The document provides 17 tips for improving corporate identity and branding, including using various materials like business cards and brochures to promote the brand identity. It suggests focusing on visual design elements like colors, fonts, and layouts to achieve brand recognition and continuity. Other tips include researching competitors, keeping content on websites informative and up to date, and minimizing elements that increase file size.

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Tip 1: Items that can be used to improve
your brand identity: business cards,
letterheads, envelopes, letterhead, postcards,
brochures, website and adverts.

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Tip 2: Remember visual interpretation is very
important and can be used to your advantage.

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Tip 3: Conduct research by visiting
competitor’s websites. This will allow you to
get ideas on designs that are pleasing to the
eye & memorable.

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Tip 4: Avoid using clipart; it can look cheap
and unprofessional.

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Tip 5: Only choose 2 colours (psychology of
colours) when creating your brand identity.
This is also a cost effective way to design
your logo and corporate identity.

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Tip 6: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.

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Tip 7: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts and
brochures.

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Tip 8: Look at your competitors and decide
what you like and dislike.

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Tip 9: colour, font, page layouts, and methods
to achieve visual continuity and brand
recognition for the brand.

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Tip 10: You also need to consider corporate
communication such as advertising, PR and
other information.

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Tip 11: It is important that you work on the
ethics, norms and values of the company as a
whole.

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Tip 12: To ensure that your website is
working as it should, be sure to update and
test your website regularly.

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Tip 13: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.

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Tip 14: It is important that all design
elements are considered when designing a
website. These include font design, color and
size as well as pictures and other
illustrations.

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Tip 15: Keep the website current and up to
date.

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Tip 16: Popup windows are a big no-no. They
irritate the reader and can cause you to lose
business. Too many adverts can make the
page very cluttered and busy.

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Tip 17: Minimize the elements that increase
the file size. These include graphics, flash and
scripts.