Latest work for Sylvanvale Disability Services, Energy Users Association of Australia, Etiquette Catering, Little Crate and Westfield.

1. Logo/Brand Identity |
Brand Guidelines |
Design & Artwork |
Copywriting |
On-brand. On-time.
At a price you’ll love.
That’s Brand In Glove.

2. about
brand in
glove...
Brand In Glove is a sole trader brand
communications consultancy, created by Darren
Burgess, who has over 15 years’ experience in
marketing & brand communications.
Building upon his passion for clean, consistent
design and marketing communications, Darren is
offering a cost-effective design and artwork service
for corporate, medium and small businesses alike.
The essence of Brand In Glove lies in the
development of collaborative partnerships with its
clients. Priority #1 is to work - hand in glove - with
you and your brand to achieve your business
objectives.
From brief to concept to finished artwork, Brand In
Glove takes the stress out of delivering effective,
consistent brand communications - aligned with
your marketing strategy and tailored to your
audience.
CORE SERVICES
> Logo design and visual brand identity
> Brand refresh
> Brand guideline creation
> Original artwork/template creation within
guidelines
> Artwork generation from template or within
guidelines
> Reviewing of artwork to ensure guideline
compliance
GRAPHIC DESIGN SERVICES
> Print-ready artwork including (but not limited to):
– large and small format signage
– banners and posters
– magazine and press advertising
– newsletters, brochures and flyers
– stationery
– promotional products
> Digital artwork, including:
– promotional content for web or digital
screens
– re-size or re-format of imagery for web
– basic retouching
> Extend your brand identity consistently into your
everyday communications, at a fraction of the
cost of a full-service agency, with:
– Word templates for newsletters, letterheads,
certificates, reports, A3/A4 signage, labels
and more
– Powerpoint templates
don’t miss
my latest
SPECIAL
OFFER!
(see pg 10)

3. some
recent
work...
LOGO DESIGN & BRAND IDENTITY |
SYLVANVALE DISABILITY SERVICES (nee Foundation)
The Brief
Sylvanvale is a disability service provider which
enables people with an intellectual disability to
achieve their full potential. People are their focus.
As part of a broader strategic review, Sylvanvale
wanted to undertake a complete re-design of their
logo and their visual communications to better
present themselves as leaders in their field.
It was important, however, to ensure that they
acknowledged their past, while embracing their
future direction.
The Brand In Glove Response
> Maintained ‘community’ graphic with core
brand colour - blue - representing the past.
> New, secondary colour - orange - was
introduced to signify the future of the brand.
> Increased prominence of ‘Sylvanvale’ name and
contemporised typeface.
> Introduced a signature shape with colour
gradient applied to represent the opportunities
for advancement they provide to their disabled
clients, but also aligning their staff to the
aspirations for the brand.
Brand In Glove was engaged to present the new
style to all Head Office staff, engaging them on the
journey. We have since been working to execute the
style across new comms elements; see next page.
Brand guidelines are currently being developed.
Previous logo
With Compliments
Letterhead (print & Word template)
New logo
STATIONERY
Business Card
Email Signature
Service Recognition Certificate (Word template)
SylvanStar Certificate (Word template)
- Identity & certificate design

4. some
recent
work...
BRAND IDENTITY |
SYLVANVALE DISABILITY SERVICES
MARKETING COMMUNICATIONS
In-Home Respite - A3 poster/DL flyerTrade Expo Pull-up Banner
(850x2400mm)
6pp DL Fundraising Campaign flyer
Interactive PDF form
Celebration
Fundraising
Dinner - DL
invrtation
DL Invitations
Media Backdrops

5. more
recent
work...
BRAND REFRESH |
ENERGY USERS ASSOCIATION OF AUSTRALIA
(EUAA)
The Brief
Develop a consistent visual style, maintaining
their existing logo, that can be adopted across all
internally produced elements.
The Brand In Glove Response
A visually powerful masthead, with bold use of
typeface and brand colours, was developed to give
the EUAA clear ownership of each piece.
The masthead was also designed to complement the
‘flame’ graphic in their logo.
Elements
> Member Briefing (Word template)
> Press Release (Word template)
> Email Signature
> Email Banners
> Facebook/LinkedIn banners
> Training promotional flyer & registration form
> Membership flyer
> Event promotional flyer & registration form
> Reports
4pp Newsletter (Print & Interactive)
Member Briefing (Word template)
4pp Membership flyer
14pp Energy Policy Priorities Report
Email Signature
Template (with
click-through
promotional tile)

6. more
recent
work...
BRAND REFRESH |
ETIQUETTE CATERING
The Brief
Create an engaging, contemporary and consistent
visual style which utilises their existing logo.
The Brand In Glove Response
A simple, yet unique, pattern was developed which
utilises the colour palette from their logo into a
dynamic device which frames the content.
Elements
> Business Cards
> Email Signature
> Menu (Word template)
> Wedding Function Pack (Word template)
> Corporate Function Pack (Word template)
> Promotional Posters
Business Card
(double-sided)
A4 Menu Wedding Function Pack (Cover & Follow-On)
Promotional Posters

7. more
recent
work...
LOGO DESIGN & BRAND IDENTITY |
LITTLE CRATE
The Brief
Little Crate is an online monthly subscription
service where parents can receive a monthly ‘crate’
containing craft and educational activities for their
3-7 year old children.
A logo was required which reinforced the tagline
‘Bright Ideas for Little Kids’ and the Client was
particularly attached to the idea of a light bulb as
part of the design. The visual style should be bright
and engaging.
The Response
A gender-neutral colour palette was developed
for the logo and the visual style. The fonts were
selected for their sense of fun, yet functionality. The
tagline is brought to life in the logo in the way of a
thought bubble, attached to the brand name.
Elements
> Logo (Horizontal & Vertical)
> Instructions Booklet (2 designs)
> Facebook icon
> Activity Icons (5 versions)
Horizontal logo
Instructions Booklet templates (4pp, A4 folded to A5)
Vertical logo

8. TEMPLATE REDESIGN |
WESTFIELD HUMAN RESOURCES
The Brief
Refresh and update existing Word & Powerpoint
template designs in a visual style that could be
rolled out globally.
The Response
A professional, corporate approach was adopted,
using the most recent Westfield colour palette,
with a range of colour options created to provide
some differentiation between the programs, while
ensuring they visually belong to the one family of
communications.
Elements
Word & Powerpoint templates for:
> Manager’s Toolkit
> Westfield Way Behaviour Workbook
> Training Workbook - General
> Training Nameplates
Manager’s Toolkit (Word template)
Manager’s Toolkit (PPT template)
Training Workbook - General (Word template)
Training Workbook - General (PPT template)
more
recent
work...

9. 24PP BROCHURE DESIGN |
WESTFIELD TALENT TEAM
The Brief
Create a dynamic and professional booklet to
welcome new Westfield employees to the business,
providing a clear overview of the company, its
history, its structure and development opportunities.
The Response
A heavily image-driven approach was adopted to
give new staff strong visual cues about the business,
including some of the flagship shopping centres
within the portfolio.
past
work
i’m
proud
of...
A selection of double-page spreads
Front Cover

10. past
work
i’m
proud
of...
POSTER DESIGN |
WESTFIELD FOUNDATIONAL LEADERSHIP
PROGRAM
The Brief
There wasn’t one!
When I was a Westfield employee, I was able
to attend the 2½ day Westfield Foundational
Leadership Program. The program was designed
to enhance the leadership skills and emotional
intelligence of management staff across Australia.
The program had a profound effect on me and
was one of the catalysts for me in creating Brand In
Glove.
As there was a plethora of information covered
during the 2½ days, I wanted to ensure that the key
concepts and tools we’d learned were consolidated
into an A3 poster which could be hung up and
easily referred to during the normal day-to-day.
The organisers of the program were so impressed
with the poster that they now distribute this to the
attendees at the end of each course.

11. 32PP BROCHURE DESIGN |
WESTFIELD NATIONAL MARKETING
The Brief
As part of the Westfield Marketing University, the
General Manager Marketing wanted to create a
handout designed to inspire the 100+ attendees of
the conference.
The Response
All delegates were contacted to provide a brief
quote or statement about the person or thing that
inspires them the most in life.
A 32pp A5 landscape brochure was created in
which an image of each person/thing was sourced
and included with the quote or statement provided
by the delegate.
The General Manager Marketing was so impressed
with the result that he cheerfully quipped that we
both had a career ahead of us at Hallmark.
past
work
i’m
proud
of...

12. CONTACT ME |
DARREN BURGESS
Brand Communications Specialist
BRAND IN GLOVE
T 02 9557 6873
M 0417 487 083
E dburgess.brandinglove@gmail.com
Mailing Address:
30/194-218 Lawrence Street
Alexandria NSW 2015
On-brand. On-time.
At a price you’ll love.
That’s Brand In Glove.
need
a hand
with
your
brand?
refer-a-friend
special offer
YOU’LL RECEIVE 20% OFF
YOUR NEXT PROJECT
when you refer a new contact
who commissions work over
$500 with Brand In Glove.