Style Guide

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Style Guide

  1. 1. 1. SECTION NAME Marshall White Real Estate Brand Style GuideJanuary 2011 Internal Use Only
  2. 2. What we do, the brand becomes. Every time we come in contact with the world, we create an impression of Marshall White.2
  3. 3. CONTENTSIntroductIon 5corporate Logos 6Marshall White Logos 6Marshall White Group Logos 9corporate coLours 12corporate typeface 13corporate statIonary 15corporate sIgnBoards 30corporate Brochures 44In-House Productions 54advertIsIng Layouts 64MarshaLL WhIte WeBsIte 70the age doMaIn Layouts 72Module Template Size Guide 72Module Banners and Icons 81Marshall White Projects 82Block Layouts 84Header and Footer 96Line Advertisements 98the WeekLy revIeW Layouts 99Module Banners and Icons 104MIsceLLaneous advertIsIng 106Chinese Age 106PRW 108Australian Financial Review 110The Australian 112conjunctIonaL agents 114approvaL process 125suppLIers 125contacts 126 3
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  5. 5. INTROduCTIONA brand is the perception people have of us influenced by what we This style guide is designed to be an ongoing guide for thesay and how we say it, what we do and how we do it, broken down implementation and use of the Marshall White brand. The guide isinto all business activities to support what we stand for. for all staff members to understand that brand does not just mean the Marshall White logo. All the finer points of the brand must beDeveloping a brand identity goes beyond a name, a logo, a design. consistent to have the power intended.A brand identity is at the heart of a sound business strategy. Strategicbrand management assists the business to improve profitability, retain Colours must be consistent, typefaces exact, proportions ofcustomers, attain growth and dominate the market. Building a brand elements correct.identity is building a vision for the business. Remember, ‘Near enough is NOT good enough’.A strong brand is: This style guide will:• Relevant to customers • Help Marshall White communicate its messages more effectively• Aligned to business direction and appropriately; and• Differentiated from competitors • Promote a strong perception of value, quality and reliability in the customer’s mind, which will in turn build loyalty and greater• Sustainable over time understanding about Marshall White.• Easy to understand It is not possible to include all applications in this guide; however• Embraced by the business we have attempted to cover the most general uses for day-to-dayThe way Marshall White presents itself while delivering services is operations. There will be times when you require designs outside ofsecond in importance only to the quality of those undertakings. those included in the guide. In these instances, please contact theA strong corporate brand helps to ensure Marshall White presents Marketing and Advertising Department for further direction.itself in a clear, consistent, positive and professional manner to the It is a requirement that any use of the corporate identity which fallscommunity it serves. outside these guidelines must be approved by the Marketing andAdvertising and other communication materials are some of the Advertising Department.main tools used by Marshall White to communicate with customers, All information contained in this manual is correct at the time of printing.and one of the most effective ways Marshall White can establish Printed January 2011.and maintain a strong and positive brand. 5
  6. 6. CORpORATE LOGOSthe Marshall White corporate LogoThe Marshall White logo is made up of two elements: On all corporate logos, the proportions of the castle, the words and 1. The Castle Device, and letter spacing are not to be distorted. 2. The Marshall White Logotype. These logos are saved at O:0. Company Logos in JPEG format.To achieve and maximise consistency, the elements that make up the JPEG format can be used in Microsoft Office programs and will notlogo must never be redrawn nor their relationship changed. In other alter the file.words, do not change the Logo. Always use electronic filessupplied and scale the artwork photographically or digitally from Please contact the Marketing Department if you require aan approved supplier or the Marketing Department. different format. 1. The Castle Device 2. The Marshall White Logotypepositive and reversed LogosThe Marshall White logo exists in both positive and reversed options, The reversed version on a Marshall White Blue background shouldas seen below. be used wherever possible.The positive version may be used on white, where large areas of blueare not possible, for example on stationery items. The Marshall White Corporate Logo – Positive version The Marshall White Corporate Logo – Reversed version6
  7. 7. CORpORATE LOGOSthe castle deviceThe castle can be reproduced as a separate element or as adesign device on various collateral at the discretion of theMarketing Department.Minimum sizeThe Marshall White Corporate Logo minimum size is 35mm, 35mmincluding the castle and logotype, see below. Never reproducethe logo smaller than this. 35mmclear space and BackgroundThe Marshall White Corporate Logo must always be shown clear The Marshall White Corporate Logo must always appear on a clearfrom other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversedThe minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.background, the blue must extend at least as far a “x”, as shown below. x ie. X = Castle Height x x x x x x ie. X = Castle Height x x 7
  8. 8. CORpORATE LOGOSLogo one-colour (mono) variationsThe Marshall White Corporate Logo can also be displayed in the For the correct colour specifications, refer to the Corporatefollowing colours. These colours are to be used only when the Colours section.previous forms of corporate logos cannot be utilised. For example, The Mono Black and White logos are only to be used when onlyif a logo is positioned on a coloured background, it should be black ink is being used for internal use. For example, facsimilepresented reversed out (as per examples below). documents, internal printing.Special exceptions to this rule will be evaluated by the Marketing The Mono Marshall White Blue logos are only to be used whenDepartment on a case-by-case basis. Please submit your request in only white or one colour ink can be used. For example, embroiderywriting (with an example) by emailing: or on merchandise.kelly.shaw@marshallwhite.com.auAgain, it is recommended that the logos shown on the previouspages are used first and that the logos on this page are only usedas a last resort. The Marshall White Logo – Mono B&W positve The Marshall White Logo – Mono B&W reversed The Marshall White Logo – Mono Marshall White Blue positve The Marshall White Logo – Mono Marshall White Blue reversed8
  9. 9. MARSHALL WHITE GROup LOGOSThe Marshall White Group logo is to be used on internal documents only. This logo is for documents and presentations which willbe presented to Marshall White, TWODAY and Collins Simms.positive and reversed LogosThe Marshall White Group logo exists in both positive and reversed the reversed version on a Marshall White Blue backgroundoptions, as seen below. should be used wherever possible.The positive version may be used on white, where large areas of blueare not possible, for example on stationery items. g r o u p g r o u p The Marshall White Group Corporate Logo – Positive version g r o u p g r o u p The Marshall White Group Corporate Logo – Reversed version 9
  10. 10. MARSHALL WHITE GROup LOGOS g r o u pMinimum size g r o u pThe Marshall White Group Logo minimum size is 35mm, including g r o u p g r o u pthe castle and logotype, see below. Never reproduce the logo g r o u psmaller than this. 35mm g r o u p g r o u p g r o u p g r o u p g r o u p g r o u p 35mm g r o u pclear space and BackgroundThe Marshall White Group Logo must always be shown clear The Marshall White Group Logo must always appear on a clearfrom other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversedThe minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.background, the blue must extend at least as far a “x”, as shown below. x g r o u p ie. X = Castle Height x x x x g r o u p x x ie. X = Castle Height x x10
  11. 11. MARSHALL WHITE GROup LOGOSLogo one-colour (mono) variationsThe Marshall White Group Logo can also be displayed in the For the correct colour specifications, refer to the Corporatefollowing colours. These colours are to be used only when the Colours section.previous forms of corporate logos cannot be utilised. For example, The Mono Black and White logos are only to be used when onlyif a logo is positioned on a coloured background, it should be black ink is being used for internal use. For example, facsimilepresented reversed out (as per examples below). documents, internal printing.Special exceptions to this rule will be evaluated by the Marketing The Mono Marshall White Blue logos are only to be used whenDepartment on a case-by-case basis. Please submit your request in only white or one colour ink can be used. For example, embroiderywriting (with an example) by emailing: or on merchandise.kelly.shaw@marshallwhite.com.auAgain, it is recommended that the logos shown on the previouspages are used first and that the logos on this page are only usedas a last resort. g r o u p The Marshall White Group Logo – Mono B&W positve g r o u p The Marshall White Group Logo – Mono B&W reversed g r o u p The Marshall White Group Logo – Mono Marshall White Blue positve g r o u p The Marshall White Group Logo – Mono Marshall White Blue reversed 11
  12. 12. CORpORATE COLOuRSprinted Items CMYK are values to match Marshall White PMS colours (C=Cyan, M= Magenta, Y=Yellow and K=Black). These values are for designThe Marshall White Corporate Identity consists of two colours: programs such as Adobe InDesign.Marshall White Blue and Marshall White Gold. It is importantthey are reproduced consistently in all circumstances by following Some newspapers only allow for a three-colour process in theirthese guidelines. Classified section. In this case, use the following breakdown to create a close match to Marshall White Blue: C = 100, M = 76, Y = 0, K = 65.pMs colours RGB (R=Red, G=Green, B=Blue) are values for computer monitorMarshall White Blue is a personalised colour, based on colourings and Microsoft Office programs. Colour may differPMS 289C. When printed as a spot colour it is created by depending on computer screen and printer resolution.combining 1kg PMS 289C with 50g of Black. secondary colourMarshall White Gold is PMS 873C. A secondary colour is used in Marshall White branding in various mediums to highlight information. This colour is used in the media as a navigation bar to indicate the address and icons. This is also used on the website to introduce new sections. This colour is 65% of the Marshall White PMS Blue. C 65MarshaLL WhIte BLue pMs 873c M 49 Y 7colour Breakdowns: K 42MarshaLL WhIte BLue goLd R 74C 100 G 77 C 0M 76 B 112 M 30Y 10 Y 68 Hex 4A4D70K 65 K 20 Logo colourR 0 R 191 Wherever possible, these two colours should be printed. When onlyG 34 G 142 one colour is available for printed items, Marshall White Blue is theB 68 B 71 preferred colour on a white background. When Marshall White BlueHex 002244 Hex B58E47 PMS and Gold PMS 873C are available, the dynamics of the corporate logos are to be printed as follows:When PMS printing is not available use the colour breakdownsabove. Note: The Marshall White Blue is matched to PMS 289Cwhen personalised colour is not available. The Background – Marshall White Blue PMS The Castle – Gold PMS 873C MARSHALL – White WHITE – Gold PMS 873C12
  13. 13. CORpORATE TypEfACEThe sans serif typeface family ‘Agfa Rotis’ has been chosen for useas Marshall White’s corporate type style. All body copy is set in heLpfuL tIp: The Agfa Rotis typeface can be downloaded fromAgfa Rotis with the use of Bold and Italic Bold for emphasis. Avoid O:0. Company GeneralMW Font. Copy the files and paste undertypesetting any long copy in all capitals as it is harder to read. C:WINDOWSFonts on your computer.Agfa Rotis font must always be used in logos, headers and footersin advertising (newspaper, magazine, etc.), brochures, signboardsand marketing collateral. With a wide range of weights and clean,modern design, the font is versatile enough to be used anywhere.When Agfa Rotis is unavailable, substitute with Arial. It is not arequirement that Agfa Rotis font be used to type email or emaildocumentation, on websites for property descriptions or in physicaldocuments for clients. In these cases use Arial.agfa rotIs arIaLABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs ItaLIc arIaL ItaLIcABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs BoLd arIaL BoLdaBcdefghIjkLMnopQrstuvWXyZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs eX BoLdABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs eX BoLd ItaLIcsABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 13
  14. 14. CORpORATE TypEfACEheadings Bullet pointsThe identity fonts for headings for Marshall White are: Bullet points are to be displayed as:agfa rota sans serif Bold • Bullet point 1Arial Bold • Bullet point 2Headings must be a minimum font size of 16 points, title case and • Bullet point 3left aligned, except in DL brochures in which headings must be a o Sub-bullet point 1minimum of 14pts; larger if possible. o Sub-bullet point 2Body text o Sub-bullet point 3The identity fonts for body text for Marshall White are:Agfa Rota Sans Serif Regular numbered pointsArial Regular Numbered points are to be displayed as:Body text must be a minimum font size of 11 points except in DL 1. Numbered point 1brochures, in which body text must be a minimum of 10 points;larger if possible. Body text must be left justified, right ragged. 2. Numbered point 2To emphasise a word or sentence, text should only ever be bolded. 3. Numbered point 3 i) Sub-point 1sub-headings ii) Sub-point 2The identity fonts for headings for Marshall White are: iii) Sub-point 3agfa rota sans serif BoldArial BoldSub-headings must be a minimum font size of 14 points, title caseand left aligned, except in DL brochures in which headings must bea minimum of 12 points; larger if possible.paragraph spacingParagraph spacing is to be set to:Before 2ptLine Spacing singlethis Is a headline.It’s set in Agfa Rota Sans Serif bold 16pt.this Is a sub-heading.It’s set in Agfa Rota Sans Serif bold 14pt.And this is body type set in Agfa Rota Sans Serif Regular 11pt.Most text will be typeset this way.14
  15. 15. CORpORATE STATIONERyStationery offers a personalised opportunity to create the right impression during first contact with our customers.Letterhead a grade; (generic artwork for all offices) Logo at 82mm wide Level 1, 1111 High Street Agfa Rotis 7pt Armadale 3143 Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897 PMS 873C 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White BlueSize: A4 297 x 210mmPrinted: S/Sided x2 PMS (Marshall White Blue & 873)Stock: 105gsm Knight Smooth WhiteScale: Letterhead at 65% of actual size 15
  16. 16. CORpORATE STATIONERy The follower is to be used when letters go over one page. a4 follower Logo at 82mm wide Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property ManagersMarshall White Blue Agfa Rotis 10pt Armadale | Hawthorn | Albert parkMarshall White Blue Size: A4 297 x 210mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) Stock: 105gsm Knight Smooth White Scale: Follower at 65% of actual size 16
  17. 17. CORpORATE STATIONERy Letterhead (B Grade) is to be used for all mass mailouts. There is no follower. Letterhead B grade; (generic artwork for all offices) Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue Size: A4 297 x 210mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: 90gsm Knight Smooth White Scale: Letterhead at 65% of actual size 17
  18. 18. CORpORATE STATIONERyBusiness cardsBelow are the designs for business cards. No post nominal’s, business affiliations or memberships are to be printed onMarshall White business cards. Logo 60mm wide Licensed Estate Agents | Auctioneers | Property Managers Agfa Rotis 7pt Agfa Rotis Bold 11pt PMS 873C PMS 873C first Last position Agfa Rotis Serif Bold 8pt PMS 873C Level 1, 1111 High Street, Armadale 3143 Mobile 0000 000 000 | Direct 0000 0000 | Sales 9822 9999 | Fax 0000 0000 Agfa Rotis 7pt Email name.name@marshallwhite.com.au Marshall White Blue Armadale | Hawthorn | Albert Park Agfa Rotis 8pt Agfa Rotis 8pt www.marshallwhite.com.au PMS 873C PMS 873C Business card overprints; Size: 90 x 55mm Printed: S/Sided onto Existing Shells x2 PMS (289 & 873) onto Fronts Stock: 360gsm Sovereign Hi Bulk Artboard Scale: Business Card at 100% of actual size PMS 873C White Logo 63mm wide Marshall White Blue Business card shells; Size: 90 x 55mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) onto Backs Stock: 360gsm Sovereign Hi Bulk Artboard, Matt Laminate S/Sided (Backs) Scale: Business Card at 100% of actual size18
  19. 19. CORpORATE STATIONERyenvelopesBelow are the designs for envelopes. Each office has their own envelope design with a personalised return address.Hawthorn office envelopes includes postage paid. dL plain face envelopes; Logo 61mm wide Size: 110 x 220mm PO Box 8082 Armadale 3143 Marshall White Blue Printed: S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Laser Envelopes Scale: DL envelope at 50% of actual size Agfa Rotis 8pt Marshall White Blue dL Window face envelopes; Size: 110 x 220mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: Window Face Self Seal Secretive Envelopes Scale: DL envelope at 50% of actual size Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Agfa Rotis 8pt Marshall White BlueB4 envelopes;Size: 250 x 353mmPrinted: S/Sided x1 PMS (Marshall White Blue)Stock: Plain Face Self Seal EnvelopesScale: B4 envelope at 50% of actual size 19
  20. 20. CORpORATE STATIONERy Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Agfa Rotis 8pt Marshall White Blue c3 envelopes; Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Size: 324 x 458mm Printed S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Envelopes Agfa Rotis 8pt Scale: C3 envelope at 35% of actual size Marshall White Blue c4 envelopes; Size: 229 x 324mm Printed S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Envelopes Scale: C4 envelope at 35% of actual size20
  21. 21. CORpORATE STATIONERy ‘With compliments’ slip; (generic artwork for all offices) Below is an example of a ‘With Compliments’ slip. Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Size: DL 210 x 100mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) Stock: 105gsm Knight Smooth White Scale: ‘With Compliments’ Slip at 68% of actual size 21
  22. 22. CORpORATE STATIONERy statements Below is an example of Statement paper. Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue Size: A4 297 x 210mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: 90gsm Knight Smooth White Scale: Statement at 65% of actual size 22
  23. 23. CORpORATE STATIONERygift card and gift card envelopeBelow is an example of a gift card and envelope. Back of Gift Card Licensed Estate Agents | Property Managers | Auctioneers Level 1, 1111 High Street 266 Auburn Road Level 1, 119 Bridport Street property Management 9822 8711 Armadale 3143 Hawthorn 3122 Albert park 3206 facsimile 9824 7788 Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.au Page 1 1:34 PM 16/4/07 marshall white tent card.qx Logo at 89mm wide Agfa Rotis 10pt PMS 873C & white Marshall White BlueSize: 100 x 146mm (folded)Printed: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, S/Sided Matt LaminatedScale: Gift card at 65% of actual size Logo at 61mm wide Agfa Rotis 8pt PO Box 8082 Armadale 3143 Postage Paid box: Marshall White Blue 21mm(w) x 26mm(h) Agfa Rotis 10pt, Uppercase Marshall White BlueSize: 114 x 162mmPrinted: S/Sided x1 PMS (Marshall White Blue)Stock: Plain Face Self Seal EnvelopesScale: Statement at 65% of actual size 23
  24. 24. CORpORATE STATIONERya4 submission cover and tabsBelow is an example of an A4 Submission Folder and Tabs. Logo 89mm wide Marshall White Blue Marshall White Blue Licensed Estate Agents | Property Managers | Auctioneers Agfa Rotis 10pt Agfa Rotis 9pt Level 1, 1111 High Street Armadale 3143 266 Auburn Road Hawthorn 3122 Level 1, 119 Bridport Street Albert park 3206 property Management 9822 8711 facsimile 9824 7788 PMS 873C Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.auSize: A4 297 x 210mm Size: A4 297 x 210mmPrinted: 2 sided; x2 PMS (Marshall White Blue & 873) Printed: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size Scale: Submission Cover at 30% of actual size proposals to potential vendors A4 Submissions are prepared by the Agent Admin Teams for proposals to potential vendors. Content pages can be found at: O:1.Sales Standard Templates1.PrelistingSubmissionA4 Submission About Us Agfa Rotis 10.5pt PMS 873CSize: A4 297 x 210mmPrinted: 2 sided; x1 PMS (873C)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size24
  25. 25. CORpORATE STATIONERya3 premium submission coverBelow is an example of an A3 Premium Submission Cover. Castle 40mm wide Marshall White Blue Marshall White Blue Logo 120mm wide Licensed Estate Agents | Property Managers | Auctioneers Agfa Rotis 12pt, PMS 873C Agfa Rotis 9pt Level 1, 1111 High Street Armadale 3143 Sales 9822 9999 266 Auburn Road Hawthorn 3122 Sales 9822 9999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.auproposals to potential vendorsTemplates have been developed for residential and development Premium submissions take two days to compile. Premium submissionproperties. Premium submissions are prepared for potential vendors. request forms and templates are saved at:Submissions for properties valued at under $4million are prepared by O:1. Sales Standard Templates1.PrelistingSubmissionAgent Admin Teams and printed and bound internally. Submissions A3 Premium Submission.for properties valued at $4million and over are prepared by theMarketing Co-Ordinator and printed professionally.Size: A3 420 x 297mmPrinted: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size 25
  26. 26. CORpORATE STATIONERyfacsimileBelow is an example of a facsimile. This template can be found at O:0. Company Standard Templates. Logo 82mm wide Facsimile Date: Page: X of Y To: Fax: From : Tel: Fax: Subject: >> Yours faithfully Marshall White <<Staff Name>> <<Title>> Mobile: <<MOBILE>> Office: <<DIRECT LINE>> Email: <<EMAIL ADDRESS>> If you do not receive all pages, please telephone immediately. This facsimile message contains information that is confidential to the intended recipient. It may also contain information that is subject to legal privilege. If you are not the intended receiver, you must not peruse, use, pass on or copy this message. Please notify the sender immediately by facsimile, telephone or e-mail and destroy or return the original message to us by mail. Thank you. Marshall White & Co Pty Ltd as Licensee for Marshall White Holdings Pty Ltd ABN 36 186 546 961 OPT-STD-16:Users:user:Library:Mail Downloads:Fax Header-3.doc Update January 2011Facsimile at 65% of actual size.26
  27. 27. CORpORATE STATIONERyMemoBelow is an example of a memo. This template can be found at O:0. Company Standard Templates. Logo 82mm wide Internal Memo Date: Page: X of Y To: From: Subject: >>Memo at 65% of actual size. 27
  28. 28. CORpORATE STATIONERyemail signatureBelow is an example of a email signature. This template can be found at O:0. Company Standard Forms, ChecklistsEmail sign offs. Arial 11pt Yours faithfully, Arial Bold 11pt First Last Arial 11pt Position Mobile + 61 xxx xxx xxx | Direct + 61 3 xxxx xxxx Arial 11pt Facsimile + 61 3 xxxx xxxx Link to website www.marshallwhite.com.au Arial 11pt 1111 High Street, Armadale | PO Box 8082 Armadale Victoria 3143 Armadale | Hawthorn | Albert Park Logo 95mm wide Licensed Estate Agents Auctioneers Property Managers Logos link to websiteEmail signaure at 75% of actual size.28
  29. 29. CORpORATE STATIONERypowerpoint templateBelow is an example of the PowerPoint template. This template can be found at O:0. Company Standard Templates. Logo 192mm wideheader page heading Agfa Rotis 40pt White R-0 G-34 B-68 Logo 192mm widefollower page sub header Agfa Rotis 40pt R-191 G-142 B-71 um dunt wisci tio dolutpatum dolore dunt veliquat, corpero dip eum quat. ute modo consectet num nosto conse molesenis nos aciliquat utpatie exerci tem et, susto eriusci tat voloreet nim nos exero consecte magnis. • Um dunt wisci tio dolutpatum dolore dunt veliquat. Agfa Rotis 30pt R-0 G-34 B-68 • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat.PowerPoint at 40% of actual size. 29
  30. 30. CORpORATE SIGNBOARdSThe board sizes are determined by width x height. This is an industry stardard.4x6 Boards [File size 322.5mm x 450mm] [File size 322.5mm x 450mm] [8] [8] [2] Auction Saturday 19 November 10:30am [1] [3] Heading 1 [4] Ullaorem dignissis nis exerci essectem qui blaore corperc iliquat lumsandit la alis am duisit, quisi. Em eu facip enis aut acipis nulla faci blam quis nullute tion hent nos nullummodo odoloreagnit nonse vendre minciduisl doluptat wis ades esto odolorpero odip endionse con ut wismodo lortin [Photo 260mm x 188mm] voloreet non ex eliquissi ting et lutate tismod exer sustion ute ting ea facillaor sim del ut lum eugue [2] Auction Saturday 19 November 10:30am minim vel dui blaore tat. [3] Heading Na faccummy nit vulputatie magna consed dolorper Equisim verit aciliquam, sed duis aciliqu ametue tat. Con hent [4] vulla faccum il eugue ting eu faccum augiati onsectem quiscin susto con vel etue magniam dolore do commy nonsed acilit nonsecte volortiscip ex exero od etuerci etum digna facipisis et, vulput wissisim auguero ent nullaore dolenim nostrud min euisl ut in ea at. Ugait autem veliquip exero core tie vullutatisi nonsectem veleniamet. tem alit venibh enisi bla feuisl dolor autem dit utat. Eriurer in verit ea autet deliqui bla am, quiscidunt prat ad er si. [7] propertywebsite.com.au [7] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234 [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale 9822 9999 [10] 9822 9999 [10] [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.auPoints 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 260mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: One photo. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white ( A font, left aligned, 43pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 43pt for image board and 52pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 34pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be ( A listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt. • 6) ffice: List agents office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, ( O white font, left aligned, 26pt. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for image board and ( P 34pt for text board.30
  31. 31. CORpORATE SIGNBOARdS4x8 BoardsBelow is an example of the 4x8 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 322.5mm x 600mm] [File size 322.5mm x 600mm] [8] [8] [2] Auction Saturday 19 November 10:30am 1 [1] [3] Heading Volut veliquisi blan hent lorem numsandignis nonsequisl er si tem quis duisis dolore magna commy nim acin veliquam dolenis aliquatum [Photo 260mm x 173mm] dolesenim iusto consenim enismol orpmmy nos accum erosto dip ero consecte eugue dipsumsan exer aut augiat, vel do dio do commy nosto consequi eugiamcon utpat. Xerit praesting ex elit, qui tatie mincip euis acil delis alis nulluptat 2 incipit ip eu feugiamet praessectem nit [4] adiamconse iusto consenim. Corper ad minim dolobore modignibh el irit dolessecte facin ulputat diat, quat pratum nos [Photo 260mm x 173mm] dolum irit nostie do doloborper senim zzrillaor susting euis el ulputpat wis alit volobor eetuerit Auction Saturday 19 November 10:30am atum zzrit lortionsed ming. [2] Heading propertywebsite.com.au [7] [3] Duis acillam nulputpat nulla faccum dip estis diam eugue modolobore vullum ilit dolutpatem nostrud ming er alis et ulla consequat ut alit diam, quat. Duipisit in euis nos nonsequis adiat [4] lamet in henim zzrilla facincilis adit nulpute consed tat aliquis [5] Contact Rae Tomlinson 0418 336 234 propertywebsite.com.au [7] Heather Elder 0413 273 079 [5] Contact Rae Tomlinson 0418 336 234 [6] Office 1111 High Street, Armadale Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale 9822 9999 [10] 9822 9999 [10] [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.auPoints 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 260mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Two photos. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, ( A left aligned, 43pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 40pt for image board and 64pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 38pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be ( A listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt for the image board and 42pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned, ( O 26pt for the image board and 42pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for ( P image board and 38pt for text board. 31
  32. 32. CORpORATE SIGNBOARdS6x8 BoardsBelow is an example of the 6x8 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 492.5mm x 600.064mm] [File size 492.5mm x 600.064mm] [8] [8] [2] Auction Saturday 19 November 10:30am[1] [3] Heading 1 Dipit illamcor secte facilit ea feu faciduip estis num alit praessenibh eumsand ipsustis eum num velenis [4] zzriliquis nis et velis exeriustin vercidunt loborpe rilit, quissisim er sequat. Na con henibh er sum zzril [Photo 1 – 426mm x 267mm] [Photo 2 & 3 –151mm x 103mm] do del ip et autatis diam volenis elesent ulla core eummod tat. Alit ut wisi blamcorem etuero endre[2] Auction Saturday 19 November 10:30am[3][4] Heading Odo dolor ad dolobore consed miniamc onsequate ex el do conulla ad mincidunt velisi ea facidunt utet, consequ iscinci blaorero consequi te feu feu feum et er ilit mod am doloborem veliquat vel ulla con ut illa conse minisis 2 [7] velisi eugait prat. Ut dolobore min et ut ip ent velit aliquis sequametum velis et et irit ametum enim. propertywebsite.com.au nonsequisit iurem amet ut accum dolore. 3[7] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234[5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale[6] Office 1111 High Street, Armadale[9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 425mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 38pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 38pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, l ( A left aligned, 45pt for the image board and 73pt for the text board. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold, left aligned, 50pt for image board and 83pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx. ( B must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 31pt for image board and 57pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 35pt for the image board and 43pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, ( O left aligned, 35pt for the image board and 43pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 31pt for image board and ( P 57pt for text board.32
  33. 33. CORpORATE SIGNBOARdS 8x10 Boards Below is an example of the 8x10 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 642.5mm x 450mm] [File size 642.5mm x 450mm] [8] [8] [2] Auction Saturday 19 November 10:30am [3] Heading 1 [1] Erilla feummolore magna consecte magna feuis augait, sequis niat. Dui eros eugiam ero duismodolore magniam commoluptat. Duisis nulput utem iusci tionullum accum incilismod [Photo 1 – 567mm x 351mm] [Photo 2 & 3 –187mm x 128mm] [4] eugiam, quisit num dio et aut lan elit lam veliscil eu faccum vullan ercinis cipisit iriure 2 [2] Auction Saturday 19 November 10:30am eu faccum quisisi sismolo borper in et ad min [3] Heading Igna feumsan volenibh ea feugiamcore volortis nissenim iusci, esecte conulpute dionsequatum qui ea consed [4] quat. Ut autpatie molore modolor sis do odolorem zzriustie del ullaorem venit ero odolortie tations equam, commodit et essisi magnis niscipsumsan velit amcommy num blaorperos at. Volore magniamet, vullut augait ulputetum zzrit aliquipsusto cor sectetue facing ea faccum non ulput wisl diam, nonullam, sequis am, sum dolor se conse. 3 non piscil inisim nos nulputa tumsand rerostrud dolor si tinis.[10] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234 [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale propertywebsite.com.au [7] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 567mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt. Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, ( A left aligned, 58pt for the image board and 83pt for the text board. • 3) eading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 72pt for the image board and 121pt for the text board. ( H • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx. ( B must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 37pt for the image board and 87pt for the text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 42pt for the image board and 56pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned, ( O 42pt for the image board and 56pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold, white font, 42pt under the body copy for the image board, and 56pt ( P right aligned for text board. 33
  34. 34. CORpORATE SIGNBOARdS8x12 BoardsBelow is an example of the 8x12 signboard. Artwork files are at 25% of actual print size and are in CMYK. [File size 642.5mm x 1075mm] [8] [1] 1 [Photo 1 – 580mm x 405mm] [Photo 2 & 3 –187mm x 140mm] Auction Saturday 19 November 10:30am 2 [2] [3] Heading Giam velenit lan eu facip ex eu facipsustie minim exerostie magnisit adit iustie con hendipis [4] dolenim elestio nummolum eniam, suscip essi. 3 Olorer il ullummy nim quis alismodit ad min velesequat dunt alis er si. Dunt dolorem des molore min velit wisi. Onse dipit nos aug vel dio dolore dolestin. [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale propertywebsite.com.au [7] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 578mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt. Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white ( A font, left aligned, 62pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 75pt. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 50pt. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 43pt. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, ( O left aligned, 43pt for the image board and 42pt for the text board. • 7) Property Website: Always set in Agfa Rotis Extra Bold right aligned to office details, white font, 50pt. (34
  35. 35. 4x6 stockboardsBelow is an example of the 4x6 Stockboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 300mm x 450mm] [File size 300mm x 450mm] [3] [3] For Sale For Lease For further information regarding For further information regarding this property please contact this property please contact [1] Rae Tomlinson 0418 336 234 [1] Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [4] or visit marshallwhite.com.au [4] or visit marshallwhite.com.au [5] 9822 9999 [5] 9822 9999 [2] Armadale | Hawthorn | Albert Park [2] Armadale | Hawthorn | Albert ParkPoints 3-5 form the Corporate ID requirements for photo signboards and must be strictly followed. • (3) Company Logo: Centered at 567mm. • 4) Web Address: Always set in Agfa Rotis, white font, left aligned, 32pt. ( • (5) Sales Number: Always set in Agfa Rotis, gold font, left aligned, 86pt.Points 1-2 content is at the agents discretion within the following guidelines: •( A 1) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be listed in addition to the listing agents however only two names can be listed. Always set in Agfa Rotis, white font, left aligned, 32pt. •( 2) Office: Always set in Agfa Rotis, white font, left aligned, 32pt. 35

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