Fonts have evolved along with the human race, each font family has a unique story to tell, but we know so little of them. This presentation intends to give you a very small look in the world of font and the importance of their creation for brands.
Vanity publishers charge authors thousands of dollars to publish their books but provide poor quality and little support. They are a business, not focused on selling books, and can profit without selling any. Using a vanity publisher can damage an author's reputation and chances of being published traditionally. While some authors succeed through vanity publishers, it is not recommended, especially for new authors.
Look magazine targets young women ages 18-30. It aims to provide fashion advice, beauty tips, and celebrity gossip. The front cover uses pink and white colors with bold fonts and a large picture of celebrity Kim Kardashian to attract readers. It also promises wedding outfit advice to get readers interested in looking inside. The magazine appeals to readers through its focus on women's fashion, use of celebrity news, and inclusive portrayal of women across its pages and models.
The document discusses how brands can use archetypes to connect with customers on a deeper level. It introduces 12 common brand archetypes like Innocent, Hero, Explorer, and explains how brands can identify their own archetype. The document then provides tips on how to leverage a brand's archetype, including how to incorporate it into marketing messages, website content, social media, and more. It emphasizes the importance of consistency and staying true to the brand's core values and purpose. The document encourages brands to conduct an "archetype audit" to ensure all aspects of the brand are aligned and conveying the same personality.
The document discusses how branding is evolving in the modern attention economy. It notes that the average human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013, about the same as a goldfish. It suggests that brands must go small and hyper-focused or risk losing relevance as people distrust large brands and advertising. The document advocates for brands to shift their focus from products to experiences and transformation through sensory-driven interactions across multiple platforms to engage people in the digital age.
The document discusses branding and storytelling for businesses. It uses Kimpton Hotels as a case study, noting the key aspects of their brand which convey whimsy, fun and individuality. It emphasizes using research to understand a brand's DNA and how customers perceive it. For adventure travel companies, it suggests determining how the company is a unique chapter in the adventure travel story by focusing on what category it is in, how it differs, its customers and why it is important.
The document discusses strategies for A.T. Cross to appeal to younger consumers and increase brand awareness, including developing a diffusion line and targeting students and women. It proposes a multi-purpose pen called the "Tech 3" as an entry product and partnering with designer brands to include Cross pens in their handbags. Social media strategies are also discussed, highlighting the importance of engaging customers online through platforms like Instagram and Twitter.
Vanity publishers charge authors thousands of dollars to publish their books but provide poor quality and little support. They are a business, not focused on selling books, and can profit without selling any. Using a vanity publisher can damage an author's reputation and chances of being published traditionally. While some authors succeed through vanity publishers, it is not recommended, especially for new authors.
Look magazine targets young women ages 18-30. It aims to provide fashion advice, beauty tips, and celebrity gossip. The front cover uses pink and white colors with bold fonts and a large picture of celebrity Kim Kardashian to attract readers. It also promises wedding outfit advice to get readers interested in looking inside. The magazine appeals to readers through its focus on women's fashion, use of celebrity news, and inclusive portrayal of women across its pages and models.
The document discusses how brands can use archetypes to connect with customers on a deeper level. It introduces 12 common brand archetypes like Innocent, Hero, Explorer, and explains how brands can identify their own archetype. The document then provides tips on how to leverage a brand's archetype, including how to incorporate it into marketing messages, website content, social media, and more. It emphasizes the importance of consistency and staying true to the brand's core values and purpose. The document encourages brands to conduct an "archetype audit" to ensure all aspects of the brand are aligned and conveying the same personality.
The document discusses how branding is evolving in the modern attention economy. It notes that the average human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013, about the same as a goldfish. It suggests that brands must go small and hyper-focused or risk losing relevance as people distrust large brands and advertising. The document advocates for brands to shift their focus from products to experiences and transformation through sensory-driven interactions across multiple platforms to engage people in the digital age.
The document discusses branding and storytelling for businesses. It uses Kimpton Hotels as a case study, noting the key aspects of their brand which convey whimsy, fun and individuality. It emphasizes using research to understand a brand's DNA and how customers perceive it. For adventure travel companies, it suggests determining how the company is a unique chapter in the adventure travel story by focusing on what category it is in, how it differs, its customers and why it is important.
The document discusses strategies for A.T. Cross to appeal to younger consumers and increase brand awareness, including developing a diffusion line and targeting students and women. It proposes a multi-purpose pen called the "Tech 3" as an entry product and partnering with designer brands to include Cross pens in their handbags. Social media strategies are also discussed, highlighting the importance of engaging customers online through platforms like Instagram and Twitter.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document provides tips for finding cheap designer purses, including watching for sales on designer websites and at stores like TJ Maxx, diligently searching eBay and bidding on purses during off hours, signing up for email lists to get notifications of sales and coupons, and being wary of fake purses sold by unknown websites or sellers with no return policies.
Localized Content: Better a Shield Than a SwordRonell Smith
Great content is a nice-to-have, but being a remarkable, meaningful brand is essential for success in the online and offline worlds. Guess what? Being a 10X brand makes it easier to create the content that'll moves the needle.
This presentation shows the importance of Brand & its exercise along with the role of a Brand Consultant. There are many who think: Brand is same as Branding and do not understand its technicalities. Brand is a Process that is entirely a different entity and equally important as Business & Marketing !! Hopefully, this will help in understanding it.
This document provides a summary of the fourth issue of the magazine "Gypsy Chic". It includes interviews with three greeting card publishers: Andrew Chambers of Two Scoops, Marion Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art. The issue also contains articles on public relations, sales techniques, pen suppliers, and religious greeting cards. It recommends a book involving art licensing and promotes free resources for readers. The editor discusses preparations for the next issue and her plans to attend a business bootcamp.
The document discusses how creative writing techniques can be applied to business. It suggests using free writing to brainstorm solutions to business problems without censorship. It also advises crafting strong characters for the business brand, employees, and clients. Finally, it recommends business owners seek feedback from trusted colleagues, read industry books, and continue refining their business ideas through persistent work.
Developing a more distinctive brand propositionBrand Remedy
This document discusses branding for professional services firms. It covers the key elements of a professional services brand including messaging, values, and visual identity. It also discusses managing a successful branding project by being clear on objectives, doing research, developing a unique personality, and having courage to differentiate. The document provides tips on creating effective messaging and standing out in a crowded marketplace by focusing on vision, values, and visual identity. It emphasizes the importance of ongoing brand management through regular reviews and reinforcing values internally and online.
Brand personality describes brands in terms of human characteristics. It is based on theories of human personality and uses similar measures to describe brand attributes and factors. Many powerful brands spend a great deal of time developing distinctive personalities for their brands to appeal to consumers on an emotional level. Consumers often make judgments about brands and companies in personality terms, describing them as friendly, trustworthy, or dishonest. Brand personality aims to provide an emotional connection and experience with the brand to foster loyalty.
Advanced Email Marketing for Massage TherapistsAllissa Haines
This document summarizes tips and best practices for advanced email marketing. It covers topics like building an email list, segmenting lists, creating email templates, writing compelling subject lines and content, call to action buttons, timing of emails, analytics and metrics, welcome emails, and working with referral partners. The document provides examples and recommendations for each topic to help users improve their email marketing strategy and campaigns.
The document discusses the core elements of building a strong brand: connecting with your audience, offering real and unique value, and reinforcing your credibility. It notes that branding is a mentality, not a skill, and emphasizes the importance of having a clear "core" message and values. The document then provides examples of how different brands exemplify the C.O.R.E. principles through their marketing approaches. It concludes by posing the question "Would you date a brand?" and providing fictional dating profiles for three brands with different personalities.
This document provides a lighthearted guide to typography using dating and relationships as a metaphor. It discusses various typographic concepts such as typeface vs. font, type anatomy, font families, pairing typefaces, kerning and leading, and more. Each section relates these concepts to different stages of a relationship from the initial attraction and compatibility to long-term commitment. The document uses humor and analogies to make typically dry typographic topics more engaging and accessible.
This document outlines a proposal for a new women's lifestyle magazine called "Unorthodox" aimed at 16-24 year old females. The magazine will focus on topics related to love, fashion, and horoscopes in a chatty, informal tone. Sample articles are proposed on stress relief tips, diet and exercise advice, and relationship advice. Mockups of magazine pages are created and feedback from the target audience is positive overall. A 16-page test issue is budgeted, with costs for personnel, equipment, printing, and estimated sales and advertising income projected to result in a small profit.
The document discusses conventions used on the front covers of lifestyle magazines. It notes that front covers typically feature a single celebrity shot with high key lighting, direct gaze, and body language implying the viewer can "be me or have me." The masthead and tagline are meant to convey the magazine's emotional promise and reinforce its ideological messages. The cover aims to position the magazine as a friend or mentor, constructing an idealized lifestyle and "permission to dream" that entices readers to buy into the magazine's worldview.
WIP_101 Things I learned in Worksearch 2.0Aaron Downes
First created in 2011, I shared this with the network as a compilation of all the things I have learned working with them and working on my own Worksearch.
Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.
This document provides tips for effectively communicating with your target audience through design, copy, and consistency. It emphasizes the importance of understanding who your audience is in order to attract them. Key aspects to consider include motivational research on your audience, creating a composite reader, using color and fonts as emotional hooks, and ensuring your message is consistent across all materials. The document also discusses using brand communication to convey who you are and what your audience responds to through non-verbal cues. Specific elements like the language of color, font choice, book cover design, endorsements, and developing a media kit are examined to effectively speak to your target market in 3 sentences or less.
Tessa Schlesinger has been writing professionally for many years, gaining experience in various forms of writing including marketing materials, ghostwriting, editing, script supervision, and article writing. She has received positive feedback and accolades for her clear, engaging writing style and ability to explain complex topics accessibly. This document provides examples of Tessa's extensive experience and skills in writing for a variety of purposes and industries.
1) Brand stories are important for building emotional connections with consumers and loyalty. People want to belong to the cultures represented by popular brands.
2) While many brands successfully communicate positive stories, there are also many examples of brands struggling due to negative stories that undermine goodwill.
3) To overcome negative stories, brands need to develop and communicate more believable and favorable stories to consumers. However, existing communication models are not well-suited for sharing brand stories.
4) Through case studies and design thinking tools, the researcher developed management strategies to help brands overcome negative stories and create fruitful favorable stories.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document provides tips for finding cheap designer purses, including watching for sales on designer websites and at stores like TJ Maxx, diligently searching eBay and bidding on purses during off hours, signing up for email lists to get notifications of sales and coupons, and being wary of fake purses sold by unknown websites or sellers with no return policies.
Localized Content: Better a Shield Than a SwordRonell Smith
Great content is a nice-to-have, but being a remarkable, meaningful brand is essential for success in the online and offline worlds. Guess what? Being a 10X brand makes it easier to create the content that'll moves the needle.
This presentation shows the importance of Brand & its exercise along with the role of a Brand Consultant. There are many who think: Brand is same as Branding and do not understand its technicalities. Brand is a Process that is entirely a different entity and equally important as Business & Marketing !! Hopefully, this will help in understanding it.
This document provides a summary of the fourth issue of the magazine "Gypsy Chic". It includes interviews with three greeting card publishers: Andrew Chambers of Two Scoops, Marion Hancock of Art Cards Ireland, and Beth Nadler of Beth Nadler Art. The issue also contains articles on public relations, sales techniques, pen suppliers, and religious greeting cards. It recommends a book involving art licensing and promotes free resources for readers. The editor discusses preparations for the next issue and her plans to attend a business bootcamp.
The document discusses how creative writing techniques can be applied to business. It suggests using free writing to brainstorm solutions to business problems without censorship. It also advises crafting strong characters for the business brand, employees, and clients. Finally, it recommends business owners seek feedback from trusted colleagues, read industry books, and continue refining their business ideas through persistent work.
Developing a more distinctive brand propositionBrand Remedy
This document discusses branding for professional services firms. It covers the key elements of a professional services brand including messaging, values, and visual identity. It also discusses managing a successful branding project by being clear on objectives, doing research, developing a unique personality, and having courage to differentiate. The document provides tips on creating effective messaging and standing out in a crowded marketplace by focusing on vision, values, and visual identity. It emphasizes the importance of ongoing brand management through regular reviews and reinforcing values internally and online.
Brand personality describes brands in terms of human characteristics. It is based on theories of human personality and uses similar measures to describe brand attributes and factors. Many powerful brands spend a great deal of time developing distinctive personalities for their brands to appeal to consumers on an emotional level. Consumers often make judgments about brands and companies in personality terms, describing them as friendly, trustworthy, or dishonest. Brand personality aims to provide an emotional connection and experience with the brand to foster loyalty.
Advanced Email Marketing for Massage TherapistsAllissa Haines
This document summarizes tips and best practices for advanced email marketing. It covers topics like building an email list, segmenting lists, creating email templates, writing compelling subject lines and content, call to action buttons, timing of emails, analytics and metrics, welcome emails, and working with referral partners. The document provides examples and recommendations for each topic to help users improve their email marketing strategy and campaigns.
The document discusses the core elements of building a strong brand: connecting with your audience, offering real and unique value, and reinforcing your credibility. It notes that branding is a mentality, not a skill, and emphasizes the importance of having a clear "core" message and values. The document then provides examples of how different brands exemplify the C.O.R.E. principles through their marketing approaches. It concludes by posing the question "Would you date a brand?" and providing fictional dating profiles for three brands with different personalities.
This document provides a lighthearted guide to typography using dating and relationships as a metaphor. It discusses various typographic concepts such as typeface vs. font, type anatomy, font families, pairing typefaces, kerning and leading, and more. Each section relates these concepts to different stages of a relationship from the initial attraction and compatibility to long-term commitment. The document uses humor and analogies to make typically dry typographic topics more engaging and accessible.
This document outlines a proposal for a new women's lifestyle magazine called "Unorthodox" aimed at 16-24 year old females. The magazine will focus on topics related to love, fashion, and horoscopes in a chatty, informal tone. Sample articles are proposed on stress relief tips, diet and exercise advice, and relationship advice. Mockups of magazine pages are created and feedback from the target audience is positive overall. A 16-page test issue is budgeted, with costs for personnel, equipment, printing, and estimated sales and advertising income projected to result in a small profit.
The document discusses conventions used on the front covers of lifestyle magazines. It notes that front covers typically feature a single celebrity shot with high key lighting, direct gaze, and body language implying the viewer can "be me or have me." The masthead and tagline are meant to convey the magazine's emotional promise and reinforce its ideological messages. The cover aims to position the magazine as a friend or mentor, constructing an idealized lifestyle and "permission to dream" that entices readers to buy into the magazine's worldview.
WIP_101 Things I learned in Worksearch 2.0Aaron Downes
First created in 2011, I shared this with the network as a compilation of all the things I have learned working with them and working on my own Worksearch.
Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.
This document provides tips for effectively communicating with your target audience through design, copy, and consistency. It emphasizes the importance of understanding who your audience is in order to attract them. Key aspects to consider include motivational research on your audience, creating a composite reader, using color and fonts as emotional hooks, and ensuring your message is consistent across all materials. The document also discusses using brand communication to convey who you are and what your audience responds to through non-verbal cues. Specific elements like the language of color, font choice, book cover design, endorsements, and developing a media kit are examined to effectively speak to your target market in 3 sentences or less.
Tessa Schlesinger has been writing professionally for many years, gaining experience in various forms of writing including marketing materials, ghostwriting, editing, script supervision, and article writing. She has received positive feedback and accolades for her clear, engaging writing style and ability to explain complex topics accessibly. This document provides examples of Tessa's extensive experience and skills in writing for a variety of purposes and industries.
1) Brand stories are important for building emotional connections with consumers and loyalty. People want to belong to the cultures represented by popular brands.
2) While many brands successfully communicate positive stories, there are also many examples of brands struggling due to negative stories that undermine goodwill.
3) To overcome negative stories, brands need to develop and communicate more believable and favorable stories to consumers. However, existing communication models are not well-suited for sharing brand stories.
4) Through case studies and design thinking tools, the researcher developed management strategies to help brands overcome negative stories and create fruitful favorable stories.
The cover story is by the legendary Speaker, Sales Trainer, and Best-Selling Author Tom Hopkins who has contributed a great piece on ‘A Formula For Change’ which is a must read. There is also an interview with Dr. Ivan Misner who is an author and the Founder & Chief Visionary Officer for BNI, the world's largest business networking organization. The value doesn’t stop there…
You will also find excellent contributions by many other experts including Merilee Kern, Stacey Brown Randall, Naresh Vissa, J. Kelly Hoey, Art Barter, Sunny Bonnell & Ashleigh Hansberger, Amit Dutta, Josh Levine, Neil Ball, Harrison Monarth and Bruce Oliver
Download a copy to discover more...Discover what MENTORS Magazine has in each issue by subscribing for free by going to http://mentorsmagazine.com
The document provides advice and discussion on friendship, peers, and dealing with peer pressure. It discusses qualities of good friends, the importance of having principles at your core rather than relying on friends, different types of popular kids, making new friends, dealing with gossip and bullying, and developing assertiveness to resist negative peer pressure through suggestion of alternatives or standing your ground.
This document provides guidance on branding for startups. It discusses the importance of branding, defining your brand's personality, choosing a good name, designing logos, and using best practices for copywriting. Key elements of a brand are identified as the name, logo, homepage, user experience, editorial voice, and customer service. The document encourages startups to think about how their brand would behave and what makes some names more successful than others. It suggests tools and resources for developing an effective brand.
1) College admission essays are required by some schools and not required by others. Schools will specify their essay requirements in the application.
2) If required, essay prompts may ask applicants to discuss meaningful experiences, achievements, or issues that have shaped them. Alternatively, some schools may ask for a personal statement without a specific prompt.
3) Effective essays are specific, tell a story through examples rather than just stating facts, and are unique to the applicant. Applicants should brainstorm, write a draft, get feedback, and proofread their essay.
Working at a digital agency, it’s easy to get bewitched by beautiful web design, and let quality writing go out the window. Here are a few tips to help anyone from designers to copywriters to better write for the web
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Similar to Font, An essential element of logo designing (20)
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
2. Content
❖ Like the sans of time: Importance of fonts!
❖ Know your families: Grouping fonts!
❖ Don’t be a wimp: The principle of decisive contrast!
❖ Looks can be deceptive: Selecting the right typeface!
❖ Moral of the story: Conclusion
6. Geometric, Realist & Grotesk..
Geometric Sans Clear, Objective, Modern, Universal; at
their worst, Cold, Impersonal, Boring
7. As Clean As Modern, Yet Human At Their Root..
Humanist Sans Modern, Clear And Empathetic, Yet Wish-
Washy & Fake
8. Oldest Typefaces, Also Referred To As ‘Venetian’..
Old Style Classic, Traditional & Readable, Their
Worst Well, Classic & Traditional!
9. An Outgrowth Of Enlightenment Thinking..
Transitional More Geometric, Sharp & Virtuosic
10. An Outcome Of Two Rival Designers, Bodoni & Didot
Modern
Transitional and Modern Faces Seem
Strong, Stylish, Dynamic. Yet, They Seem
Neither Here Nor There
11. Also Known as ‘Egyptian’
Slab Serif Convey, Specific, Yet Often Quite
Contradictory, Associations
12. Don’t Be A Wimp..
Principle Of Decisive
Contrast
❖ ‘Keep It The Same Or Change It A Lot ‘!
!
❖ Correspondence & Contrast
13. Selecting The Right Typeface
❖ Define Your Brand Identity!
❖ Get A Clear Image Of Your Brand Personality!
❖ Find A Typeface That Embodies Your Brand!
❖ Consider Various Mediums!
❖ Stylise !
14.
15. The Don’ts
❖ Avoid The Ordinary!
❖ Be Timeless!
❖ No Frills!
❖ Give Me Some Space!
❖ Make It Legible
16. You need to avoid this !
Comic Sans
This is how your brand looks when you use ‘Comic Sans’.
17. Conclusion
❖ There are only conventions, No ironclad rules!
❖ Picking typefaces require, a combination of understanding & intuition