Branding a city

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H παρουσίαση της Μαρίας Φωλά στο 1ο Συνέδριο Προώθησης Επιχειρηματικής Ανάπτυξης για την Αμμόχωστο.

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Branding a city

  1. 1. 1 ,2 2012
  2. 2. “Branding is what happens while you’re busymaking other plans”
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  5. 5. Marketinghttp://www.marketingpower.com
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  22. 22. 1. Coca-Cola 71,861 ($m)2. IBM 69,905 ($m) 33. Microsoft 59,087 ($m)4. Google 55,317 ($m)5. GE 42,808 ($m)6. McDonalds 35,593 ($m)7. Intel 35,217 ($m)8. Apple 33,492 ($m)9. Disney 29,018 ($m)10. Hewlett-Packard 28,479 ($m)Source: www.interbrand.com / best global brands 2011
  23. 23. Source: www.interbrand.com
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  26. 26. Brand elements Nation brand elements Brand name Brand identity , , , , , … Brand behaviour , , , Differentiation elements , , Brand narrative , ,Source: Keith Dinnie: Nation Branding: Concepts, issues, Practices
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  28. 28. 1. Paris2. London3. Sydney4. New York5. Los Angeles6. Rome7. Washington D.C.8. Melbourne9. Vienna10. Tokyo
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  36. 36. online city branding
  37. 37. The people are the cityAnd the city is the people destination branding project facebook, twitter, blogs & forum town hall meetings , , ,
  38. 38. H Unesco Unesco 13.5… 1.3 !
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  40. 40. one –stop-shop , city marketing &promotion
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