Brandwatch Masterclass: Using Brandwatch for Competitor Benchmarking

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The document discusses how Brandwatch can be used for competitor benchmarking. It provides examples of how to track metrics like mention volume, page types, and custom categories for competitors. It also presents a case study of how Brandwatch helped a real estate company monitor perceptions of their brand, track executives in the news, understand industry trends, and monitor competitors.

Using Brandwatch for Competitor Benchmarking
Alyssa Edelman /Brandwatch
Lou Perseghin /Chatterblast Media

Agenda
• Mention Volume
• Page Types
• Custom Categories
• ChatterBlast Case Study
#brandwatchtips © 2014 Brandwatch.com | 2

…when you have a lot of competitors?
tarte
#brandwatchtips © 2014 Brandwatch.com | 4

Mention Volume
#brandwatchtips © 2014 Brandwatch.com | 5

Query Groups
#brandwatchtips © 2014 Brandwatch.com | 6

Add a Chart
#brandwatchtips © 2014 Brandwatch.com | 7

Filter and Change View
#brandwatchtips © 2014 Brandwatch.com | 8

Mention Volume Across Brands Over Time
#brandwatchtips © 2014 Brandwatch.com | 9

Horizontal Bar Chart for Relative Share of Voice
#brandwatchtips © 2014 Brandwatch.com | 10

Share of Voice Pie Chart
#brandwatchtips © 2014 Brandwatch.com | 11

Page Types
#brandwatchtips © 2014 Brandwatch.com | 12

Filter and Change View
#brandwatchtips © 2014 Brandwatch.com | 13

Understanding Social Across Page Types
#brandwatchtips © 2014 Brandwatch.com | 14

Custom Categories
#brandwatchtips © 2014 Brandwatch.com | 15

Create Categories
#brandwatchtips © 2014 Brandwatch.com | 16

Set Up Rules
#brandwatchtips © 2014 Brandwatch.com | 17

Filter and Change View
#brandwatchtips © 2014 Brandwatch.com | 18

Benchmarking Product Conversation Across Brands
#brandwatchtips © 2014 Brandwatch.com | 19

ChatterBlast Case
Study
#brandwatchtips © 2014 Brandwatch.com | 20

Goals
• Understand how their company & developments are perceived
• Track presence of executives in the news
• Understand opportunities for positive PR
• Stay informed on industry trends
• Be aware of competitor and peer developments
#brandwatchtips © 2014 Brandwatch.com | 22

Approach
• Consolidate social accounts
#brandwatchtips © 2014 Brandwatch.com | 23

Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
#brandwatchtips © 2014 Brandwatch.com | 24

Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
#brandwatchtips © 2014 Brandwatch.com | 25

Approach
• Consolidate social accounts
• Understand how their
company and developments
are perceived
• Track presence of executives
in the news
• Understand opportunities for
positive PR
#brandwatchtips © 2014 Brandwatch.com | 27

Email contact@brandwatch.com
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
Document Limitation
The information given in this document has been checked for accuracy and completeness however
Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

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What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.

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ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and opening up, especially in recent years, Huzhou tourism has ushered in a new period of development opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and the tourism degree of the whole city has further increased the transformation and upgrading of the tourism industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of major cities in East China. This round of research mainly analyzes the current development of tourism in Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific solutions, so as to promote the further rapid development of tourism in Huzhou City. KEYWORDS:Huzhou; Travel; Development

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lorraineandreiamcidl

Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.

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Brandwatch Masterclass: Using Brandwatch for Competitor Benchmarking

1. Using Brandwatch for Competitor Benchmarking Alyssa Edelman /Brandwatch Lou Perseghin /Chatterblast Media

21. Client Profile – Brandywine Realty Trust • Large, privately owned commercial real estate developer and property manager • Owns, leases, and manages an urban, town center, and suburban office portfolio • PA, NJ, DE, MD, DC, TX, CA #brandwatchtips © 2014 Brandwatch.com | 21

22. Goals • Understand how their company & developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends • Be aware of competitor and peer developments #brandwatchtips © 2014 Brandwatch.com | 22

27. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR #brandwatchtips © 2014 Brandwatch.com | 27

28. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR #brandwatchtips © 2014 Brandwatch.com | 28

29. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR #brandwatchtips © 2014 Brandwatch.com | 29

30. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR #brandwatchtips © 2014 Brandwatch.com | 30

31. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends #brandwatchtips © 2014 Brandwatch.com | 31

32. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends #brandwatchtips © 2014 Brandwatch.com | 32

33. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends #brandwatchtips © 2014 Brandwatch.com | 33

34. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends #brandwatchtips © 2014 Brandwatch.com | 34

35. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends • Be aware of competitor and peer developments #brandwatchtips © 2014 Brandwatch.com | 35

36. Approach • Consolidate social accounts • Understand how their company and developments are perceived • Track presence of executives in the news • Understand opportunities for positive PR • Stay informed on industry trends • Be aware of competitor and peer developments #brandwatchtips © 2014 Brandwatch.com | 36

37. Email contact@brandwatch.com Web brandwatch.com Twitter @brandwatch Telephone UK +44 (0)1273 234290 US +1 212 229 2240 DE +49 (0)30568 370 040 Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

Editor's Notes

http://www.informationweek.com/software/social/10-worst-social-media-meltdowns-of-2013/d/d-id/1112936?image_number=7

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