L'Oreal Brandstorm 2014. Kyiv, KNEU, Team time.
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The national final of international marketing competition L’Oréal Brandstorm 2014. Kyiv, KNEU, Team time. Dmytro Chernobuk, Kyrychenko Oleksandra, Gusieva Anastasia.
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• Effectively managing, coaching, motivating a team of 3 persons;
• Set proper tasks and deadlines;
• Market analysis and research (PEST, SWOT, Survey);
• Follow and analyze market trends to position products;
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Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
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This document summarizes a report on the global cosmeceuticals market. It describes the market size and growth trends for various product segments like skin care, hair care, injectables, and others. The report finds that the skin care segment currently dominates the market, but injectables are the fastest growing. Asia Pacific is the largest market currently but North America and Europe show more moderate growth. The report provides market forecasts through 2020 and notes opportunities in areas like anti-aging, skin lightening in Asia, and male-focused products.
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1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments.
2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal.
3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.
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- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
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- Merchandising
- In-store & online activities
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This document discusses the cosmetics industry and innovation in cosmetics. It begins with definitions of cosmetics and an overview of the global cosmetics market. It then discusses key factors such as research and development, exports, and advertising expenditures. Examples are given of innovative cosmetic products that address issues like sun protection, hair care, and skin shine. The role of language and borrowing terms from science in marketing cosmetics is also examined.
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The UK skincare market was worth $3.6 billion in 2013 and was projected to reach $4.05 billion in 2017. Facial care made up 53% of the market, with women preferring anti-aging creams and lip care and men preferring moisturizers and cleansers. Growth drivers included an aging population seeking anti-aging products and increased awareness of men's facial care, while challenges were high inflation and skepticism towards products. Major players included Unilever, L'Oreal, and P&G.
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This document outlines La Roche-Posay's (LRP) brandstorm strategy for 2015. The strategy involves running a photo contest on social media around the theme "Every skin is unique" to attract young people ages 15-25. Contestants will share photos of their summer holidays and the funniest photo wins a trip to Hawaii. To promote the contest, LRP will run pop-up stores, online advertisements, work with skin care bloggers, create a calendar of events, and develop a mobile application. The goal is to increase LRP's visibility, diversify sales channels, and raise skin cancer awareness among young people through an integrated marketing campaign on social media and other digital platforms.
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This document proposes a new after-sport hair and body product concept for L'Oreal Men Expert to target young, sporty millennial men. The product would be a 2-in-1 shampoo and shower gel packaged together for convenience. The marketing strategy involves establishing Italian athlete brand ambassadors, creating a temporary mini-website and app, sponsoring a video game character, and promoting the product at gyms and youth sports leagues to build an emotional connection with the target consumer and drive trial. The goal is to modernize the hair and body segment and increase L'Oreal Men Expert's market share among young men.
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Organic products and cosmetics have seen strong growth in the German market in recent years. The organic food market reached 5.9 billion euros in 2010, accounting for 3.4% of total food sales. Organic cosmetics have also grown rapidly, reaching a market volume of 795 million euros in 2010 and 6% market share. Major retailers have increasingly offered organic options, while consumers are more concerned with health, the environment, and authenticity. The market faces challenges from conventional brands entering organics and potential consumer confusion over certification labels.
Globalization in beauty around the world
Globalization has spread Western beauty ideals like thin bodies to other parts of the world. In Japan, about 30% of women in their 20s are underweight, influenced by thin Western ideals in magazines. Japanese women try to attain body types seen in magazines from globalized Western culture. The beauty industry is growing, estimated to reach $675 billion by 2020, as products expand globally. Skin care has the largest market share.
MAC Cosmetics - Business Plan
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
Luxury Cosmetics & the INDIAN Consumer
The document discusses luxury cosmetics brands in India and the evolving perceptions of Indian consumers. It analyzes several factors: the growing Indian economy and disposable incomes have increased spending on luxury goods. Personal experience and benefits are the most important factors for consumers choosing brands. There is a strong preference among consumers for international cosmetic brands over Indian brands. Switching between premium cosmetic brands is infrequent. Consumers generally prefer organic and natural cosmetic products over chemical-based products. Spending on cosmetic products appears to be independent of consumers' incomes.
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The document discusses the men's grooming market in India, including an analysis of the various market segments, key competitors, distribution channels, consumer trends, and recommendations for strategies. It notes that the men's grooming market in India is growing at around 22% annually and was worth 1500 crores in 2010, but that local players still dominate the market. Several consumer personas are identified including the metrosexual socialite and the traditional cynic, with implications for how brands should target and position themselves.
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L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
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Similar to L'Oreal Brandstorm 2014. Kyiv, KNEU, Team time.
Digital Beauty Presentation, April. 2015
The document discusses trends in the global beauty market and the convergence of beauty and technology. It notes that the global beauty market has grown steadily over the past decade to $239 billion in 2014, with Asia-Pacific making up 35% of the market. It then outlines 15 emerging trends in digital beauty, including facial mapping, magic mirrors, color matching apps, social media influencing, at-home devices, genetic testing, biotech applications, 3D printing of cosmetics, and on-demand beauty services. The trends reflect the growing intersection of beauty, science, and mobile/digital technologies.
Loreal Digital Game_Final_SYNERGY team
This document outlines a marketing campaign for the Men Expert brand in Ukraine. It identifies weaknesses in brand awareness, involvement, and online presence. The campaign goals are to build engagement, attract new consumers, and stimulate sales. A 360 integrated marketing approach is proposed utilizing branding, creative merchandising, a website, email, online ads, content, and indoor ads. The target audience is men aged 18-35 in major cities. Key tactics include an adaptive website, a #ExtremeExpert promotional page and voting process, merchandising in stores, and indoor cinema ads. Key performance indicators focus on increases in market share, conversion rate, brand awareness, website traffic and email captures.
ANIS2013_Social Innovation Led by Technology_Gustinov Brilliant Aji Putra
The document proposes the EcoBike Project, which converts ordinary bikes into electric bikes using a 40W DC motor powered by a power inverter that can generate 5 minutes of light after 25 minutes of pedaling. It discusses using the electric bikes for business purposes like order sales, modification, maintenance, rental and converter kit sales. The business model involves suppliers, production, R&D, promotion, customers from different groups, and aims to reduce CO2 and provide cheap daily transportation. It promotes acting now to take the first steps.
The second document discusses VSEED (Vietnam Social Entrepreneurship Empowerment and Development), which aims to drive young people to sustainable development by promoting social entrepreneurship. It does
Digital Tourism in Northern Ireland
The document provides an overview of digital marketing strategies for National Museums Northern Ireland. It discusses using e-ticketing which increased data capture of visitor information by 334%. Content marketing and social media strategies are proposed, including a content calendar, Facebook advertising, and capturing visitor feedback. Search engine optimization basics are reviewed, emphasizing relevant content and linking to other sites.
Jim McGurn, Get Cycling - European Mobility Week 2015 - Twenty Proven Cycling...
Presentation from the European Mobility Week 2015 full-day training workshop held on 15 April 2015 at Camden Town Hall, organised by Act TravelWise with financial support from the Department for Transport.
Raqameyyah Portfolio 2017
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Vlerick conversation management platform insites
1. InSites Consulting increased engagement on Diesel's Pinterest page through a hybrid research methodology involving social listening, netnography, surveys, and visual analysis to understand current followers and identify key audience segments.
2. They leveraged these insights internally to create a research-based activation exhibit that resonated with key audience passions around luxury brands and standing out.
3. Externally, the activation significantly increased followers, identification with the brand, store visits, website traffic, and consideration of purchasing - transforming passive followers into active brand advocates.
The Art of Research: How we increased the value of the DIESEL Pinterest page
1. InSites Consulting conducted research to increase engagement on Diesel's Pinterest page. They used a hybrid methodology including social listening, netnography, surveys, and visual analysis.
2. The research found that while Diesel had many fans on Pinterest, few were advocates for the brand. Followers were interested in luxury brands, style, and excitement but saw Diesel as more "high street."
3. InSites leveraged these insights by creating a research exhibition styled like an art gallery. This helped change followers' hearts, minds, and actions, creating more brand enthusiasts. As a result, Pinterest followers, likes, and store visits all increased substantially.
Mobile Marketing in 2014
This document summarizes a talk on mobile marketing in 2014. Some key points:
- Mobile usage and subscriptions continue to grow rapidly worldwide, with over 7 billion subscriptions in 2013.
- Mobile has become the dominant digital channel for engaging consumers, and companies that do not have a mobile strategy will become irrelevant.
- Mobile marketing spending is predicted to grow significantly, reaching $30 billion in the US by 2015. This will create over 1 million new jobs.
- Examples of companies that have successful mobile strategies include Starbucks, Domino's Pizza, and news publications like the Financial Times that optimized for mobile.
Male beauty market in China report by daxue consulting
China's male skincare and make-up market increases at an average annual rate of 13.5%, far higher than the global average of 5.8%. 20% of beauty KOLs on short video platforms and 16% on Weibo are men. 92% of Chinese men use face wash, 63% use lotion. Unlike women who like to mix and match products and brands, the top-selling men’s products are sets. A comprehensive report about men's beauty market in China offered by daxue consulting, a China-based market research firm.
Vietnam cosmeticpresenttionjan2017
Vietnam has experienced strong economic growth in recent years, though growth slowed in 2015 due to drought. The beauty and personal care market is dominated by imported brands from Korea, Europe, Japan, and other countries. Key trends include growing demand for natural products, the rise of men's grooming, and increasing online sales and social media marketing. Challenges for foreign brands include price sensitivity, competition from unauthorized imports, and lack of brand recognition for some countries like Israel. Potential opportunities lie in natural/organic products, skin care for problems like acne or aging, and whitening products.
Effective Strategies for Shifting Behaviors, Presentation 2
The document summarizes Portland, Oregon's strategies for increasing bicycle transportation over several decades. Key strategies included building out a 650 mile bikeway network, implementing bicycle-friendly policies, funding bicycle infrastructure, and expanding encouragement programs. As a result, bicycle commuting in Portland increased from 2,850 daily trips in 1992 to over 17,500 in 2010, and now accounts for over 8% of all commutes.
Effective Strategies for Shifting Behaviors, Presentation 2
The document summarizes Portland, Oregon's strategies for increasing bicycle transportation over several decades. Key strategies included building out a 650-mile bikeway network, implementing encouragement programs, securing political and funding support, and innovating designs to improve bicyclist safety, comfort and access. As a result, bicycle commuting in Portland increased over 600% between 1991-2010, modal share of bicycling rose to over 7% of all trips, and bicycling is now widely accepted as part of daily life.
Strategic Analysis of Harley Davidson
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Creating a Winning Internet Strategy
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
ProWein 2017 | Grow Your Wine Business With Digital Marketing
How should wineries grow their direct business using advanced digital technology? Practical tips to laying out a digital marketing strategy. Presentation from ProWein 2017.
Kiellers PowerPoint
The document provides market analysis information about the men's grooming industry. It finds that men's grooming products make up 8% of the global cosmetics market, with a compound annual growth rate of 5.68% from 2012 to 2017. The largest markets for men's grooming products are Western Europe, Latin America, and North America. The document also analyzes customer profiles for men's grooming product users in Taiwan, finding that department store customers tend to be 35 years old, have a graduate degree, earn $1,500-$3,000 per month, and spend their free time surfing the internet.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Weinreich Odense City Of Cyclists
Odense, Denmark is known as the City of Cyclists, with cycling comprising 28% of all trips at its peak. The city implemented an Odense Cycle City project from 1999-2002 that increased cycling rates 20% through improvements like green waves, cycling infrastructure, and marketing campaigns emphasizing cycling's freedom and health benefits. However, rates dropped to 24% after the project. The new 2008-2011 strategy focused on specific groups like children, commuters, and immigrants through initiatives like bike schools and integration teams. The goal is to change both objective realities like infrastructure and subjective views of cycling through community involvement and branding.
Consumer trends and the way they affect retail
The document discusses key consumer trends and their impact on retail, including changes in demographics, technology, and consumer mindsets. It identifies trends like an aging population, increasing diversity, smaller household sizes, the growing role of mobile technology and e-commerce, increasing focus on health and sustainability. The document advises retailers to secure the basics of their operations, offer complete and relevant customer experiences across all touchpoints, use technology to enhance the customer experience, and offer a variety of payment options preferred by their local customers.
Similar to L'Oreal Brandstorm 2014. Kyiv, KNEU, Team time. (20)
ANIS2013_Social Innovation Led by Technology_Gustinov Brilliant Aji Putra
ANIS2013_Social Innovation Led by Technology_Gustinov Brilliant Aji Putra
Jim McGurn, Get Cycling - European Mobility Week 2015 - Twenty Proven Cycling...
Jim McGurn, Get Cycling - European Mobility Week 2015 - Twenty Proven Cycling...
The Art of Research: How we increased the value of the DIESEL Pinterest page
The Art of Research: How we increased the value of the DIESEL Pinterest page
Male beauty market in China report by daxue consulting
Male beauty market in China report by daxue consulting
Effective Strategies for Shifting Behaviors, Presentation 2
Effective Strategies for Shifting Behaviors, Presentation 2
Effective Strategies for Shifting Behaviors, Presentation 2
Effective Strategies for Shifting Behaviors, Presentation 2
ProWein 2017 | Grow Your Wine Business With Digital Marketing
ProWein 2017 | Grow Your Wine Business With Digital Marketing
Digital Download - TCC - Graduate Preso - 23rd Jan 2014
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【业务选择办理准则】
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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L'Oreal Brandstorm 2014. Kyiv, KNEU, Team time.
- 1. Ukraine KNEU Brandstorm 2014 Gusieva Anastasia Kyrychenko Oleksandra Chernobuk Dmytro Team time
- 2. TRENDS AND OPPORTUNITIES Ukrainian male beauty market
- 3. Product4P Natural ecologically made products The increase in demand for male beauty products
- 4. Place4P Increase of online trading Popularity of shopping malls
- 5. Promotion4P SMM will use more visual instruments *GlobalWebIndex, 2013
- 8. He visits his usual brand store He has over the average or high income He uses shampoo and body cleanser He owns smartphone and uses social media He prefers the simple grooming routine He puts his trust in foreign products HEALTHY AND ACTIVE LIFESTYLE
- 9. Men’s attitudes toward personal grooming Interviewed = 2035 persons* 0% 50% 100% I want to keep my grooming routine as simple as possible I want to look good, but not appear as if I am trying too hard I like products that allow me to take shortcuts in my grooming routine 78% 59% 50% Agree *IPSOS , 2012
- 10. Kiehl’s «kills two birds with one stone»
- 11. Kiehl’s «kills two birds with one stone»
- 12. Shampoo & Hair Conditioner Main Ingredients Keratin Karite Oil
- 13. Benefits of Karite Oil Karite Oil protects hair from UV radiation
- 14. Benefits of Keratin Keratin has defensive and regenerative effect
- 15. Shampoo & Body Cleanser Main Ingredients Mandarin Bergamot
- 16. Benefits of Mandarin & Bergamot Oil The smells provides relaxation and life-enhancing effect Nervous BALANCED SLEEPY
- 20. Why Mr.Hero? after buying products with Our consumer becomes
- 21. 50% of net profit goes to the construction of bike ways in Kiev Why ?
- 22. Why ? Many cyclists - Almost no bike ways in Kyiv To improve the ecological situation To reduce the amount of accidents and traffic jams
- 23. Why ? Survey: «If there were the bike ways in my city…» 1,2% 3,7% 16,9% 17,2% 19,1% 41,8% I don't care I prefer to go by car I used to ride a bike on usual roads It's unreal in our country I would ride a bike for a work I would ride a bike everywhere! Interviewed = 325 persons*
- 24. PROJECT 5 bike ways till spring 2016 (38 km) Traffic lights for bicycles on crossroads Parking places for >10 bicycles
- 25. One of the largest and most popular malls in Kiev Where? *Consulting company UTG , 2013
- 26. Promotion
- 27. SMM
- 29. Digital Share video with you as Mr.Hero Note your location #Kiehl’s
- 30. Kiehl’s will cooperate with Ukrainian Association of cyclists PR