3. Merchandise is any item that you produce with the intent
of using as a promotional giveaway or for resale.Such as
posters, brochures, booklets, etc.
BRAND MERCHANDİSE DESİGNING
6. List of Brand Merchandise
❖ Business Cards
❖ Letterheads
❖ Envelopes
❖ Compliment Slips
❖ Invitation Slips
❖ Flyers
❖ Rubber Self Ink Stamps
❖ Folded Brochures
❖ Product Labels
❖ Folder Cases
❖ Car Wraps
❖ App Icons
❖ Favicons
❖ QR Codes with Logos
❖ Pen Pencil Scale
❖ Cups
❖ Diary
❖ Mascot
7. Although most of the world is
trying to go paperless, the need
for business stationery still stays
inevitable in many ways. Often, a
potential client’s first contact with
a company is through a business
letter or a business card, so more
and more business owners are
using well-designed business
stationery to build the brand and
personality of their businesses, in
order to leave a long lasting
impression.
BRAND MERCHANDİSE DESİGNING
8. BRAND MERCHANDİSE DESİGNING
❖ Arcadia is a SPECIALIST in the
supply and distribution
of BRANDED PROMOTIONAL
PRODUCTS to support
businesses and their marketing
activity.
10. Color Scheme
❖ Matching the colors in your logo to those on
your stationery is a great idea to achieve
consistent branding.
❖ Think carefully about your brand’s colors,
and how you use them in the design of every
stationery item.
12. Contact Informationmake sure you always
include contact information on
your custom printing items, and
keep in mind you will have to
choose the most appropriate
and vital contact details for
each stationery item.
In addition to the name of
your company, your stationery
should include your mailing
address, telephone number,
and fax number. Your website
URL may be practical to add,
too.
13. Font
❖ Choosing font styles and colors that are easy to
read is a must.
❖ Text should be printed in an easy-to-read format
and proper aligned .
❖ Make sure to use highlighted fonts for
emphasizing the more important pieces of
information, like contact details.
❖ Do not mix and match multiple fonts within one
design; instead, use no more than two.
40. QR Codes with Logos
QR Codes stands for Quick Response Code
is the trademark for a type of matrix barcode.
First designed for the automotive industry in Japan.
A barcode is a machine-readable optical label that contains
information about the item to which it is attached.