Naked Truth About Social Media ROI - Webinar

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If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.

Business News & Politics

Measuring Social Media ROI Social Activation Webinar Series February 2011

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Today’s Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Submit Your Questions for Discussion After the Presentation

Skepticism About Measuring Social Media

Different Types of Social Media Measurement ROI Pyramid

Social Media is What You Make It ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Brands must be built on the experiences they deliver and not merely the messages they advertise.” - Forrester Research

Hierarchy of Social Measurement Practices Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation Measurement Practices to Evaluate Sales & ROI Impact 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Surveys ,[object Object],[object Object],[object Object],Self-Reported Consumer Activity

Surveys BzzAgent deploys pre and post campaign surveys for every campaign

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Coupons and Promo Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],A Transactional Window into Campaign Impact

Coupons and Promo Codes BzzAgent campaigns typically include trackable coupons / promo codes Redemption Averages

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Test vs. Control ,[object Object],[object Object],[object Object],[object Object],[object Object],Identifying Campaign Impact through Audience Comparison

Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

Marketing Mix Modeling (MMM) ,[object Object],[object Object],[object Object],[object Object],Draftfield Analytics 1/1/2010 1/15/2010 1/29/2010 2/12/2010 2/26/2010 3/11/2010 3/25/2010 4/8/2010 4/22/2010 5/6/2010 5/20/2010 6/3/2010 6/17/2010 7/1/2020 1/1/2010 1/15/2010 1/29/2010 2/12/2010 2/26/2010 3/11/2010 3/25/2010 4/8/2010 4/22/2010 5/6/2010 5/20/2010 6/3/2010 6/17/2010 7/1/2020

Marketing Mix Modeling Challenges ,[object Object],[object Object],[object Object],Social media / word of mouth not easily measured in MMM due to: ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BzzAgent is a social marketing company that accelerates word of mouth to drive sales

Select 2009-2010 Clients CPG FOOD/BEV OTHER

Submit Your Questions

[object Object],[object Object],[object Object],Thank You Malcolm Faulds [email_address] Steve McLaughlin [email_address] Brian Cavoli [email_address]

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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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1. Measuring Social Media ROI Social Activation Webinar Series February 2011

2.

3.

4. Skepticism About Measuring Social Media

5. Different Types of Social Media Measurement ROI Pyramid

6.

7. BzzAgent Process Influential consumers 250+ Data points Social Impact Metric Brand Affinity/Experience Experience the product Understand the benefits Participants spread WOM and share digital content. Tracked for: - Performance - FTC compliance Target Engage Activate Our process creates large-scale advocacy for consumer products

8. Hierarchy of Social Measurement Practices Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation Measurement Practices to Evaluate Sales & ROI Impact 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling

9. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

10.

11. Surveys BzzAgent deploys pre and post campaign surveys for every campaign

12. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

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14. Coupons and Promo Codes BzzAgent campaigns typically include trackable coupons / promo codes Redemption Averages

15. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

16.

17. Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

18. Test vs. Control BzzAgent campaigns can be measured through 3 rd party Matched Market Tests

19. Hierarchy of Social Measurement Practices 1. Test vs. Control 2. Surveys 3. Couponing 4. Marketing Mix Modeling Measurement Practices to Evaluate Sales & ROI Impact Options for Measuring Sales Impact Vary in Sophistication / Relevance and Should Be Selected According to the Marketer’s Business Situation

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25. Select 2009-2010 Clients CPG FOOD/BEV OTHER

26. Submit Your Questions

27.

Editor's Notes

BC
BC
BC
BC
BC
BC
BC/MF But our network is only part of the equation. Our methodology and technical platform really make it work. In simple terms, our process is comprised of three steps: Target: finding the right people to participate in BzzCampaign Engage: creating the online and offline experience that makes Agents product experts and motivates them to share Activate: the actual peer conversations, online and face to face. This process is supported by full organization to keep participation relevant and productive. Content is monitored for appropriateness and urgent product issues. All participation is tightly measured to show campaign reach and impact.
MF
MF
MF
MF
MF
MF
MF
MF
MF
MF
SM
MF
MF
SM
SM
BC
BC/MF
BC - ALL
BC