This document provides lessons for branding startups. It discusses defining the brand to communicate why customers should buy or use the product or service. It also covers understanding customer engagement, competing with other brands, creating a comfortable niche, building proximity and personality, leveraging innovation through partnerships, and shared resources for further information on branding strategies for startups.

1. Branding 4 Startups
Jumanne Mtambalike

2. Lesson 1 Brand Definition
…….Define your brand
if am your customer
why should I buy from you….
…...why should I use
your service …..

3. Lesson 2 (Communication)
…….How does your
brand communicate
with your customer….
…...what are they
saying about it …..

4. Lesson 3 Engagement
…….Understanding your
customers what they value
...their lifestyle ….
…...why they trust
you .….. why do they
spend for your product...

5. Lesson 4 (Competing)
…….Every final sale is
the result of one
brand being
chosen over another…..

6. Lesson 5 (Agility)
…….Let the deep oceans
for the big guys
create your own comfortable
zone….
…...be a big fish on your
own sea …..

7. Lesson 6 (Proximity)
…….Ability to build brand
personality through
proximity….
…...focus on what customer
want to hear and how they
hear it…..

8. Lesson 7 (Innovation)
…….You don’t have
to do it yourself….
…...find a point where
you can leverage
value with big brands…..

9. Shared Resources
http://www.brandingstrategyinsider.com/brand-strategy-for-startups
http://www.diva-portal.org/smash/get/diva2:536929/FULLTEXT01.pdf
http://www.pullinc.com/wp-content/uploads/2009/01/PULL-StartupWorkshop.pdf
bdg.co/Websites/bdgco/Images/bdg-briefing.pdf
http://startupbranding.com/