Building Your Brand! Benefits, Steps and Taking It Online

1. BRANDING 101
P R E S E N T E D B Y
TIM GENTLE

2. WHO AM I?
Digital Skills Trainer
Entrepreneur
Regional, Rural & Remote Advocate
@timgentle @AgriFoodSkills #ybpf

3. SLIDE DECK
www.timgentle.com/ybpf

8. WHO ARE YOU?
Beef Farmers > Grow Your Business
Agribusiness Professionals > Grow your profile/clients
Hungover from last night!

9. 101WHAT WILL WE
COVER TODAY
What is a Brand
Benefits of a Brand
Developing a Brand
Taking a Brand online

10. WHAT IS A BRAND?
THINK.DIGITAL

11. IS MORE THAN JUST A LOGO,
ADVERTISING SLOGAN,
IT’S ABOUT CUSTOMER
RELATIONSHIPS, HOW YOU ARE
PERCEIVED AND HOW EASILY
RECOGNISABLE YOU ARE
A BRAND!

12. “ A BRAND IS NO LONGER WHAT
WE TELL THE CONSUMER IT IS – IT
IS WHAT THE CONSUMERS TELL
EACH OTHER IT IS” -
SCOTT D. COOK- P & G
A BRAND!

13. WHAT PEOPLE SAY ABOUT
YOU AT THE PUB!
A BRAND!

14. WHAT DO THESE BRANDS
HAVE ON COMMON?

15. 101BRANDS HAVE IN
COMMON.
Consistency
Recognisable
Know offering

16. BENEFITS OF A BRAND
THINK.DIGITAL

17. 01
.
Purpose

18. 02
.
Direction

19. 03
.
Engaged
Customers

20. 04
.
More Sales

21. Sale Yards
Brand Agents
Wholesalers
Direct

22. Employment
Brand Referrals
Opportunities
Clarity

23. DEVELOPING A BRAND
THINK.DIGITAL

24. ACTIVITY…
THINK.DIGITAL

25. Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=
Building Your Brand =Purpose
YBPF 2015 Roma

26. WHY
Why you do what you do
(purpose)

27. SIMON SINEK “WHY”

28. VISION
Where you want to be in 5 years

29. MISSION
What you do each day to get there!

30. VALUES
How you do what you do

31. Vision
Mission
Values
=
WHAT
HOW
WHY
WHERE
=
=

34. TAKING A BRAND ONLINE
THINK.DIGITAL

35. 101SOCIAL
Facebook
Twitter
Linkedin

36. 101WEB
Website
Google Search
Content

37. 101TOOLS
canva.com >
godaddy.com >
wix.com >
video >

38. KINBOMBI BEEF
Family Run
Ethical
100% Australian Owned
Naturally Tender Beef

39. KATE FOX
Progressive
Trusted
Professional
Empathic

40. WHERE ARE WE GOING?
THINK.DIGITAL

41. VIRTUAL REALITY
Take a Tour!

42. VIRTUAL TOURS
StreetView Google Camera

43. WHAT WE HAVE
COVERED TODAY
THINK.DIGITAL

44. 101WHAT HAVE WE
COVERED TODAY
What is a Brand
Benefits of Building a Brand
Developing a Brand
Taking a Brand Online

45. NEXT STEPS…
THINK.DIGITAL

46. 101NEXT STEPS
Build and nurture your brand
Continue educating yourselves
Print it and place on the wall!

47. THANK YOU
@timgentle
think.digital