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InfiniTea Boutique Pitch for Customizable Tea Blends
- 1. "Today, we aren't here to present our jury but, we intend to sell you our business idea" K I R T I K A R V E E & A R P I T A R O R A GOOD EVENING
- 2. C U R A T I N G E X P E R I E N C E "At Infinitea we curate the authentic finest Indian tea leaves and crafts them into unique blends, using all natural ingredients. Our teas are whole leaf, flavorful and healthy and bring to you the experience you deserve "
- 4. PRODUCTS Flavored Tea Iced Tea Organic Tea Bubble tea Green tea Also, Gifting and Tea Cutlery BLENDS FRUITS: Apple, Mango, Lemon, Classic HERBS: Peppermint, lemongrass, Tulsi, Moringa, Giloy FLOWER: Hibiscus, Rose, Bluepea, Marigold, Chamomile, Jasmine, Lavender FORMS Loose tea (100gms) Tea sachets (20per box) Bulk quantity (as per order) BLOGS PRODUCTS Biscottis Croissants Cookies
- 5. PRODUCT IDEA tea bag/ loose tea Nylon bags buds and petals Jute bags C U R A T I N G E X P E R I E N C E
- 6. Other merchandise coasters Cloth tea infusers Artisnal Pots Tea set Metal Infusers C U R A T I N G E X P E R I E N C E
- 7. NEED - OPPORTUNITY Positive Lifestyle habits Healthy living Benefits of tea & other natural ingredients Gifting culture (secondary) Popularity of new Tea Ideas Tea vs Diseases This a need-based opportunity for us : "Considering all these it's a good time to tap the market and establish a fine brand with differentiation that provides all "
- 8. Choose Base : Green tea/ Black tea Ingredient 1 : Ingredient 5 : Ingredient 4 : Ingredient 3 : Ingredient 2 : Make your own tea blend Ready! Your very own tea blend Customize your own Assorted box Choose no. of teabags 10 20 QTY OPTIONS Lavender bliss Chamomile calm Hibisbus MInt lemon Rose love etc... CUSTOMIZATION IS THE KEY, LET'S GET ONE STEP AHEAD WITH PERSONALIZING TEA
- 9. Think about it IMC PLANNING InfiniTea will use an approach that achieves the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other
- 10. Communication Media WEBSITE & BLOGS MOBILE MARKETING PUBLIC RELATIONS SOCIAL MEDIA CAMPAIGNS INSTAGRAM MARKETING INFLUENCER MARKETING THE BOUTIQUE CONTESTS & GIVEAWAYS
- 11. Campaign 1 " Create your own blend" " The initial idea is to promote brand awareness and make them understand what we offer. The campaign will revolve around letting people know of customization and how do we do it and how can they get it.
- 12. Campaign 2 #ExperiencethroughExperiments " This is going to bring the like- minded closer to the brand. As we’re an experimental brand, we’re running a social media campaign wherein we ask the followers to participate and make their own innovative beverages using our product and showcase their creativity in order to increase brand visibility and customer engagements. Secondly, we’ll be organizing a paid workshop headed by Mixologists and tea connoisseurs at the store for more engagement and letting interested people know how they can create various beverages out of it. " Experience through Experiments "
- 13. About Luxunature Luxunature Spa Franchise 2020 Campaign 3 " Giveaways through Influencers" Use of hashtags## iNFLUENCER GIVEAWAYS iNCREASING ENGAGEMENT BRAND VISIBILITY CREATING A BUZZ
- 14. Brand Identity Prism Brand Essence: Newness, Refreshing, Fine, Unique, Experimental Personality: Experimental, health- conscious, sophisticated, expressive Relationship: Trust, authenticity, uniqueness, fun, experience Reflection: Standard of living, Sophistication, Enthusiasts, fun loving Physique: Variety, logo, packaging, website, tea boutique, Self-Image: Healthy, premium, creative, Culture: Trust, authenticity, uniqueness, fun, experience
- 15. Personalization of blends Lifestyle value Health benefits Premium Boutique experience Tea workshop learnings Subscription packs Customer Value Proposition Value Proposition Uniqueness Sustainable packaging Mouth feel Aroma, Appearance Authenticity Hand-blends Product Value Proposition "You Choose, We Blend"
- 17. T H E T E A S H E L F Green tea, Black tea, Ready to make ice tea. O R G A N I C I N D I A Tulsi infused green tea, flavored tea, Ayurveda medicinCal capsules T E A T R U N K Flavored tea, Flower & herbal tea, Black tea, Green tea, Oolong tea, teaware PRICE CRITERIA PLACE/ TARGET MARKET PRODUCT PROMOTION I N F I N I T E A Floral tea, herbal tea, fruit tea, ice tea, flavored tea, bubble tea, green tea, Tea ware & cutlery ECONOMY PRICING 100gms - 350 INR PREMINUM PRICING 100gms - 800 INR MEDIUM HIGH PRICING 100gms- 240-270 INR India Presence Tier 1, Tier 2 prime cities (Online) Domestic presence, Online selling, Focus on Tier 1 population with high class income status Global presence, Mass market, Online+ Retail Extensively through social media, influencer marketing, Content Marketing TV, Newspaper, low on social media other channels, Celebrity Endoresement Social media, Seo, Conetnt marketing Low on social media, Tv, Celebrity Endorsement C O M P E T I T O R A N A L Y S I S ( O N L I N E ) Domestic presence, Online selling, Focus on Tier 1 population with high class income status AWARENESS Low at present Comparatively Low Very High High
- 18. J U G M U G T H E L A , Fine tea, fast food, coffee etc. (cafe) A A P K I P A S A N D S A N C H A T E A Flavored tea, Flower & herbal tea, Black tea, Green tea, Oolong tea, teaware PRICE CRITERIA PLACE/ TARGET MARKET PRODUCT PROMOTION I N F I N I T E A B O U T I Q U E , C H A M P A G A L I Floral tea, herbal tea, fruit tea, ice tea, flavored tea, bubble tea, green tea, Tea ware & cutlery, Bakery deights Tea per cup 250-400 Tea per cup- 99-150 Champa gali, Saket, New Delhi Multiple Locations, NEW Delhi Champa Gali, Saket, New Delhi Extensively through social media, influencer marketing, Content Marketing, Word of Mouth, Zomato Social media, Seo, Conetnt marketing Low on social media, Tv, Celebrity Endorsement C O M P E T I T O R A N A L Y S I S ( B O U T I Q U E ) Price per Cup 200-350
- 19. PERSONALITY PSYCHOGRAPHICS Extrovert Explorative Fun-loving Social BACKGROUND Post-Graduate Analyst at JP Morgan Gujarati from Ujjain, M.P. Philanthropist Environmentalist Socialist HOBBIES Gastronomy Affinity of Organic Food Photography INTERESTS Travelling Writing Blogs Social Work Food Blogs Stock Market Investments Prateek is an ambitious, educated, responsible guy working and enjoying his life in a balance. LIFESTYLE Routine Gym/Walk Work Netflix AMBITIONS Travel the unexplored places Become an investor entrepreneur PRATEEK 25 yrs, Pune, Maharashtra CONSUMER PERSONA Creative/Imaginatiive Ambitious Socialable Organized
- 21. PSYCHOGRAPHIC Achievers & believers Convenience & comfort seekers Fitness and health enthusiasts Curious/fancy for tea MARKET SEGMENTATION BEHAVIOURAL Health conscious Quality driven experimental Early adapters GEOGRAPHIC Tier 1, tier 2 prime cities (online) Tier 1 ( Delhi for tea boutique) DEMOGRAPHICS No Gender bar 20 and beyond Millennials & Gen Z High middle class & above Educated, aware, aspiring Student, working, Tea Sommeliers
- 22. 1) Capturing the Micro Moments 2) Coming Alive with Live Videos 3) Involving the Audience 4) Optimizing Augmented Reality 5) A little influencer marketing hurts no one 6) In house workshops Marketing Strategies “Good marketing makes the company look smart Great marketing makes the customer look smart “ -Joe Chaernov
- 23. Raw material Supplier (Flowers, herbs, fruits,spices) Packaging Material Supplier S U P P L Y C H A I N Selling through E-commerce website and other online platforms Processed base TEA supplier Blending of tea and packaging/ branding Logistics/ Distribution Customer Logistics Logistics Logistics U P S T R E A M D O W N S T R E A M UI/UX for website development Digital Marketing Firm Selling through Tea Boutique Baked Bakery products supplier
- 24. MOODBOARD
- 25. Thank You