How encouraging collaboration and utilising talent & skills across teams has fostered a creative and successful approach to digital marketing at Loughborough University.
Participating institutions are using Open Badges as an alternative way to recognise learning in areas such as informal co-curricular learning, institutional learning outcomes, employability skills and continuing education (CE). The institutions are sending badges to a dedicated eCampusOntario Open Badge Passport, created to enable an Open Badges ecosystem for the province.
From Jisc's student experience experts group meeting in Birmingham on 21 April 2016.
https://www.jisc.ac.uk/events/student-experience-experts-group-meeting-20-apr-2016
Participating institutions are using Open Badges as an alternative way to recognise learning in areas such as informal co-curricular learning, institutional learning outcomes, employability skills and continuing education (CE). The institutions are sending badges to a dedicated eCampusOntario Open Badge Passport, created to enable an Open Badges ecosystem for the province.
From Jisc's student experience experts group meeting in Birmingham on 21 April 2016.
https://www.jisc.ac.uk/events/student-experience-experts-group-meeting-20-apr-2016
Internationalization - Starting at Square OneMarty Bennett
This presentation is from the #AACRAO22 Conference in Portland, OR. Steve McKellips from UNLV and I walk through the journey that this R1 institution began last May 2021 to internationalize its campus in a strategic way.
6 Ps of Strategic International Enrollment Management handoutMarty Bennett
Here is a more detailed look at what the 6 Ps of Strategic International Enrollment Management are. AACRAO Conference. Explains the value of international student recruitment and the international student journey from prospect to successful alumni and a holistic approach to strategic planning.
Extending the Reach of Digital Preservation PracticeDigCurV
Presentation by Mary Molinaro, University of Kentucky Libraries at the DigCurV International Conference; Framing the digital curation curriculum
6- 7 May , 2013
Florence, Rome
This session will be jointly delivered by King’s College London and Pearson, and will reflect on our experience of working together in partnership to deliver online education at scale. Participants will be encouraged to debate the advantages and disadvantages of working with a commercial provider, guided by our own experiences of the challenges we have faced. Participants will gain an insight into what online student support can look like, and will have an opportunity to discuss the applicability and feasibility of providing such personalised, proactive support to on-campus students. We will also discuss other areas of transformation, such as the challenge of changing academic perceptions of online learning and commercial partnerships, and the transformation of our business processes to meet the needs of a different model of delivering education.
Approaches to developing staff and students' digital capabilityJisc
A presentation at Connect More in Scotland, 4 June 2019.
Speaker: Shri Footring, senior co-design manager, Jisc.
With growing evidence of a digital skills gap, how are colleges and universities supporting the development of their staff and students digital capabilities? This workshop will share approaches on how to develop staff and students' digital capabilities.
Activity 1: Organisational digital capability and digital capability trivial pursuit
Activity 2: Designing for digital capability in the curriculum
Activity 3: Using the discovery tool to discover your digital confidence
The Blended Learning Consortium and immersive learningJisc
The Blended Learning Consortium: democratic, collaborative development of high quality interactive learning content
Speaker: Peter Kilcoyne, ILT director, Heart of Worcestershire College.
Immersive learning
Speakers: Reza Mosavian, head of learning technologies and open access and Tom Davies, learning technologist, both from Solihull College and University Centre.
An insight into a spearheaded campaign to extend learner experiences by bringing in and embedding immersive experiences within the curriculum. There'll be an opportunity to discuss and share best practice around the adoption of virtual and augmented reality to enhance learner experience.
Internationalization - Starting at Square OneMarty Bennett
This presentation is from the #AACRAO22 Conference in Portland, OR. Steve McKellips from UNLV and I walk through the journey that this R1 institution began last May 2021 to internationalize its campus in a strategic way.
6 Ps of Strategic International Enrollment Management handoutMarty Bennett
Here is a more detailed look at what the 6 Ps of Strategic International Enrollment Management are. AACRAO Conference. Explains the value of international student recruitment and the international student journey from prospect to successful alumni and a holistic approach to strategic planning.
Extending the Reach of Digital Preservation PracticeDigCurV
Presentation by Mary Molinaro, University of Kentucky Libraries at the DigCurV International Conference; Framing the digital curation curriculum
6- 7 May , 2013
Florence, Rome
This session will be jointly delivered by King’s College London and Pearson, and will reflect on our experience of working together in partnership to deliver online education at scale. Participants will be encouraged to debate the advantages and disadvantages of working with a commercial provider, guided by our own experiences of the challenges we have faced. Participants will gain an insight into what online student support can look like, and will have an opportunity to discuss the applicability and feasibility of providing such personalised, proactive support to on-campus students. We will also discuss other areas of transformation, such as the challenge of changing academic perceptions of online learning and commercial partnerships, and the transformation of our business processes to meet the needs of a different model of delivering education.
Approaches to developing staff and students' digital capabilityJisc
A presentation at Connect More in Scotland, 4 June 2019.
Speaker: Shri Footring, senior co-design manager, Jisc.
With growing evidence of a digital skills gap, how are colleges and universities supporting the development of their staff and students digital capabilities? This workshop will share approaches on how to develop staff and students' digital capabilities.
Activity 1: Organisational digital capability and digital capability trivial pursuit
Activity 2: Designing for digital capability in the curriculum
Activity 3: Using the discovery tool to discover your digital confidence
The Blended Learning Consortium and immersive learningJisc
The Blended Learning Consortium: democratic, collaborative development of high quality interactive learning content
Speaker: Peter Kilcoyne, ILT director, Heart of Worcestershire College.
Immersive learning
Speakers: Reza Mosavian, head of learning technologies and open access and Tom Davies, learning technologist, both from Solihull College and University Centre.
An insight into a spearheaded campaign to extend learner experiences by bringing in and embedding immersive experiences within the curriculum. There'll be an opportunity to discuss and share best practice around the adoption of virtual and augmented reality to enhance learner experience.
Approaches to developing staff and students' digital capabilityJisc
With growing evidence of a digital skills gap, how are colleges and universities supporting the development of their staff and students digital capabilities? This workshop will share approaches on how to develop staff and students' digital capabilities.
Activity 1: Organisational digital capability and digital capability trivial pursuit
Activity 2: Designing for digital capability in the curriculum
Activity 3: Using the discovery tool to discover your digital confidence
We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. contact@web2present.com
Deloitte Higher Ed Community of ExcellenceLinsey Sledge
Kick-off deck for Deloitte's Higher Education Community of Excellence. The Higher Education Community of Excellence forms a group of practitioners aligned to or interested in the Higher Education Sector. Redacted for external use.
Digital Lifecycles: Website Design ProcessLynn Makela
Understand the lifecycle of an educational website designed for the School of Business and Economics as we go from launch to analysis and then to paralysis as years go by. After analyzing data and testing new designs, interfaces, and elements we redesigned the site to improve performance and usability.
Feedback from the IMD Club Presidents meeting that took place in Lausanne from 18-20 June 2015 - Attended by Bennie Groenewald Club Tresurer, IMD Club of South Africa
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Breaking Down Silos: How to Win at Digtial Marketing
1. Breaking Down Silos:
How to Win at Digital
Marketing
@joncrannage
Digital Content Co-ordinator
Loughborough University
2. Loughborough University
• Top 10 in every UK league table
• 4th Guardian University League Table
• Top in the country for student experience in THE
Student Experience Survey
• University of the Year (Whatuni Student Choice
Awards 2018)
• Best university in the world for sports-related
subjects (2018 QS World University Rankings)
6. Web and Digital Team
• Web design & development
• Content strategy & management
• Social media
• Video production
• Photography
• Digital design
• Vast majority of functions inhouse.
• Currently minimal paid spend compared to
competitors
11. Train-wreck management
• 1841 train crash in the US
• Recommendations shaped US
Managerial practise
• Adapted from the Prussian
Army
• Offices run by managers/chain
of command/clear comms
lines/responsibilities
• Regimented
12.
13. What changed?
• Leadership
• Experienced marketer at the ‘top table’
• Supportive Vice Chancellor
• Organisational change
• Digital transformation – 'digital first'
14. Digital transformation
“Digital transformation is the realignment of, or
new investment in technology, business models,
and processes to create new value for customers
and employees and more effectively compete in an
ever-changing digital economy.”
Brian Solis
Principal Analyst at Altimeter Group.
15. Key digital leadership skills
• A comprehensive understanding of the market
• A visionary mindset
• A champion mentality
• An entrepreneurial spirit
• Adaptability/flexibility – giving people the freedom to innovate
• Communication, visibility –across all levels
• Collaboration – the ability to bind together different parties
and diverse skill sets
The changing role of people management in the digital age (2016)
https://www2.deloitte.com
19. Rio 2016
• International platform not just for
sport – research, team spirit and
graduate success
• Supported the University strategy
– “Building Excellence” – growing
capacity in research, teaching,
sport
• Clear objectives set around
increasing net promoter score,
media coverage, new links with
stakeholders, creating shedload
of reusable content
20. Rio 2016
• Prep, planning, collaboration
• Developed a variety of content in
advance/different formats - video,
athlete profiles, features, training
tips
• Good luck pieces from Lboro
legends
• Behind the scenes footage
• Shareable assets
• Scheduled content around events
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32. 2017 General Election
• The Centre for Research in Communication and
Culture’s analysis of GE 2017 national news
coverage
• Demonstrated how we delivered media
coverage and academic peer awareness via
close working between PR and Digital Teams
• Objectives – deliver 5 national/international
items of significant coverage, generate
academic interest/partnership/speaking - secure
coverage in 50 countries/ HE / key stakeholders.
33. 2017 General Election
• Challenges included lack of prep due to snap
election, no resource budget, competing priorities
• Content. Instead of just press releases produced
blog content/infographics/video
• Identified Twitter as primary channel for audiences
• Used Twitter search, Buzzsumo, alongside
established academic media/networks
• Advocacy, influencers
• Topicality, timeliness, content
41. "Production viewed a system"
• Developed by W.
Edwards Deming in
post-war Japan
• Based on improving
quality and creating a
culture where everyone
would work together
• "Everyone
winning through
improvement of quality."
Allan Scott, @triaster
42. How to win
• Leadership is key
• Clear objectives
• Collaboration
• Make use of tech – Trello, Slack, Google Drive
• Motivation