Brandvertisor - Founder Institute Demo Day - 30 March

1. Nedko M. Nedkov
nedkovbg@gmail.com
Brandvertisor is the first marketplace
to match advertisers with specific publishers
through detailed and complete profiles.

2. Transparency: Ad networks hide traffic sources.
How to place ads on specific/premium website?
Programmatic & RTB advertising barriers.
ProblemProblem

3. SolutionSolution
Marketplace where users can place ads on specific website to:

4. ProductProduct
Search & Filters >

5. ProductProduct
Premium Publishers>

6. ProductProduct
Browse Profile > Start Advertising!

7. ProductProduct
Real & Targeted Traffic!

8. Market ValidationMarket Validation
64, 615
Advertising Agencies in US
$50B Revenue /year
eMarketer.com
76 % Marketers
Used paid advertising in 2015
MarketingLand.com
B2B
Advertising Agencies
Corporate Brands
B2C
End Media Buyers
Small Business

9. Market SizeMarket Size
US Display Traffic
$27 B – 2015
$37.5 B – 2017
24 % growth /year

10. Market PenetrationMarket Penetration
0.1%0.1%
Market Penetration
$37M
Revenue /year
$3.4M
Profit /year

11. Business ModelBusiness Model
Marketplace CAC $208 < LTV $290
Churn: 40 %
ARPPU: $82 breakeven: 80 p users/m
Commission based. Fixed 10 % per transaction.
Customer Acquisition Channels:
 Google SEO Traffic
 B2B Mailing
 Forum Campaigns
 Direct Sales

12. Competitive AdvantagesCompetitive Advantages
Advertiser segment:Advertiser segment:
Publisher segment:Publisher segment:

13. TractionTraction
MVP Demo
Startups advertising campaign: 800 opt ins
Direct Sales: $350

14. FundingFunding
Seeking: € 75 k
Equity: 7 %
 Develop Marketplace
 Filters & Profiles content
 Integrate ad network to deliver ads
 Marketing & Sales Traction

15. TeamTeam
Nedko Nedkov, CEO
Founder in PPC Network
Marketing
SEO
Petar Telbiyski, CTO
Front-End
Senior Developer
Node.js

16. Thank YouThank You
Publishers
Advertisers
B2CB2B