This presentation shows the importance of Brand & its exercise along with the role of a Brand Consultant. There are many who think: Brand is same as Branding and do not understand its technicalities. Brand is a Process that is entirely a different entity and equally important as Business & Marketing !! Hopefully, this will help in understanding it.

1. Brand is like a Boat, You value it after you leave the
shore. And it values, how you exercise it

2. Your Brand is what others say about you, when you
are not there

3. If you don’t give the market the story to talk about,
they will define your Brand’s story for you

4. Every Brand has a Story

5. Few Brands tell their story well

6. I am a Brand
Seriously !!
Few Brands tell their story well, Most Don’t

7. Those who do, they win attention

8. Attention, leads to
conversion

9. Those who, fail to tell their story are left alone with
just mere visibility

10. Your foundation, has a story. That will tell them, why
should they care

11. Every story, should have a message that is worth
hearing

12. But, for that you must know your Brand & your audience

13. Alright. Lets, understand a little more….

14. Question Statement

15. Brand
Charter
Attributes Dynamics Innovation
Mission:
?????? ?????? ?????? ??????
Vision:
?????? ?????? ?????? ??????
Values:
?????? ?????? ?????? ??????
Do we have a Brand Charter ??
If yes,
are we following it ??

16. Do we follow
Brand Anthropology ??
Preference and Purchasing Decisions

17. What is Our
Brand Equity ??

18. Hey.. You know Reliance
showroom main abhi
jabardast discount chal
raha hai.. Maine abhi khub
jewellery kharida
She, sounds so excited..
I think I should pay a
visit there..
Whatever, I will still buy
From Tanishq !!
You guys enjoy your
Discount shopping
Brand Loyalty

19. Hey, I bought a Diamond
Ring today, I just sent you
The picture of it
Have a look 
Oh, This one is from
Tanishq !!
This is so beautiful !!
They have soo.. Good
Collections.. I love it !!
Brand Recognition

20. Hey, I think.. I should buy
the Diamond Ring we saw
Last time !!
Am gonna go
Buy tonight !!
What say !!
Oh, Yes.. That one from
Tanishq. Right !!
That was very
Beautiful !!
You should Buy it !!
Brand Recall

21. Hey, did you hear..
Tanishq gonna
Open a showroom in our
City with some new
Designs.. !!
I wonder if they bring some
Nice collections
Of course, there would be
Many nice collections plus
purity !!
They are always innovative
They will be awesome
As always.. 
Perceived Quality

22. Can you tell me the name
of the Brand & what they
say
that am gonna give you
Some clue about.. !!
Oh.. That is so easy.. !!
Its Apple & they say:
Think different
Brand Association

23. What is Your
Brand Positioning ??
Brand Positioning is creating a niche and develop
a different impression in customers mind !!

24. I Trust
Gitanjali
D’damas
Is a Class
Brand Positioning
What is Your
Positioning ??

25.  Your Brand is your Personality Statement and a declaration of
company values
 It is an intangible asset which pays off in a great value if properly
executed and exercised
 Brand exercise is an emotional connection and communication with
the stakeholders that keeps them associated with the company
 A Brand has to be clear, consistent and engaging across all the POC

26. How a
Brand Consultant
Could help !!

27.  Evaluating the existing products and existing branding strategies
 Creating new branding strategies
 Researching on the TG
 Interviewing company stakeholders
 Formulating and making recommendation for Branding and Marketing
Exercise
 Supervising Marketing communication, PR and advertising assignments
 Creating and developing Brand Positioning and Brand Engagements
What a Brand Consultant would do !!

28. Thank You for Your Time
Analyzed & Designed:
Subhendu Biswal
Strategist: ( Business, Brand, Marketing )
why.subhendu@gmail.com
Subhendu.biswal@facebook.com
subhendu.biswal: skype