This document summarizes the proceedings of a group brainstorming and design thinking session. The group defined their target user as a "Hiker" persona seeking to achieve goals and overcome doubts. They ideated a consumer journey app to help users track progress towards goals over time through categories, charts, tips and reminders. Finally, they outlined a business model and prototype elements like the app logo, name and icon. The session concluded with next steps to provide more details on the project plan.

1. welcome
2013

2. Directed by:
coletivo
Facilitators:
diego renan

3. documentation:
GREEN
GROUP TWO
ANDRE BRUNO CAROLINA
CLEITON NICOLE

4. JAM START!

5. OBSERVATION

6. PROBLEM DEFINITION
Is that the lack of growth in youth would not be
connected to a mismanagement of life?

7. IDEATION

8. PERSONA
“Hiker”
What he hears? Charges
What his friends say about him? A interested guy
What his boss says about him? He charges effiency
What his influencers say about him? “To infinty and
beyond” “Take courage!”.
What he thinks and feels? Doubts
What really matters to him? Realization
What are your biggest concerns? Achievement, Money and
satisfation
What are your fears and aspirations?
Lack of support and lack of confidence.
Carrer consolidated, good academic training and health

9. What he sees? Perspectives, possibilities
At the enviroments that frequents: networking
With friends: partnership, other hikers
About what the market offers: oportunities, selection and challenges.
What he talks and does? About achievements, dreams and future.
How he looks? Interactive, updated, modern.
How he behaves in relation to others: undecided, curious and willing.
Pains
About fears: Misses
About frustration: Failure
About obstacles: low self esteem and lack of self knowledge
Gains:
What desires and needs: achievements, independency, realization and
planning.
Measures of success: social, financial and achievements.
Obstacles: limitations, lack of planning.

10. CONSUMER JOURNE
1 - Download at the App Store.
2 - Enter in a cadastre page, with avatar
selection (hiker).
3 – Page of categories with one category
clicked.
4 – Page with goal cadastre (Name, lenght).
5 – Page with a chart (X,Y) with all categories
with different colors.
6 – Page with one chart cliked.
7 – Page with one chart clicked and click on a
post-it to get some tips.
8 – Page with daily reminders with goals
informations, like how many days remain to
complete your goal.

11. BUSINESS MODE

12. PROTOTYPE
LOGO
NAME APP ICON

13. X THANK YOU X
MORE DETAILS IN:
http://planet.globalservicejam.org/gsj13/jamsite/1651/project/5098