist Open House
People Jazz festival
May Local Elections Lammas Festival
Change of planners Sussex day
School Holidays

38. What next: ideas?
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How can we involve the community (highlights from the event)
Groups People Support Activity
Increased
diversity
Stephen Holt Emma to
write bids
Students Art
Awards
Judith Alder
Blue Monkey
Network
Key planning
officials
“My wall”
Seaside
Community
Hub
Jacqui
Stewart
3VA
Devonshire
Collective
Devonshire
Big West
Local

39. Wrap up
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