Marketing. Brand Value. New Normal. Stay Relevant

1. BRAND VALUE
& THE
#NEWNORMAL
PRESENTED BY FM SIDDHARTA
19 June 2017

2. FM SIDDHARTA, CEC, P.CRM
WWW.TRADEMARKETINGINDONESIA.COM
WWW.MAINLEARNLAB.COM
▪VP Sales & Distribution - AORA TV ▪Consumer Sales Director - Kimberly Clark
Indonesia ▪Trade Sales Director - Mead Johnson Indonesia ▪Commercial Director -
Sara Lee HBC Indonesia ▪Sales & Marketing Manager - Netania ▪Sales Director -
Reckitt Benckiser Indonesia ▪National Sales Manager - Fonterra Brands Indonesia
MaNAGINGPARTNER-TRADEMARKETINGINDONESIA
HOST&PROGRAMDIRECTOR-INDONESIABERSAING@SINDOTRIJAYAFM
CHIEFOFTRAINERS-MAINLEARNLAB
FACILITATOR - @MemberiID
FACILITATOR - @AkademiBerbagi

3. CONT
ENTS
1
2
3
4
Steve Jobs &
Seth Godin
Diminishing Returns &
Commoditization
#NewNormal &
The Paradox
#StayRelevant

4. 01
STEVE JOBS“To me, marketing is about values.
This is a very complicated world. It’s a very
noisy world. And we’re not going to get
the chance to get people to remember much
about us. No company is. We have to be
really clear on what we want them
to know about us”

5. “A brand’s value is merely
the sum total of how much
extra people will pay, or
how often they choose,
the expectations, memories,
stories & relationships
of one brand over
the alternatives”
SETH GODIN

7. LAW OF
DIMINISHING RETURNS
02Source: Essay on The Influence of a Low Price Corn
on the Profits of Stock (David Ricardo, 1815)

8. COMMODITIZATION TRAP
Source: The Experience Economy (Joseph Pine & James Gilmore, 1998)

9. 03
#NEWNORMAL
Source: The Natural Advantage Of Nations (Karlson Hargroves & Michael Smith, 2005)

10. PARADOX OF DIGITALIZATION
Source: Marketing for Competitiveness (Philip Kotler, Hermawan Kartajaya & Hooi Den Huan, 2017)

11. DEMOGRAPHIC BONUS:
A CURSE OR A BLESSING

12. 04 #STAYRELEVANT
Source: Thank You For Being Late (Thomas L Friedman , 2016)

13. BRAND VALUE
IN THE #NEWNORMAL
Service >> Care
Brand >> Character
Process >> Collaboration
Source: Marketing for Competitiveness (Philip Kotler, Hermawan Kartajaya & Hooi Den Huan, 2017)

14. .
PERTAMINA

15. ISS

16. GOJEK

17. THE UNICORNS

18. DAHANA

19. AMAZON

20. XIAOMI

21. BTPN

22. KEMENPAR

23. BOGOR

24. SI BUTA DARI GUA HANTU

26. THANK
YOU@SYDSALESMAN
The end.