Branding session
•Download as PPTX, PDF•
0 likes•141 views
The document discusses the key components of a brand including identity, image, and attributes. It emphasizes that a brand is defined by the experience provided to stakeholders and is manifested through an organization's story, essence, differentiator, values, and benefits. It also stresses that all employees are accountable for upholding and representing the brand through their actions and interactions with stakeholders.
Report
Share
Report
Share
Recommended
UDIJAM | GROUP 2 - Hikin´ Up
This document summarizes the proceedings of a group brainstorming and design thinking session. The group defined their target user as a "Hiker" persona seeking to achieve goals and overcome doubts. They ideated a consumer journey app to help users track progress towards goals over time through categories, charts, tips and reminders. Finally, they outlined a business model and prototype elements like the app logo, name and icon. The session concluded with next steps to provide more details on the project plan.
Benefits of Travelling Alone By Tony Daniloo
Tony Daniloo is an expert traveler and writer, he loves to do solo travel for his personal growth and change. Tony Daniloo knows the value of solo travelling,
Public Service, Inclusion Investor Deck
This game is designed to open dialogue about personal topics and develop empathy and support among peers. As players progress, they begin to openly support each other. Upon completing the game, players have gained an understanding of how to connect with peers and begin social change. The game aims to be distributed through colleges, youth groups, schools, and retailers to encourage understanding, laughter and kindness.
Future of Advertising, Brand Basics | Class 3
This document provides an overview of key concepts in branding, including definitions of a brand, brand architecture, positioning, identity, personality, value, and mission, vision, and purpose. It discusses brands like Procter & Gamble, Skinnygirl Cocktails, Nike, McDonald's, and Patagonia as examples. The class focuses on brand basics and has an assignment for students to work in groups to develop concepts for an advertising campaign brief based on examples from an advertising competition. It emphasizes developing a common vocabulary for new media and advertising.
Wvstand brand
The document provides guidelines for World Vision's new corporate identity system. It introduces the key elements of the new logo, which retains symbols of the cross and world reflected in a star on the horizon. The bright orange color signifies hope. The logotype reflects the global partnership in English. The typeface is distinctive, open and inviting. Limited use of photo "cutouts" helps focus on children as agents of change. The document provides details on proper usage of the logo, including the correct versions to use in different applications and placement recommendations. It establishes orange as the primary color and discusses using it with white space and black typography.
BRAND GUIDES
The new World Vision identity system features a logo with four key elements: the cross/star symbol representing Christianity, the horizon symbolizing hope and optimism, the logotype showing the global perspective, and an English typeface providing a distinctive yet inviting look. The system is meant to communicate World Vision's reputation, values, and distinction as Christians to audiences around the world in a consistent manner through increased name and logo recognition.
Sonia Manchanda | Founder Partner | Spread Education And Consulting Pvt. Ltd.
This document discusses the concept of a "Live Brand" and branding strategies. It defines a brand as a manifestation of aspirations that dynamically shapes perception through the exchange between the brand and believer. It also discusses designing brand experiences through every touchpoint and interaction to have a unique feeling. Iconic brands are driven by purpose and find new ways to make connections, create stories, and be experiential and alive by constantly evolving and being authentic and memorable.
Most trusted brand 2010 lecture.docx
This document discusses how brands can build deep emotional connections with consumers in a changing marketplace. It argues that to gain consumer loyalty, brands must understand what consumers care about and focus on building trust, respect, and love through meaningful experiences. The concept of "Lovemarks" is introduced as brands that inspire passionate loyalty through mystery, sensuality and intimacy. Ten conditions are outlined for becoming a Lovemark, including understanding consumer needs, having a strong emotional connection, local relevance, and designing total experiences at every touchpoint.
Recommended
UDIJAM | GROUP 2 - Hikin´ Up
This document summarizes the proceedings of a group brainstorming and design thinking session. The group defined their target user as a "Hiker" persona seeking to achieve goals and overcome doubts. They ideated a consumer journey app to help users track progress towards goals over time through categories, charts, tips and reminders. Finally, they outlined a business model and prototype elements like the app logo, name and icon. The session concluded with next steps to provide more details on the project plan.
Benefits of Travelling Alone By Tony Daniloo
Tony Daniloo is an expert traveler and writer, he loves to do solo travel for his personal growth and change. Tony Daniloo knows the value of solo travelling,
Public Service, Inclusion Investor Deck
This game is designed to open dialogue about personal topics and develop empathy and support among peers. As players progress, they begin to openly support each other. Upon completing the game, players have gained an understanding of how to connect with peers and begin social change. The game aims to be distributed through colleges, youth groups, schools, and retailers to encourage understanding, laughter and kindness.
Future of Advertising, Brand Basics | Class 3
This document provides an overview of key concepts in branding, including definitions of a brand, brand architecture, positioning, identity, personality, value, and mission, vision, and purpose. It discusses brands like Procter & Gamble, Skinnygirl Cocktails, Nike, McDonald's, and Patagonia as examples. The class focuses on brand basics and has an assignment for students to work in groups to develop concepts for an advertising campaign brief based on examples from an advertising competition. It emphasizes developing a common vocabulary for new media and advertising.
Wvstand brand
The document provides guidelines for World Vision's new corporate identity system. It introduces the key elements of the new logo, which retains symbols of the cross and world reflected in a star on the horizon. The bright orange color signifies hope. The logotype reflects the global partnership in English. The typeface is distinctive, open and inviting. Limited use of photo "cutouts" helps focus on children as agents of change. The document provides details on proper usage of the logo, including the correct versions to use in different applications and placement recommendations. It establishes orange as the primary color and discusses using it with white space and black typography.
BRAND GUIDES
The new World Vision identity system features a logo with four key elements: the cross/star symbol representing Christianity, the horizon symbolizing hope and optimism, the logotype showing the global perspective, and an English typeface providing a distinctive yet inviting look. The system is meant to communicate World Vision's reputation, values, and distinction as Christians to audiences around the world in a consistent manner through increased name and logo recognition.
Sonia Manchanda | Founder Partner | Spread Education And Consulting Pvt. Ltd.
This document discusses the concept of a "Live Brand" and branding strategies. It defines a brand as a manifestation of aspirations that dynamically shapes perception through the exchange between the brand and believer. It also discusses designing brand experiences through every touchpoint and interaction to have a unique feeling. Iconic brands are driven by purpose and find new ways to make connections, create stories, and be experiential and alive by constantly evolving and being authentic and memorable.
Most trusted brand 2010 lecture.docx
This document discusses how brands can build deep emotional connections with consumers in a changing marketplace. It argues that to gain consumer loyalty, brands must understand what consumers care about and focus on building trust, respect, and love through meaningful experiences. The concept of "Lovemarks" is introduced as brands that inspire passionate loyalty through mystery, sensuality and intimacy. Ten conditions are outlined for becoming a Lovemark, including understanding consumer needs, having a strong emotional connection, local relevance, and designing total experiences at every touchpoint.
New brand management techniques 1st part
The document discusses the challenges that marketing advisers face in managing brands, including achieving short and long-term results without affecting brand image, maintaining brand consistency, and standing out among thousands of competitors. It then provides an overview of new brand management techniques such as brand sense, emotional branding, employer branding, brand metrics, content marketing, and engagement programs to help address these challenges. The key points are maintaining brand clarity, consistency, and relevance over time through integrating all senses and emotional intelligence into the brand identity and positioning.
The Importance of Brand Stewardship - My interview with IE
In this interview I had the opportunity to give some answers around brand stewardship in a new reality and how I see my role as part of a larger organization. I hope this will inspire you and spark some ideas. Please share your thoughts and insights with me.
Simplicity profile
This is a basic account of Simplicity Communications, an advertising agency based in Mumbai. Our strength is Story driven marketing, integrating multiple touchpoints.
Formation Branding by Refresh.tn
MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
Building A Better AIESEC Brand Experience
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
Building Brand
The document discusses definitions of a brand and what constitutes a brand identity. It states that the best definition of a brand is that it is "a collection of perceptions in the mind of the consumer." It explains that a brand is intangible and exists through consumers' experiences and perceptions rather than being the product itself. The document also outlines the key components of building a strong brand identity, including defining the brand's core and extended identities through its values, personality, relationships, and products.
Branding and Marketing
Sk. Saifur Rahman has held several editorial and reporting positions at newspapers and magazines in Bangladesh, including as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past roles include being in charge of the international desk at RTV and a staff reporter at National Television Limited-RTV. He has also worked as a news adviser and fashion editor for different publications.
Branding and communication
Sk. Saifur Rahman has held several editorial positions at magazines and newspapers in Bangladesh, including his current role as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past experience includes being in charge of the international desk at RTV television and working as a staff reporter and news adviser at other publications.
My brand concept
building a brand is not only about logo and good design, it is about everything that give the brand a personality, starting from people and a mission to be better at something
What is branding
The earliest known form of "branding" was a mark burned onto the skin with a hot iron, used to punish and identify criminals.
Branding
The document discusses various aspects of branding, including what a brand is, what brands do, and different types of brands. A brand represents the complete experience a customer has with a company, product, or service and is meant to create recognition, loyalty and differentiate a company from its competitors. The document also outlines different types of branding like corporate, employer, cause, co-branding, and community branding. Overall, the purpose of branding is to build emotional connections with customers and simplify their purchasing decisions.
GJL Brand Presentation
This document discusses the importance of building a strong brand and outlines the key components involved. It defines a brand as encapsulating all that a company is and defining its place in the world. An effective brand has a foundation, visuals, voice and promise that together create meaningful and lasting relationships with consumers. The document recommends starting with developing a strong brand foundation by identifying the brand persona, values, benefits and promise to guide all branding strategies and ensure consistent delivery on the brand message.
Advantage Group International Culture Manifesto
Great corporate cultures aren’t created by accident—they require intention and commitment. Our new Culture Manifesto is designed to unite our global business behind our common purpose, while honouring our shared values and goals. Learn more about what it is—and how it works—here.
Marketing branding
This document defines key concepts related to branding, including brand, brand name, branding, brand identity, brand image, brand character, brand culture, brand personality, and brand essence. It explains that a brand differentiates a product or company and creates an identity. Branding involves creating a reputation and awareness for a product. The components of branding include brand identity, or how the brand wants to be perceived; brand image, or current consumer perceptions; brand character regarding integrity and trustworthiness; brand culture relating to shared values; and brand personality involving human traits. Brand essence captures the emotional elements and core values of a brand.
Marketing - Brand Ambassador
The document discusses the role and importance of brand ambassadors. It states that leadership is not a person but a brand, and a leader's role is to serve as a brand ambassador. An effective brand ambassador inspires others, demonstrates strong character traits like honesty and commitment, and communicates in a simple yet compelling way. The document also discusses how celebrities are often used as brand ambassadors because they can help position brands, promote awareness, and transfer their value and popularity to the brand they endorse. Finally, it notes that brand ambassadors are important because they can influence consumer purchase decisions and create a connection between the consumer and the brand.
Branding presentation 2014 for LocalFest
The document discusses branding and defines it as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. An effective brand connects emotionally with its target audience through consistent messaging across all customer touchpoints to build trust and loyalty. The author emphasizes that branding is not just visuals but also reflected in things like staff, customer service, pricing and online presence. She provides questions to help businesses understand their brand identity and ensure consistency in representing it.
Every brand is human by HW
This document discusses how brands should focus on people rather than products or logos. It argues that a brand is defined by how people feel about it rather than what the brand says it is. It also notes that people and technology are constantly changing, so brands must follow these changes. The document provides tips for brands to connect with people, including finding their target audience, understanding behaviors and cultural tensions, defining a purpose beyond selling, and creating meaningful acts instead of just advertisements.
The Plan: Building Your Tribe
1. The document outlines a branding and marketing plan for The Green Seahorse company. It includes defining the brand identity, goals, strategy, and calls for action.
2. The strategy involves building a tribe of followers through social media, blogging, and community involvement. It also recommends empowering the network and linking the brand to the empowerment network.
3. The action items include assessing available resources, setting goals, streamlining the digital presence, connecting the brand to the empowerment network, and planning upcoming events and tasks for the next three months.
Emotional Branding by Barbara Onianwah
Emotional branding is the relationship between
a brand and its consumers around a consumers‘
key interest or passion.
Personal Branding - Yoliswa Makhasi
Yoliswa Makhasi, CEO of the Film and Publication Board, discusses personal branding and how to develop one's brand. She explains that personal branding is about defining who you want to represent yourself as through your qualities, characteristics, and the value you provide. It is also important to have passion, self-efficacy, assertiveness, and the ability to engage others. Developing partnerships and collaborations, sharing knowledge through volunteering or mentorship, and maintaining consistency and integrity can help establish your personal brand, especially during difficult economic times.
Presentation preparation for summer camp interns
A presentation is a formal talk or speech given to an audience. It is important to prepare for a presentation by determining the topic, purpose, key points, and format. The presenter should practice their presentation multiple times to ensure they can comfortably discuss the topic and stay within any time limits.
CRM session
Customer Relationship Management (CRM) involves forming bonds between organizations and stakeholders to better understand customer needs and provide improved customer service. CRM allows marketing departments to identify best customers, manage campaigns, and discover new leads. It also helps shift marketing focus from mass campaigns to individualized approaches and prioritizes customer retention over acquisition by establishing long-term customer relationships. The goals of CRM are to profitably serve customer needs through a customer-oriented approach.
More Related Content
Similar to Branding session
New brand management techniques 1st part
The document discusses the challenges that marketing advisers face in managing brands, including achieving short and long-term results without affecting brand image, maintaining brand consistency, and standing out among thousands of competitors. It then provides an overview of new brand management techniques such as brand sense, emotional branding, employer branding, brand metrics, content marketing, and engagement programs to help address these challenges. The key points are maintaining brand clarity, consistency, and relevance over time through integrating all senses and emotional intelligence into the brand identity and positioning.
The Importance of Brand Stewardship - My interview with IE
In this interview I had the opportunity to give some answers around brand stewardship in a new reality and how I see my role as part of a larger organization. I hope this will inspire you and spark some ideas. Please share your thoughts and insights with me.
Simplicity profile
This is a basic account of Simplicity Communications, an advertising agency based in Mumbai. Our strength is Story driven marketing, integrating multiple touchpoints.
Formation Branding by Refresh.tn
MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
Building A Better AIESEC Brand Experience
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
Building Brand
The document discusses definitions of a brand and what constitutes a brand identity. It states that the best definition of a brand is that it is "a collection of perceptions in the mind of the consumer." It explains that a brand is intangible and exists through consumers' experiences and perceptions rather than being the product itself. The document also outlines the key components of building a strong brand identity, including defining the brand's core and extended identities through its values, personality, relationships, and products.
Branding and Marketing
Sk. Saifur Rahman has held several editorial and reporting positions at newspapers and magazines in Bangladesh, including as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past roles include being in charge of the international desk at RTV and a staff reporter at National Television Limited-RTV. He has also worked as a news adviser and fashion editor for different publications.
Branding and communication
Sk. Saifur Rahman has held several editorial positions at magazines and newspapers in Bangladesh, including his current role as Executive Editor of Canvas, a Bangla lifestyle magazine focused on fashion and beauty. His past experience includes being in charge of the international desk at RTV television and working as a staff reporter and news adviser at other publications.
My brand concept
building a brand is not only about logo and good design, it is about everything that give the brand a personality, starting from people and a mission to be better at something
What is branding
The earliest known form of "branding" was a mark burned onto the skin with a hot iron, used to punish and identify criminals.
Branding
The document discusses various aspects of branding, including what a brand is, what brands do, and different types of brands. A brand represents the complete experience a customer has with a company, product, or service and is meant to create recognition, loyalty and differentiate a company from its competitors. The document also outlines different types of branding like corporate, employer, cause, co-branding, and community branding. Overall, the purpose of branding is to build emotional connections with customers and simplify their purchasing decisions.
GJL Brand Presentation
This document discusses the importance of building a strong brand and outlines the key components involved. It defines a brand as encapsulating all that a company is and defining its place in the world. An effective brand has a foundation, visuals, voice and promise that together create meaningful and lasting relationships with consumers. The document recommends starting with developing a strong brand foundation by identifying the brand persona, values, benefits and promise to guide all branding strategies and ensure consistent delivery on the brand message.
Advantage Group International Culture Manifesto
Great corporate cultures aren’t created by accident—they require intention and commitment. Our new Culture Manifesto is designed to unite our global business behind our common purpose, while honouring our shared values and goals. Learn more about what it is—and how it works—here.
Marketing branding
This document defines key concepts related to branding, including brand, brand name, branding, brand identity, brand image, brand character, brand culture, brand personality, and brand essence. It explains that a brand differentiates a product or company and creates an identity. Branding involves creating a reputation and awareness for a product. The components of branding include brand identity, or how the brand wants to be perceived; brand image, or current consumer perceptions; brand character regarding integrity and trustworthiness; brand culture relating to shared values; and brand personality involving human traits. Brand essence captures the emotional elements and core values of a brand.
Marketing - Brand Ambassador
The document discusses the role and importance of brand ambassadors. It states that leadership is not a person but a brand, and a leader's role is to serve as a brand ambassador. An effective brand ambassador inspires others, demonstrates strong character traits like honesty and commitment, and communicates in a simple yet compelling way. The document also discusses how celebrities are often used as brand ambassadors because they can help position brands, promote awareness, and transfer their value and popularity to the brand they endorse. Finally, it notes that brand ambassadors are important because they can influence consumer purchase decisions and create a connection between the consumer and the brand.
Branding presentation 2014 for LocalFest
The document discusses branding and defines it as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. An effective brand connects emotionally with its target audience through consistent messaging across all customer touchpoints to build trust and loyalty. The author emphasizes that branding is not just visuals but also reflected in things like staff, customer service, pricing and online presence. She provides questions to help businesses understand their brand identity and ensure consistency in representing it.
Every brand is human by HW
This document discusses how brands should focus on people rather than products or logos. It argues that a brand is defined by how people feel about it rather than what the brand says it is. It also notes that people and technology are constantly changing, so brands must follow these changes. The document provides tips for brands to connect with people, including finding their target audience, understanding behaviors and cultural tensions, defining a purpose beyond selling, and creating meaningful acts instead of just advertisements.
The Plan: Building Your Tribe
1. The document outlines a branding and marketing plan for The Green Seahorse company. It includes defining the brand identity, goals, strategy, and calls for action.
2. The strategy involves building a tribe of followers through social media, blogging, and community involvement. It also recommends empowering the network and linking the brand to the empowerment network.
3. The action items include assessing available resources, setting goals, streamlining the digital presence, connecting the brand to the empowerment network, and planning upcoming events and tasks for the next three months.
Emotional Branding by Barbara Onianwah
Emotional branding is the relationship between
a brand and its consumers around a consumers‘
key interest or passion.
Personal Branding - Yoliswa Makhasi
Yoliswa Makhasi, CEO of the Film and Publication Board, discusses personal branding and how to develop one's brand. She explains that personal branding is about defining who you want to represent yourself as through your qualities, characteristics, and the value you provide. It is also important to have passion, self-efficacy, assertiveness, and the ability to engage others. Developing partnerships and collaborations, sharing knowledge through volunteering or mentorship, and maintaining consistency and integrity can help establish your personal brand, especially during difficult economic times.
Similar to Branding session (20)
The Importance of Brand Stewardship - My interview with IE
The Importance of Brand Stewardship - My interview with IE
More from Mahmoud Sheko
Presentation preparation for summer camp interns
A presentation is a formal talk or speech given to an audience. It is important to prepare for a presentation by determining the topic, purpose, key points, and format. The presenter should practice their presentation multiple times to ensure they can comfortably discuss the topic and stay within any time limits.
CRM session
Customer Relationship Management (CRM) involves forming bonds between organizations and stakeholders to better understand customer needs and provide improved customer service. CRM allows marketing departments to identify best customers, manage campaigns, and discover new leads. It also helps shift marketing focus from mass campaigns to individualized approaches and prioritizes customer retention over acquisition by establishing long-term customer relationships. The goals of CRM are to profitably serve customer needs through a customer-oriented approach.
Mirrors
The document discusses listening and provides information on:
1) Listening is an essential leadership skill that involves receiving, interpreting, and reacting to messages, and people spend 45% of their time listening.
2) There are different types of listening including inactive, selective, active, and reflective listening.
3) Barriers to effective listening include equating listening with hearing, uninteresting topics, poor speaker delivery, distractions, and mentally preparing a response rather than focusing on listening.
Motivation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tracking
Tracking involves monitoring key metrics and activities to improve efficiency, productivity and optimize processes. It is important for businesses to track metrics to understand what is working, what needs improvement, and make data-driven decisions. While tracking everything can be difficult, focusing on the most important metrics related to goals provides visibility into what is driving business success or challenges.
The statue
The document discusses overcoming failure when trying to change or achieve goals. It asks a series of questions to help the reader reflect on what causes their efforts to change to fail, how far they still are from their goals, what they have done to overcome past failures, and what is holding them back from progress. It emphasizes that to create change, one should focus on building up the new behaviors or habits rather than fighting against the old ones.
Tti
There are three main interview styles:
1) Informal, conversational interviews have no predetermined questions and allow the interviewer to go with the flow of the conversation.
2) Standardized, open-ended interviews ask all interviewees the same open-ended questions to facilitate easier analysis and comparison across interviews.
3) Closed, fixed-response interviews provide a standard set of answer choices for all interviewees to select from in response to the same questions, making them useful for inexperienced interviewers.
Th Eeffective Communication
Effective Communication and It's Styles and how to communicate with ( Individuals , Groups or Through Speeches )
IR Framework - AIESEC
IR stands for International Relations. It is a tool that provides variable options for expanding operations globally to become the first supplier and boost international presence. An effective local IR framework involves constant communication and feedback with partners, tracking and resolving issues, evaluating promoter strategies, co-delivering solutions, and ensuring previous performance and market sustainability.
CEM & CRM
This document discusses various topics related to customer satisfaction, experience management, and measuring organizational success. It addresses what customer satisfaction and value are, as well as common acronyms like CEM, CRM, BHAG, GIP, GCDP, TLP, and TMP. The document also discusses measuring NPS and attracting customers through word of mouth. It concludes with an activity where groups will discuss strategies for managing customer satisfaction at their booth and then present.
AIESEC Purpose
This document provides information about AIESEC, including its purpose of developing leadership through international exchange experiences. It discusses the trends and challenges facing the world that require new leadership. AIESEC believes leadership can be developed by providing experiences that make people world citizens, self-aware, empower others, and are solution-driven. It promotes an "inner and outer journey" for personal and professional growth. The document outlines AIESEC's vision of engaging and developing every young person to have a positive global impact and fulfill humanity's potential. It discusses AIESEC's strategic plan and goals for leadership programs and experiences in 2015.
Productivity and proactivity
Productivity refers to the efficiency of converting inputs into useful outputs. To be productive, one should manage their time in small blocks, learn to say no, find the right environment, be alone to focus, use the right tools, delegate simple tasks, manage their energy, and plan proactively rather than reacting to events as they occur. The benefits of being proactive include eliminating problems, more efficient task execution, activating initiatives, over planning, and ability to predict outcomes, while reactivity leads to zero efficiency, no initiatives, lack of planning, and inability to predict.
Goal Achieving Through AIESEC - AIESEC 6Th October
This document discusses goals and how to achieve them. It asks the reader to identify their goals and how they plan to work towards accomplishing them. The document encourages setting aims and desired results to motivate effort and progress.
More from Mahmoud Sheko (13)
Goal Achieving Through AIESEC - AIESEC 6Th October
Goal Achieving Through AIESEC - AIESEC 6Th October
Recently uploaded
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastQuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Recently uploaded (20)
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Branding session
- 7. A Brand is more than a name or a logo – is our promise, a contract with every stakeholder we are dealing with. The brand experience that we provide to our costumers.
- 8. IDENTITY It’s not just the logo, the colors or the name, It’s our promise and responsibility to every stakeholder we are dealing with.
- 9. IMAGE The stakeholder’s perceptions about the brand. It’s how they see it.
- 10. ATTRIBUTES The Attributes are properties of a given brand.
- 11. YOU You are the face of the organization, and how you behave is the stakeholders’ experience of the brand.
- 15. Our ESSENCE The WHY, HOW and WHAT of AIESEC and how we should be representing it.
- 16. Our DIFFERENTIATOR Youth Driven Impactful Experience
- 17. Our VALUES
- 19. How do we want to be perceived by our stakeholders?
- 20. THE GLOBAL YOUTH NETWORK IMPACTING THE WORLD THROUGH LEADERSHIP DEVELOPMENT EXPERIENCES Brand positioning
- 21. Diverse Daring Dynamic Inclusive Impactful Global Responsible leadership For youth by youth Collaborative & democratic Social entrepreneurship Brand Attributes Brand manifestation
- 23. ALL of us are accountable to the outcome of our Organization's Brand. It’s time for us to actually THINK this way, and ACT this way.
- 24. YOU
- 25. THEM
Editor's Notes
- What first pops in your mind when you see these?
- What first pops in your mind when you see these?
- Play Video 1
- Branding is about connecting your idea to people on an individual level. A strong brand should build a relationship with it’s audience. The brand is what we want people to think of when they see @
- We have to work hard on the stakeholder experience to make sure that what they see and think is what the Brand wants them to. The key in brand image research is to identify or develop the most powerful images and reinforce them through subsequent brand communications.
- Example: a car can sometimes include attributes such as prestige, cost, reliability, exclusivity, availability, type..
- What makes us different than our competitors? What was your perception about @ before you joined? Youth driven: We are run by youth for youth. Impactful: We provide stakeholders with the experience to change them and/or the societies. Experience: Having a global learning environment, international exchange, leadership opportunities
- Our 6 Values
- Our brand promise! Answers “Why would I join AIESEC?” The benefits and external value
- This includes the benefits and how we want to be positioned.
- Re-ararge We promise a Diverse, Daring ,Dynamic, Inclusive and Impactful experience Which is reflected by the Global, Responsible LR, for youth by youth, collaborative, democratic environment Brand Characteristics that influence how we communicate externally Desired external reputation based on our brand attributes that define us as an oragnization.
- At each level of interaction with a stakeholder, there is communication of the brand.
- End of first session.