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Traditional marketing approach had lost its effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shift in thinking from a historical perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALITY OF A BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALITY OF A BRAND ,[object Object],[object Object]
IDENTITY ,[object Object]
BRAND PERSONALITY Vs IDENTITY ,[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
 

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Brand Personality concept