To design a logo one should ask the questions to themselves as well as others whom they consider, posses the knowledge of the respective business. Chek it out this informative PPT when you going to designing your company logo.

2. A Logo Serves A Company in
Many Domains Like…

3. Serves as X-factor for the branding of the company.
Attracts new customers for the company.
Serves an alternate identity to the company.
It’s a pictorial representation of a company which
represents its uniqueness, motto and the product as well.

4. Now that, we have understood the importance
of the logo’s in the modern era We should also
understand the basics of making a logo. And to
understand the basics, one should ask the
questions to themselves as well as others
whom they consider, posses the knowledge of
the respective business.

7. 1. Word marks like eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue
2 .Letterform like Honda, Uber, Unilever, Beats and McDonald’s.
3.Pictorial like Starbucks, Twitter etc.
4.Abstract like Nike, adidas
4

8. It depends a lot on what is
the name of the company or
what you make or provide. If
you go for abstract symbol
make sure it’s
straightforward and mirrors
the image of the company.

9. The logo from color to shape
should give a sense what is
company all about. When people
look at it, they should get a feel
for your brand personality and
your distinctive point of view.

10. Color choice is incredibly
important. To best
differentiate yourself, it’s
paramount to choose a color
that your biggest competitors
do not use in their logos. Also
consider that different colors
stand different psychological
meanings.

11. Fonts, like colors, convey and inspire
various emotions. Different fonts
work best for different businesses.
For example, a logo for a legal firm --
which should convey honorability,
strength and justice -- might best be
represented in a bold,
straightforward font free of flourish.

13. Working with a skilled graphic designer is
really critical. They understand what a good
logo is and how it needs to scale and function
across different media and marketing
channels, like on your website, within an app
or on a storefront sign, all key things that
shouldn’t be left to chance or guessed at on
the fly.

14. Online, weave your logo into your website,
digital ad campaigns and on social-media sites
where you have company accounts, like
Facebook, Twitter, Instagram and Pinterest.
Offline, put your logo on your front door,
business card, product packaging, uniform and
on company stationery and contracts

15. The worst mistake of all, Wheeler says,
is settling on a logo before seriously
considering your key competitors’
logos. If your logo ends up similar to
theirs, even in the slightest, customers
might not be able to tell you apart and
you could lose business.

16. Depends upon the graphic designer
and the project length and
requirements.

17. Most logos, Wheeler says, need some
touching up after a decade’s time or so
anyway, to avoid growing stale. The key
is to get it right from the start, then fine
tune as needed over time.

18. For more visit:
http://www.ecreationsindia.com/logo_brochure

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