This document provides a table of contents for a business startup guide. It outlines 10 chapters that will teach entrepreneurs about developing the right mindset, personal and business planning, understanding customers, market research, working with suppliers, setting up business processes, calculating costs, and developing a marketing and sales strategy. The marketing and sales chapter covers introductions to marketing, visual presentation, crafting a marketing pitch, and establishing distribution channels. The guide aims to provide all the essential information and tools needed to successfully start and run a business.

1. Table of Content
Chapter1 Entrepreneurs mindset ………………………………………………………
You will learn how to develop the right mindset and tools to become a
winning entrepreneur.
Chapter2 Personal planning ……………………………………………………………
You will learn how to set yourself for business success and avoid
personal risks.
Chapter3 Intro to business planning ………………………………………………….
You will learn how business works and how it generates money.
Chapter4 Customers research ….………………………………………………………
You will learn how to leverage simple online tools to uncover deep and
critical customers’ challenges, pain points, wants, needs, and desires.
Chapter5 Niche and market research ….………………………………………………
You will learn how to use the internet to uncover market gaps and
develop a unique solution for your customers.
Chapter6 Suppliers ….………………………………………………….…………………
You will learn how to work with different types of supplier including
dropshipping and wholesalers to fulfill your product to the customer.
Chapter7 Key activities ….………………………………………………….……………
You will learn how to turn your business activities into predictable
and efficient systems and process so you can delegate your work
and focus on growing your business.
Chapter8 Costs structure ….………………………………………………….…………
You will learn how to easily calculate the costs associated with starting
and running your business, and learn how to become profitable.
Chapter9 Marketing and sales ….………………………………………………….……
Section1 Intro to marketing ….………………………………………………….………
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2. You will learn the fundamentals of ethical marketing and how to leverage
branding to position your business to the right customer and build an
everlasting business.
Section2 Visual presentation ….………………………………………………….……
You will learn how to present your brand attractively and beautifully
through lifestyle and product photography, colors, visual themes and
packaging design.
Section3 Marketing pitch .…...……………………………………………….…………
You will learn the six simple steps of how to package your solution into
a desirable offer and present it to a buying customer.
Section4 Distribution channels …...……………………………………………….….
You will learn how to develop a clear road map of distributing and
marketing your solution to the customer both online and offline and
generate consistent sales.
Chapter10 Conclusion .…...……………………………………………….……………..
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