Brands as broadcasters: video first recruitment strategy | Talent Connect Anaheim"
Barnaby Cook, Managing Director, Casual Films Lance Bloomberg, VP, Employer Brand and HR Communications, Marriott How can video be used to help your communications mix to attract, recruit and retain top talent? Video is a powerful medium whose consumption online and on mobile devices has exploded in recent years among millennials who are increasingly expecting brands to behave like media companies that deliver curated content across their channels. Marriott has decided to leverage this by creating and distributing content with the reach and frequency that will enable an international brand to amplify key company initiatives in a highly engaging way. Lance and Barnaby will update you on Marriott’s video-led recruitment and social media strategy in 2015 which uses different styles of content to engage employees and candidates. This flexible approach means content can be adapted as organizational priorities change through the year. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
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Brands as broadcasters: video first recruitment strategy | Talent Connect Anaheim"
- 2. A VIDEO FIRST RECRUITMENT STRATEGY BRANDS AS BROADCASTERS
- 6. #TalentConnect LANCE BLOOMBERG BARNABY COOK VP EMPLOYER BRAND + HR COMMUNICATIONS MANAGING DIRECTOR
- 8. #TalentConnect WHY WE USE VIDEO
- 9. #TalentConnect THE MILLENNIAL MEDIA MINDSET
- 10. #TalentConnect VIDEO CONTENT CONSUMERS WANT 30 33 34 42 67 0 25 50 75 100 INFOGRAPHICS MICRO-DOCUMENTARIES INFORMATIONAL COMEDIC INSTRUCTIONAL Source: As calculated by Levels Beyond in 2014
- 11. #TalentConnect MAXIMIZING AWARENESS & PERCEPTIONS BEYOND ONE-OFFS
- 12. #TalentConnect THAT REGULARLY PROVIDES QUALITY CONTENT IDENTIFY A PRODUCTION PROCESS
- 14. #TalentConnect
- 15. #TalentConnect CHOOSE YOUR STYLE GLOSSY BRAND VIDEO OR UGC?
- 16. #TalentConnect AMONG TARGET AUDIENCES MAXIMIZE VISIBILITY
- 17. #TalentConnect CONTENT SHARING IS CRITICAL 61% WATCH COMPANY-PRODUCED VIDEO IF FRIENDS HAVE SHARED IT WITH THEM. 45% ARE MORE LIKELY TO SHARE BRAND VIDEO VIA SOCIAL MEDIA.
- 19. #TalentConnect JOB DESCRIPTIONS VIDEOS AT OUR POINT OF SALE • Painting a more vivid picture of what it’s like to work at this job, location, in this company
- 21. #TalentConnect REINFORCE CULTURE, VALUES AND RETENTION INTERNAL COMMUNICATIONS
- 23. #TalentConnect VIDEO ENGAGEMENT WORK IN PROGRESS RESULTS • Views • Engagement
- 24. #TalentConnect casualfilms.com/board/brands-as-broadcasters THANK YOU! @casualfilms Marriott Jobs
- 25. ©2015 LinkedIn Corporation. All Rights Reserved.