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Building Your Online Sales Funnel
- 2. Welcome! Do You Feel Like the Internet is Uncharted Territory for You? I’m Going to Show You How to Reap the Benefits of Being Online!
- 3. First, Did YouKnow… • As many as 97% of all shoppers today shop “online” when buying goods and services? • And 65% of those are searching online for local businesses like YOURS! Are they finding YOU?
- 4. It’s About BuildingRelationships! • “First-time” customers are usually the most expensive to acquire • On average, “repeat” customers spend 67% more than first-time customers • A 5% increase in “repeat” customers = 25% increase in your annual sales
- 5. It All StartsWith Your Website… • Your company’s website is a virtual extension of your physical storefront • It informs & educates your customers / prospects • It helps build familiarity, legitimacy, and trust • And it’s the first element in building your internet “sales funnel”…
- 6. The Internet SalesFunnel • Your website is your “MONEY” site • Drive online traffic to your website $$$
- 7. There Are ManyTraffic Sources…
- 8. YouTube Is TheWorld’s 2nd Largest Search Engine!
- 9. The Power ofVideo Marketing • The Ford Modeling Agency boosted its revenue 140% by putting “reality” style videos on YouTube! • You can leverage YouTube’s huge investment in video technology – for FREE! • Create and put your company’s videos on your own branded YouTube channel!
- 10. The Power of“Social Media” • Facebook and Twitter are social media sites • Facebook and Twitter have over 900 MILLION followers combined! • SM websites allow people to interact online • Growing businesses go where the potential customers are…
- 11. Your Business NeedsTo Be Found Here: • On your own main website (YourBusiness.com) • On your “mobile-friendly” alternate website • In videos on YouTube, Vimeo, MetaCafe,.. • On social media sites Facebook and LinkedIn • In online business directories (Google Places, YP)
- 12. The Internet SalesFunnel • Your website is your “MONEY” site • Drive online traffic to your website • Capture email addresses to build your prospect list • Now you have “qualified” prospects • Send them free, high-quality information that builds relationships $$$
- 13. “The Money IsIn the LI$T” Your list of customers and leads is your company’s most valuable asset! How are YOU building and nurturing relationships with your customers and prospects?
- 14. Build Your ListWith an Email Capture System It’s a form on your website that offers the visitor something of value for free in exchange for their email address.
- 15. Turn Your Prospectsinto Buyers With: • a free monthly electronic newsletter on topics related to your business niche • a free report, study, or whitepaper • a free “how to” video or audio recording • coupons, special offers, contests, or giveaways • ???
- 16. The Internet SalesFunnel • Your website is your “MONEY” site • Drive online traffic to your website • Capture email addresses to build your prospect list • Now you have “qualified” prospects • Send them free, high-quality information to build relationships • Then convert them into customers when they walk into your store! $$$
- 17. The Internet MarketingEssentials Your own YouTube channel with custom branded background Your Company Website A Facebook page for your business Your own Twitter account with custom branded background
- 18. The Essentials…and More! and yes… can help!
- 19. Schedule Your FREEConsultation! Call 800-519-5391 TODAY!
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- 21. Legacy Advertising CostExamples Medium Cost Campaign Term Audience Reach Purchased Large number of 30 second spot - throughout year consumers but a Local TV $3,000 - $3,500 or scheduled in small target flights audience Purchased in Depends on 60 second spot – flights centered station. Good Local Radio $200 - $1,000 around specific reaction numbers events but expensive Demo-targeted by Per 10,000 full zip code; typical Direct Mail $2,000 - $5,000 color, 2-sided response rate of piece campaign between 1 – 3% Per year, quarter- < 22% of shoppers Yellow Pages page color ad, $12,000 - $20,000 refer to YP when (print) plus 1-line listing shopping & phone number
- 22. The Internet SalesFunnel • Your website is your “MONEY” site • Drive online traffic to your website • Capture email addresses to build your prospect list • Now you have “qualified” prospects • Send them free, high-quality information to build relationships • Convert them to customers with your product lines $$$
- 23. “Social Proof” inPractice… • “82% considered user-generated reviews to be ‘extremely valuable or valuable’.” North American Technographics Retail Online Survey Q3, 2008 • “63% of consumers are more likely to purchase from a site if it has product ratings and reviews.” iPerceptions study, January 2008