branding the nation the historical context

1) The document discusses the historical context of branding nations, noting that almost every nation has reinvented itself as regimes and circumstances have changed. 2) It uses France as a detailed example of how a nation has been rebranded multiple times, with different political and cultural incarnations over the centuries, from the Kingdom under Louis XIV to the various republics and empires that followed. 3) Despite claims that a nation cannot be rebranded, the document argues that France in particular has shaped and reshaped its identity through revolutionary changes in government and ideology.