Brand, people & social media

305 views

Published on

Find out what our brand stands for and how you could fit into our team at Virgin Atlantic Airways.

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
305
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand, people & social media

  1. 1. Brand, People & Social Media from Virgin Atlantic Careers
  2. 2. The most successful brands inspire loyalty…
  3. 3. What is brand DNA?Logotype?Product?People?Service?
  4. 4. What is brand DNA?1. A collective perception...2. What organisations stand for…3. Each and every touch point…4. The sum of the experiences…
  5. 5. What is brand DNA?5. How it’s all joined up…6. Differentiation…7. Ultimately - a sense of belief?
  6. 6. Virgin Atlantic stands for… People: Outside = Inside
  7. 7. Virgin Atlantic stands for… People: Red on the outside &red on the inside
  8. 8. Virgin Atlantic stands for… People: Red on the outside &red on the insideBrand is… consumer and employee coming together.1. Service is our purpose – not “being an airline”.2. Customers have the voting rights – not the marketing department.3. Employees have the voting rights – not the employer.4. Authenticity is key.

×