Decentralized Advertising Marketplace

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Brandvertisor.com - Decentralized Advertising Marketplace - Display advertising marketplace helping brands and publishers to build long term partnerships. #Blockchain into #Adtech.

Marketing

1
Brandvertisor is a display advertising marketplace
helping brands and publishers
to build long term partnerships.

Market Validation
Ad Fraud: $6.5B - 2017
3
$6.5B Ad Fraud in 2017 into
Display Advertising
ANA.net
AdBlockers / Bots Traffic
White listed Publishers
Ads.txt initiative
iAB Tech Lab

Market Opportunity
US Display Traffic
24 % per year growth
Trends: #Blockchain into Adtech,
White listing publishers Ads.txt,
AdBlockers, Header Bidding
$37.5B - 2017
$27B - 2015
3

The Problem
How to place ads on a specific website directly?
2
Arbitrage
Mark up 70 %
Ad Network
Agency
Domain.com
Unknown Publishers
Bot/Fake Traffic

The Solution
2
Display Advertising Marketplace
with matching filters, detailed publisher profiles
and Open Source Adtech delivery infrastructure.
Header Bidding: 10 % commission
Filters Sorting Profiles
Domain.com
DSPs Synchronization: 1 % commission

5
Product Demo: Header Bidding / DSP
Premium Ads

8
Competitive Advantages
White listed Ads.txt
Premium Publishers
Contextual/Category
Machine Learning Filters
DSP/ DMP Synchronization
Self-managed
Traffic Sales Infrastructure
Header Bidding
SSP / DMP Access
Fixed 10 %
Commission
Advertisers
Publishers

11
Landscape
B2B
Publishing
Advertising
B2C

6
Business Model
Machine Learning
Marketplace
Transparent
Commission 10 %
White Label
Partnerships
Commission based: Fixed 10 %.
Breakeven: 80 paying users per month.

Growth Strategy
Customer Acquisition Channels:
Lead Nurturing
> Direct Sales
Content Marketing
Media Buying
B2B Partnerships
Agencies / Startups

Funding Needs
Seeking: € 275k for 12 % equity
Build in-house open source
DSP and Header Bidding
Infrastructures
Connect Adtech to #Blockchain
- Industry Open Source Standards
- Single Publisher ID /Ads.txt
- Transparent Transactions Fees
- ROI Tracking/ Feedback
- Cross API/Data Integrations
Sustainable Team 12 months

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Decentralized Advertising Marketplace

1. 1 Brandvertisor is a display advertising marketplace helping brands and publishers to build long term partnerships.

2. Market Validation Ad Fraud: $6.5B - 2017 3 $6.5B Ad Fraud in 2017 into Display Advertising ANA.net AdBlockers / Bots Traffic White listed Publishers Ads.txt initiative iAB Tech Lab

3. Market Opportunity US Display Traffic 24 % per year growth Trends: #Blockchain into Adtech, White listing publishers Ads.txt, AdBlockers, Header Bidding $37.5B - 2017 $27B - 2015 3

4. The Problem How to place ads on a specific website directly? 2 Arbitrage Mark up 70 % Ad Network Agency Domain.com Unknown Publishers Bot/Fake Traffic

5. The Solution 2 Display Advertising Marketplace with matching filters, detailed publisher profiles and Open Source Adtech delivery infrastructure. Header Bidding: 10 % commission Filters Sorting Profiles Domain.com DSPs Synchronization: 1 % commission

6. 5 Product Demo: Search Search & Filters

7. 5 Product Demo: Filters Publishers list

8. 5 Product Demo: Profile Browse Profile

9. 5 Product Demo: Header Bidding / DSP Premium Ads

10. 8 Competitive Advantages White listed Ads.txt Premium Publishers Contextual/Category Machine Learning Filters DSP/ DMP Synchronization Self-managed Traffic Sales Infrastructure Header Bidding SSP / DMP Access Fixed 10 % Commission Advertisers Publishers

11. 11 Landscape B2B Publishing Advertising B2C

12. 6 Business Model Machine Learning Marketplace Transparent Commission 10 % White Label Partnerships Commission based: Fixed 10 %. Breakeven: 80 paying users per month.

13. Growth Strategy Customer Acquisition Channels: Lead Nurturing > Direct Sales Content Marketing Media Buying B2B Partnerships Agencies / Startups

14. Traction Platform + DSP B2B / eCommerce Startup partnerships. $20k+ in budgets ads management 10k daily impressions in Google. 5000 Indexed profile pages. Digital Ocean $100k Credits

15. Funding Needs Seeking: € 275k for 12 % equity Build in-house open source DSP and Header Bidding Infrastructures Connect Adtech to #Blockchain - Industry Open Source Standards - Single Publisher ID /Ads.txt - Transparent Transactions Fees - ROI Tracking/ Feedback - Cross API/Data Integrations Sustainable Team 12 months

16. Our Team Nedko Nedkov CEO PPC Network Founder Growth & Media Buying Nedkov@Brandvertisor.com Petar Telbiyski CTO Front-end Senior Node.js Developer 13 Advisory board Radoy Stoyanov Marketing Manager Societe Generale Bulgaria Eran Eyal CEO at Springleap Techstars, TEDx, NYC Dragomir Tomchev CMO Brand Marketing UI/UX, HR Konstantin Peychev Senior Dev PPC Network Founder Angular, CSS, PHP Developer

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