Brandvertisor is a display advertising marketplace that helps brands, CMOs, ad agencies, and website publishers build long-term ROI partnerships. It aims to address issues like fraud and lack of transparency in the digital advertising industry by offering a marketplace with a 5% commission where publishers can create profiles and advertisers can directly purchase ads. The $87 billion global display advertising market represents an opportunity for alternatives to platforms like Adsense. Brandvertisor has so far validated its model with over 5,000 website profiles and is seeking a $350,000 seed round to further develop its in-house supply-side platform and header bidding infrastructure.

1. 1
Brandvertisor is a display advertising marketplace
helping brands CMOs, ad agencies and website publishers
to build long term ROI partnerships.

2. Market Size
3
GLOBAL DISPLAY ADVERTISING: $87B in 2020
Global Display = $143B
Social Networks = $56B
(57 % from $98B = $56B)
Market Opportunity 2020:
$143B - $56B = $87B

3. Blue Ocean Market Opportunity
Adsense alternatives?
3
10,8M Live Adsense Websites
7 % of Majestic 1m use ADS.TXT
ADSTXT.com/stats
Programmatic ads disruption
AppNexus : 516k Live from 4,5m historically
5 % of Alexa 100k has sales
team/infrastructure
Builtwith.com

4. The Problem
Up to 60 % of ads budget is lost due to lack of transparency
and multiple AdTech middleman infrastructures:
2
Fraud, Arbitrage
60 % Middleman
Middleman
Resellers
Agency
Mark Up
Domain.com
Ad Networks
Arbitrage
Ad Blockers
Bot Traffic

5. The Solution
2
Display Advertising Marketplace
with publishers filtering, detailed profiles, ad sales and
ad delivery infrastructure at fixed 5 % commission.
Marketplace fixed fee: 5 % commission
(remove up to 60 % middleman, arbitrage)
Filters Website Profile Place Ads
Open source AdTech: Ads.txt, Prebid.js SSP
Direct ad sales and public transaction feedback

6. Market Validation
PMP Private Marketplaces
3
$13,09B PMP Ad Spending
Growth ~14 %/year
eMarketer.com
ADS.TXT Adoption
1,3m Websites using Ads.txt
110k Apps using App-Ads.txt
Builtwith.com

7. 5
Product Demo: Search
Search & Filters

8. 5
Product Demo: Filters
Publishers list

9. 5
Product Demo: Profile
Browse Profile

10. 5
Product Demo: Premium Publishers Ads Placement
Premium Ads

11. 11
Landscape
B2B
Publishing
Advertising
B2C

12. 8
Competitive Marketplace Advantages
White listed Ads.txt
Premium Publishers
Media Planner Aggregator Top 1m Alexa websites
Inventory Access
No Middleman Ad Sales
Public Profile
Free SSP and Header Bidding
for Programmatic starters
Earn 95 % from
advertising budget
Advertisers:
Publishers:

13. 6
Business Model
B2B Leads selling
on bid/retainer
Marketplace
Commission 5 %
Ads Management
and Partnerships
Multiple Revenue Streams:
%

14. Growth
Customer Acquisitions Channels:
SEO Google Rankings
B2B Leads Nurturing
PR Coverage
Content Marketing
Partnership Program
Marketing Agencies

15. Traction
Beta Launch + DSP
5k Website Profiles
8k uniques visitors
from Google
100+ registered
advertisers
2016
2017
2018
B2B / eCommerce
Startup partnerships
$20k+ ads budgets
management
2019
1) FI Funding Lab Seed
Program
2) Beta #2 Launch:
(100k Website Profiles)
• Ad Wizard Lead
nurturing
• Marketplace deals
and public feedback
3) PR coverage in
leading tech/biz
medias
2020

16. Funding Needs
Build in-house
SSP and HeadBidder
AdTech infrastructure
Sustainable Team 18 months
• Build 3 Revenue streams
• B2B Partnerships program
• Enhance marketplace profiles:
influencers, apps, ad agencies
Seed Campaign: $350k at $2,5m valuation:

17. Vision
3

18. Core Team
Nedko Nedkov
CEO
PPC Network Founder
Growth & Media Buying
Nedkov@Brandvertisor.com
Petar Telbiyski
CTO
Front-end
Senior Node.js Developer
13
Advisory board
Radoy Stoyanov
Marketing Manager
Societe Generale Bulgaria
Eran Eyal
CEO at Springleap
Techstars, TEDx, NYC
Dragomir Tomchev
CMO
Brand Marketing
UI/UX, HR
Konstantin Peychev
Senior Dev
PPC Network Founder
Angular, CSS, PHP Developer