This proposal suggests introducing a new line of transdermal skin patches for The Body Shop. The hemp-infused patches would contain essential oils and nutrients to nourish the skin from within using nano-technology. Various designs would coincide with existing product ranges like tea tree, aloe, and hemp. Promotional initiatives would feature the patches, and they would be packaged and displayed sustainably to support rural communities.

1. BRANDSTORM
PRODUCT
PROPOSAL
Vivacious Life

2. Vivacious Life
We’re a 3rd year team from Lisof; specialising
in fashion but always up for a challenge. We
are creative; vibrant and fun
 Doret Britz
 Emmerentia Myburgh
 Janine Labuchane

3.  The body shop is everyone’s one stop shop for
beautiful skin.
 We believe that the benefits achieved trough the
use of body shop products should be boosted and
that a body shop product should have a sustained
effect on the skin.
 We aim to introduce a product line extension that
will enhance the benefits of existing Body shop
products, and will have a critical role in every daily
beauty routine.

5. A tattoo like skin patch
 A trendy and colourful patch with healing
benefits.
 The patch looks like a temporary tattoo
available in different fashion forward designs
that changes on a seasonal bases to
correspond with current trends.
 The patch will be a healing accessory that
enhances your natural style.
 Enhance making your skin beautiful - naturally

6. The transdermal skin patch

7.  Trough using Nano technology and dermal patch innovation
we propose a skin patch made out of hemp fibres that
contain essential oils with specific nutritional ingredients. By
using a dermal patch the body can absorb the essential oils
easily trough the blood stream and then use the minerals to
nourish the body and skin internally; which will in turn better
the skin’s external appearance. These patches will be used in
conjunction with a body shop skin care or face care range.
 The ‘patch’ can be applied anywhere on the skin although for
brand recognition we would like to encourage the patch
being visible, wearing it on the arm; behind the ear; on the
neck; or on the palm.
 The patch should not only be nourishing it should also be
aesthetically pleasing. We decided to launch it in various
designs and colours something for each age group, these
designs will be seasonal and will be aligned with current
fashion trends.

9. Product ranges
 The patch will coincide with certain
existing product ranges within the body
shop.
 They will be marketed as part of these
ranges and displayed in store next to the
existing ranges.
 The range include: tea tree; aloe; hemp;
nutrulift; seaweed; vitamin c; vitamin e.

10.  Tea tree is commonly used for acne treatment and
prevention.
 Using a Transdermal patch enhanced with Tea Tree
will aid in prolonged acne prevention and might
even help with some bacterial infections due to its
natural antimicrobial properties.
 Using a Tea Tree patch accompanied by the body
shop facial products will cleanse the skin not only
on the surface but also from within.

11.  Aloe is used for its soothing qualities.
 It will help the skin appear beautiful and
eliminate dark or red spots.
 By applying a patch enhanced with aloe
extract, the aloe would penetrate the skin
and solve the cause of dry skin from the
inside out.

12.  Hemp is used by the body shop to prevent dry flaky
skin. Ideal for colder temperatures or during winter
months.
 A hemp infused skin patch will nourish the body
thoroughly and prevent dry spots and flaking.
 Perhaps added benefits of hemp can be
experienced by using the skin patch such as,
Alzheimer prevention and apatite suppression.
 Definitely an ingredient that will be enhanced by
the patches.

13.  The use of pomegranate extract as an anti wrinkle
cream is a new addition to the Body Shop range.
 Consumers want a product that helps them age
beautifully so why not have a pomegranate extract
infused patch?
 These patches will encourage the body’s
absorption of the pomegranate's anti aging
properties, and aid the body in aging gracefully.

14. Known for its nourishing qualities seaweed is great to
use for dry skin but can also improve impurities and
skin tone.
Seaweed has various healing qualities and by
introducing it as a patch will improve the skins feel
and appearance.

15. Vitamin c helps the body with the healing and detoxification. It
also combats stress with its soothing agents.
Adding vitamin c to the skin patch range will help the body
with self healing providing extra support for the body to
generate new cells and improving its appearance.
The skin patch can aid in the body’s natural detoxification that
will prevent any skin impurities.
The patch can also provide an additional stress relieving
benefit to its wearer.

16.  Vitamin E is an antioxidant with anti aging
properties.
 Using the patch it can help combat early signs of
aging and might even prolong the aging process.
 The patch can help restore broken or damaged
skin sells from deep within the skin helping the body
during its natural healing process.

18. Promotional initiatives
 Have a worldwide flaunt my patch website that
capture the body shop consumer in their everyday
life wearing their body shop patch. (could also be
used for awareness; promotions and competitions)
 Do an editorial spread with a body or body parts
covered entirely in patch designs i.e. giving the
appearance of a heavily tattooed person.
 Getting various designers associated with an eco
lifestyle to design limited edition patch designs.
 Launching patches that promote existing body shop
causes by printing only a name or a slogan as a
patch.

21. packaging
The patches would be packaged in a wooden box.
This will not only be an eco friendly alternative to
plastic, but the wood would ensure that the patch is
stored at a desired cool temperature at all times. Not
to mention that they are absolutely beautiful.

22. The wooden box
• This box can be reused after the patches are
finished. Selling the patches in a refill packet
will ensure that the box is reused.
• Body Shop can then use this wooden box as
part of their environmentally friendly
campaign. Launching an initiative where for
each box purchased they will plant a tree in a
rural area in Africa.
• Because of the box’s simple design
underprivileged communities within Africa
can be used to manufacture the box. It will
not only boost community up-liftment and the
body shop’s corporate responsibility but will
create an income for many poor families.

23. Store displays

25. Poster idea
Release your inner beauty with the new innovative product range from
body shop. Each product is specifically formulated to target your
specific needs. It’s natures way to beauty.

26. Corporate social responsibility
 Support a village initiative for the packaging, the
upliftment of rural communities.
 Planting a tree for each box sold initiative; the body
shop creating a better tomorrow.
 Portion of the proceeds can go to The Girl Effect fund.
The Girl Effect is a movement. It’s about the unique and
indisputable potential of adolescent girls to end
poverty for themselves and the world. But it's about you
using your voice, your talents, and your community to
help girls help themselves—and, as a result, everybody
else. It’s about giving you the tools and the network
you need to spread the word about what girls can do
and, with a little elbow grease, change the world.

27. Helping
impoverished girls
in rural
communities
Build better
opportunities.
Giving them the
tools to help
themselves