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Business Card
Business Card Layout and Design Guidelines
• The importance of a business card cannot be stressed
enough when it comes to projecting a professional and
long-lasting image in the minds of potential and existing
customers.
When designing the layout of the business card,
consider the following tips and guidelines:
Information: Decide what information should on the
business card. Remember, you want the reader to
remember who you are, what you do, and how to contact
you.
Layout and Design Do Not Overcrowd:
Since the business card is a very small document, it is
important not to try and “squeeze” too much information
on it. You do not want to lose the most important
information on the card due to overcrowding.
Consistency:
The look and design of a business card should be
consistent with other documents used in the business.
This helps to project a professional image. It says, “I care
about the way you perceive me and my business.”
Layout and Design Typefaces (Fonts):
Use no more than two different typefaces (fonts) on
your business card. This helps create a clean, easy-to-
read business card. Proportion: Keep the size and
placement of each element on the business card
balanced and in proportion. This will help make the
card more pleasing on the eyes of the reader. Have a
Paper Plan: Before putting anything on the computer,
sketch several possible business cards on paper and
experiment with different layouts and designs.
What to Include on a Business Card
Business cards usually contain the
following elements:
• Business name
• Postal mailing address
• Telephone and fax numbers
• Web site address (URL)
• The business logo and tagline
DIFFERENT CATEGORIES OF BUSINESS CARD
•Matt Laminated Business Cards
•Soft Touch Velvet Laminated Business Cards
•Foil Blocked Matt Laminated Business Cards
•Foil Blocked Velvet Laminated Business Cards
•Duplexed Colorplan Business Cards
•Cotton Foil Blocked Business Cards
•Wild Textured Foil Business Cards
•Colorplan Foil Business Cards Special Offers

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business_card.pptx

  • 2. Business Card Layout and Design Guidelines • The importance of a business card cannot be stressed enough when it comes to projecting a professional and long-lasting image in the minds of potential and existing customers. When designing the layout of the business card, consider the following tips and guidelines: Information: Decide what information should on the business card. Remember, you want the reader to remember who you are, what you do, and how to contact you.
  • 3. Layout and Design Do Not Overcrowd: Since the business card is a very small document, it is important not to try and “squeeze” too much information on it. You do not want to lose the most important information on the card due to overcrowding. Consistency: The look and design of a business card should be consistent with other documents used in the business. This helps to project a professional image. It says, “I care about the way you perceive me and my business.”
  • 4. Layout and Design Typefaces (Fonts): Use no more than two different typefaces (fonts) on your business card. This helps create a clean, easy-to- read business card. Proportion: Keep the size and placement of each element on the business card balanced and in proportion. This will help make the card more pleasing on the eyes of the reader. Have a Paper Plan: Before putting anything on the computer, sketch several possible business cards on paper and experiment with different layouts and designs.
  • 5. What to Include on a Business Card Business cards usually contain the following elements: • Business name • Postal mailing address • Telephone and fax numbers • Web site address (URL) • The business logo and tagline
  • 6. DIFFERENT CATEGORIES OF BUSINESS CARD •Matt Laminated Business Cards •Soft Touch Velvet Laminated Business Cards •Foil Blocked Matt Laminated Business Cards •Foil Blocked Velvet Laminated Business Cards •Duplexed Colorplan Business Cards •Cotton Foil Blocked Business Cards •Wild Textured Foil Business Cards •Colorplan Foil Business Cards Special Offers