This document provides information about a large Indian cinema and e-commerce company. It summarizes that the company (1) is the largest cinema content and leading e-commerce company in India, serving over 2 million online customers across 3 cities in India. It also details the company's (2) strong online and offline presence, with millions of monthly visits, interactions, and shipments. Finally, it outlines how the company can (3) help advertise through their various online and offline branding and marketing solutions by leveraging their large customer base and engagement.

2. About us
• Largest cinema content & leading e-commerce company of India.
• Catering to over 2 million online registered customers.
• One shop for celebrity & Bolllywood related products, celebrity
inspired electronics, movies merchandise, branded kids shopping,
DVD/VCD etc.
• PAN India footprints. Operating from 3 cities Delhi, Mumbai, and
Bangalore.
• Backed by world renowned investors - Draper Fischer Jurveston,
Matrix India Partners and NEA Indo-US Ventures.

3. Vital stats
• Monthly visits : 4 million (Unique 3 million)
• Page views: 45 million (overall)
• Monthly telephonic interactions: 400,000
• Monthly SMS interactions: 2,000,000
• Monthly physical Interactions: 80,000 (Seventymm representatives
visiting customers in Delhi NCR, Mumbai, Bangalore, rest through
logistic partners).
• Approx 32,000+ skus in different categories

4. Our customers
Demography:
– Professionally qualified : 25 – 50 years
99% belong 97% own
– Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+) to SEC ‘A’ & ‘B’ 89% own a car credit card
class
– 90% married with one or more kids @ home
Psychographic: 82% own a 98% are
computer or
from Metros
80% are Males
laptop
– Drives a Honda – aspires for C-Class
– Watches news channels, Discovery, NGC 99% indulge
100% are 74% Above in online
60 k monthly
– Reads TOI, ET, Mint & India Today Graduate & above
family income
shopping
Profile:
Age 19-24 years – 8%
– English speaking, working in a MNC Age 25-35 years - 79%
Age 36-45 years – 13%
– Access to TV, Computers / Laptops / Internet / Mobile.
– Prefers to spend quality time at home with self / family
– Active credit card / debit card / net banking users

5. India's most attractive audiences. Our audience has
affluent standard of living with the Highest Buying
Power Index. Over 20 lacs active online users, who have been personally involved in
purchasing a wide array of goods and services online. They love
frequently Movie watching along-with family /
friends, in theaters and at home as well. Our audience have
relatively better ‘premium’ economic profiles and more
evolved’ net usage behavior as compared to the generic portals / publishers. Our
decision-makers, corporate planners,
audience are composed of
Professionals Executives,Fun & Entertainment loving Families

6. Probably the only Internet company with 3600
branding solutions.
1. Online: Banners, Video ads, Mailers, Innovations (Road block,
Expandos, Site captures, Page tear, big slide banners etc.).
2. Print /Dispatches: Reaching out to our 3,000 customers daily with
leaflets and pamphlets.
3. Word of Mouth: More than 100 tele executives leading to over
12,000 interactions daily.

7. 1. Online
a. Ad Inventory ->
Banners on website
Banners on e-mails & newsletters
Video Ads
b. Innovations ->
Road block
Expandos
Site capture
Page tear
c. Email Marketing
Opt-in e-mail recipients base
d. Lead generation – Online/SMS

8. Home page
980x450 pxl
Blank space- 200
pxl from left side
BG: white/grey,
JPEG,30-35 kb
728x90 pxl all pages

9. Product detail pages
300x250
pxl

10. Celeb Buzz
300x250 pxl

11. Customized properties – text link

12. News letter banner to
2 mil customers every
day

13. Dedicated EDM Registered database : 2 Million

14. Lead generation

15. Lead generation / SMS Marketing
The all new Uber Cool
Hyundai i20 is here. It’s
got it all – space, style
and safety. For test
drive SMS ‘HYUNDAI’ to
5757570,

16. 2. Print
a. We deliver over 3000 consignments daily.
b. Same to carry your message:
• Either as an insert
• Pouch branding
• Sampling trial product
• Physical brochure or newsletters

17. Print advertising –shipment insertions
Advertiser’s offers can
be promoted to
Seventymm
Customers as special
offer
Direct in hand delivery to the customers at their door steps ensures
your message reaches the customer and get full attention.

18. Print advertising –Sample smart Idea –shipment insertions –Paint client..part I
Contextual
messaging @
order
confirmation
page.
Also, to
create the
hype saying
-get ready to
receive
further details
along with
shipment to
paint your
home…

19. Print advertising –sample smart Idea –shipment insertions –Paint client..part II
Seventymm
products is
received at
customers
end, + Asian
paint leaflet &
shade card
with call to
action
message

20. 3. Word of mouth
a. More than 100 tele executives leading to over
12,000 interactions daily
b. Adequate Infrastructure in place for personalize
calls to our customers communicating client
offers & soliciting interests.

21. Communicating client offer
Special offer for our
privileged
customers, all new
Honda Civics' Test
Drive FREE, would
you like to test that
out!!

22. Brands associated with us

23. Thank You !!