Brand identity keynote (bboyzz)
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BBOYZZ is a family entertainment company founded by Blan C. Burton. The company name BBOYZZ stands for Burton Boys, the founder's last name. The unique spelling and three brothers logo represent family unity. The logo depicts three well-dressed businessmen representing the strong business team ready to succeed. The mission is to establish a successful music entertainment company producing high quality music through teamwork.
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Analysing a cd cover
The document analyzes the front, spine, and back cover of Usher's album "Raymond v Raymond". The front cover features a large eye-catching image of Usher, his name in bold letters, and the smaller album title. The spine contains the album and artist names for identification on shelves. The back lists the track names and production details in small print, and features another image of Usher in a calm, focused pose meant to represent the album's mood.
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This document discusses design conventions used for album packaging, specifically digipaks and CD panels. It analyzes examples from other bands and explains how the described packaging adheres to conventions like showing the full band on the front, using high key lighting and medium shots of band members to appear fun and appeal to mass markets. Font choices, placement of elements, and inclusion of paint effects are described as following conventions to clearly convey the band name, make the packaging aesthetically appealing and link it to the band's style and target audience. Tracklist layout, inclusion of legal text and relating song titles to fonts are discussed as conventions that help consumers find and engage with the music.
Record Label
A record label is a brand or trademark associated with marketing music recordings and videos. Record labels coordinate the production, distribution, marketing, and legal protection of music and videos. They sign artists to contracts and help develop their careers through A&R, talent scouting, and studio production. Record labels derive their name from the circular label in the center of vinyl records displaying the manufacturer's name and information. Most mainstream artists are signed to one or two major record labels that help market and distribute their music.
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Sentury boy
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The document outlines key conventions for music advertisements including:
1) Placing the artist's name in the boldest text at the top to promote themselves and their album.
2) Including the album name as the second priority in font size and color to clearly advertise it.
3) Using a main image that represents the artist or their music and creates brand identity, allowing customers to easily find the advertisement.
4) Including the record label's small logo to acknowledge their role in producing and selling the music.
Music Brand Pools - Raven and Finch
DO YOU PRODUCE VIDEO CONTENT FOR YOUR BRAND OR MAYBE EVEN MORE BRANDS? THEN YOU PROBABLY MADE ONE OF THE FOLLOWING EXPERIENCES CHOOSING MUSIC FOR IT:
1.)LOOKING FOR MUSIC IN LIBRARIES TAKES A VAST AMOUNT OF TIME.
2.) YOU OFTEN DON’T FIND WHAT YOU LOOKING FOR BECAUSE YOU DON’T KNOW WHAT TO LOOK FOR IN THE FIRST PLACE.
3.) THE CHOICE FOR MUSIC IS UP TO VIDEO editors THAT COULD BE MORE PRODUCTIVE DOING OTHER THINGS.
4.) OFTEN TIMES LIBRARY MUSIC IS CHEAP AND ALSO SOUNDS LIKE IT.
WITH MUSIC BRAND POOLS WE HELP YOUR BRAND TO EASY TO LICENSE MUSIC THAT STRENGTHENS YOUR BRAND RECOGNITION AND GET YOU NOTICES RECOGNIZED AND RECALLED.
Brand building project keynote
1) The document outlines Brittney Boston's brand identity project for her new company BCB Entertainment, which will provide services to musicians.
2) The name BCB Entertainment was selected to represent Brittney Conzuela Boston and tell the story of her journey from nothing to creating a successful company in the music industry.
3) The proposed logo features bright colors, cartoon-style lettering, and a stick figure with headphones in front of a camera, along with the tagline "Hear it, See it, Be it!" which represents the services of recording, photography, and videography.
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Record Label
A record label is a brand or trademark associated with marketing music recordings and videos. Record labels coordinate the production, distribution, marketing, and legal protection of music and videos. They sign artists to contracts and help develop their careers through A&R, talent scouting, and studio production. Record labels derive their name from the circular label in the center of vinyl records displaying the manufacturer's name and information. Most mainstream artists are signed to one or two major record labels that help market and distribute their music.
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Sentury boy
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Conventions of a music advert
The document outlines key conventions for music advertisements including:
1) Placing the artist's name in the boldest text at the top to promote themselves and their album.
2) Including the album name as the second priority in font size and color to clearly advertise it.
3) Using a main image that represents the artist or their music and creates brand identity, allowing customers to easily find the advertisement.
4) Including the record label's small logo to acknowledge their role in producing and selling the music.
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DO YOU PRODUCE VIDEO CONTENT FOR YOUR BRAND OR MAYBE EVEN MORE BRANDS? THEN YOU PROBABLY MADE ONE OF THE FOLLOWING EXPERIENCES CHOOSING MUSIC FOR IT:
1.)LOOKING FOR MUSIC IN LIBRARIES TAKES A VAST AMOUNT OF TIME.
2.) YOU OFTEN DON’T FIND WHAT YOU LOOKING FOR BECAUSE YOU DON’T KNOW WHAT TO LOOK FOR IN THE FIRST PLACE.
3.) THE CHOICE FOR MUSIC IS UP TO VIDEO editors THAT COULD BE MORE PRODUCTIVE DOING OTHER THINGS.
4.) OFTEN TIMES LIBRARY MUSIC IS CHEAP AND ALSO SOUNDS LIKE IT.
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Brand building project keynote
1) The document outlines Brittney Boston's brand identity project for her new company BCB Entertainment, which will provide services to musicians.
2) The name BCB Entertainment was selected to represent Brittney Conzuela Boston and tell the story of her journey from nothing to creating a successful company in the music industry.
3) The proposed logo features bright colors, cartoon-style lettering, and a stick figure with headphones in front of a camera, along with the tagline "Hear it, See it, Be it!" which represents the services of recording, photography, and videography.
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Adele's album cover has a simple black and white design on the front and back. The front photo shows vulnerability while the back conveys power and emotion. Track listings and websites are provided to help audiences connect with the artist.
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The document describes the process of editing a music CD cover. It includes screenshots showing the evolution of the front cover, back cover, inlay, and CD itself. The designer cropped an image, added textures and song/album titles. Feedback prompted changing the background to be more musical. Text was added to the inlay about supporting breast cancer. The same textures were used throughout to ensure cohesion across the CD packaging.
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The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
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Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for album releases by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. It describes the key elements included in the posters and digipaks such as the artist name, album name, release date, album cover artwork, and synergy between the poster and digipak designs. Common aspects highlighted across the posters and digipaks are consistency in fonts, colors, and imagery to clearly promote the albums.
Analysis
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The document analyzes a band's album advertisement, noting that most band members make direct eye contact with the viewer except one. The black color scheme and blond hair/white shirt of one member helps them stand out against the background and conveys that the album is rock music. The ad clearly promotes the new album release date, formats, and social media links for more information, with the artist and album names prominently displayed in large text as is conventional.
Record labels
Record labels publish and market music recordings and videos. There are major labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group. Independent labels are not affiliated with major labels and are considered more artist-friendly, though they have less financial resources. Record labels provide financial support for recording, mixing, mastering, pressing, and marketing albums. They earn back this investment if albums are successful. Copyright law restricts unauthorized use of music and record labels are responsible for controlling use of the music they publish and enforcing copyright.
Feedback final
The feedback on the album design was positive, praising the clear brand identity, professional appearance, and good image placement and filters. Suggested changes included repositioning the barcode, using a custom font for the artist name, and adding the record label to the spine. Based on this, the designers changed the barcode location so it did not cover an image and flipped the inside image right-side up. They opted to not add a label to the spine to keep it simple and consistent with the artist's style. The feedback helped improve the design and placement of elements in the digipak.
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The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for music albums by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. Key details that are consistently highlighted include the clear display of the artist name and album title, information about release dates and where the album can be purchased, and maintaining synergy between the design of the poster and digipak. Simplicity and consistency in design is emphasized as important for recognition and promoting album sales.
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Digipak
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
Evaluation question 2
Evaluation Question 2 -How do the elements of your production work together to create a sense of "branding"?
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Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
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Brand identity keynote (bboyzz)
BBOYZZ is a family entertainment company founded by Blan C. Burton. The company name BBOYZZ stands for Burton Boys, the founder's last name. The unique spelling and three brothers logo represent family unity. The logo depicts three well-dressed businessmen representing the strong business team ready to succeed. The mission is to establish a successful music entertainment company producing high quality music through teamwork.
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Cd covers
The CD cover for Scouting for Girls depicts a beach theme with the band's logo. It has a minimal design without white space, suggesting a calm, indie pop style. The logo is prominently featured for brand recognition. Track listings and copyright details are on the back.
The Script's CD cover continues a consistent style with dark colors. The front and back both feature hands, and the front prominently displays the band and album names. Contact details are included to engage audiences.
Adele's album cover has a simple black and white design on the front and back. The front photo shows vulnerability while the back conveys power and emotion. Track listings and websites are provided to help audiences connect with the artist.
Music CD print screens
The document describes the process of editing a music CD cover. It includes screenshots showing the evolution of the front cover, back cover, inlay, and CD itself. The designer cropped an image, added textures and song/album titles. Feedback prompted changing the background to be more musical. Text was added to the inlay about supporting breast cancer. The same textures were used throughout to ensure cohesion across the CD packaging.
Alaysis of albums
The document analyzes several indie album covers. It notes that they typically have simple, minimalist designs that focus on the band name and logo in plain fonts. This emphasizes the music over the artists' images. The album covers mainly use black and white with occasional splashes of color. They maintain continuity across the front and back covers as well as in the spine. The goal is a clean, easy-to-read presentation that lets the music be the central focus.
Analysis of music posters and digipaks
The magazine poster and digipak are promoting Eminem's "Recovery" album. The poster clearly displays the album name and Eminem's name at the top in his signature font. It provides information about a hit single, featured artists, the release date, and Eminem's website. The simple black-and-white album cover image on both the poster and digipak depicts a man walking away, symbolizing rehabilitation from addiction in line with the album's theme of "Recovery". Both pieces utilize Eminem's standard font and color scheme for consistency in promoting the new album.
Draft Digi pack and advert
The document discusses the creation of marketing materials for a house music video. The creator designed colorful stick figure characters with thumbprint heads to represent a children's party theme in a comedic way. A yellow background and party elements were used to make the advertisements fun and eye-catching. Character sketches and magazine layouts were developed to promote the music video across the digital packaging and marketing campaign with the goal of attracting a wide audience through humor and distinctive visuals.
Coursework Evaluation
The document summarizes a student's advanced portfolio coursework project creating a music video with an indie/rock theme. The student worked with a friend to film and write up the project, contributing equally. Their target audience was defined using demographic profiling as mainly white, aged 16-24, from socio-economic class C1. The music video fulfills conventions of the genre through visuals relating to lyrics and music. Album covers were also created to appeal to the target indie audience and maintain the edgy brand image established.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for album releases by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. It describes the key elements included in the posters and digipaks such as the artist name, album name, release date, album cover artwork, and synergy between the poster and digipak designs. Common aspects highlighted across the posters and digipaks are consistency in fonts, colors, and imagery to clearly promote the albums.
Analysis
The document analyzes several music album covers and promotional posters. It finds that they commonly use continuity of colors, fonts, and imagery between the album, poster, and CD to tie the materials together. This includes using the same central image and 2-color theme across all items. It also notes that posters typically feature reviews and social media information to encourage audience interaction. Overall, the analysis concludes that following simple conventions like a 2-color theme and central imagery position helps make the materials recognizable and visually cohesive.
Razorlight Advert
The document analyzes a band's album advertisement, noting that most band members make direct eye contact with the viewer except one. The black color scheme and blond hair/white shirt of one member helps them stand out against the background and conveys that the album is rock music. The ad clearly promotes the new album release date, formats, and social media links for more information, with the artist and album names prominently displayed in large text as is conventional.
Record labels
Record labels publish and market music recordings and videos. There are major labels like Universal Music Group, Sony Music Entertainment, and Warner Music Group. Independent labels are not affiliated with major labels and are considered more artist-friendly, though they have less financial resources. Record labels provide financial support for recording, mixing, mastering, pressing, and marketing albums. They earn back this investment if albums are successful. Copyright law restricts unauthorized use of music and record labels are responsible for controlling use of the music they publish and enforcing copyright.
Feedback final
The feedback on the album design was positive, praising the clear brand identity, professional appearance, and good image placement and filters. Suggested changes included repositioning the barcode, using a custom font for the artist name, and adding the record label to the spine. Based on this, the designers changed the barcode location so it did not cover an image and flipped the inside image right-side up. They opted to not add a label to the spine to keep it simple and consistent with the artist's style. The feedback helped improve the design and placement of elements in the digipak.
Digipak advert planning
The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Analysis of music posters and digipaks
The document discusses magazine posters and digipaks for music albums by various artists. It analyzes posters and digipaks for albums by U2, Ed Sheeran, and Eminem. Key details that are consistently highlighted include the clear display of the artist name and album title, information about release dates and where the album can be purchased, and maintaining synergy between the design of the poster and digipak. Simplicity and consistency in design is emphasized as important for recognition and promoting album sales.
KB Music Group
This document discusses plans for a new music brand called KB Music Group. It outlines the brand's vision of growing to dominate the independent music label market while focusing on real musical talent over hit singles. The logo and tagline are designed to convey accessibility and ease of finding desired music. Strengths include a foundation in digital music innovation, while concerns are ensuring the brand's longevity.
Digipak
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
Evaluation question 2
Evaluation Question 2 -How do the elements of your production work together to create a sense of "branding"?
Brand identity
The document discusses the branding strategy for a company called Ntice Music. It outlines their company name, which is unique and recognizable. Their logo is a wordmark featuring the colors red and black to represent luxury and attract attention. It will personify their brand of music and events. The document also examines a competitor's logo from Atlantic Records and effective logos in general. It describes Ntice Music's corporate culture as fun and promoting creativity. Their mission is to provide the best independent music and unique events. Finally, it proposes their tagline "That sounds nice!" which is short and provocative to make customers want to listen to their music.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
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Brand identity keynote (bboyzz)
BBOYZZ is a family entertainment company founded by Blan C. Burton. The company name BBOYZZ stands for Burton Boys, the founder's last name. The unique spelling and three brothers logo represent family unity. The logo depicts three well-dressed businessmen representing the strong business team ready to succeed. The mission is to establish a successful music entertainment company producing high quality music through teamwork.
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Evaulation for media 3
The document discusses brand image and how the band Oasis effectively portrays their brand through their music videos, album covers, logo, and style. It provides examples of how Oasis promotes a rebellious, rock-and-roll lifestyle through imagery of drug and alcohol use, expensive possessions, and a bold, striking logo. The document also discusses how the author's band aims to achieve a similar brand image centered around rock-and-roll through their music video, ancillary tasks, and logo design.
Branding
Branding is an important factor for musicians to establish an image and appeal to target audiences. The document discusses branding an artist as a typical teenage acoustic musician. It describes creating a simple yet eye-catching logo inspired by other acoustic artists using the same technique. Throughout three marketing products - a music video, album cover, and magazine ad - the same black and white color scheme and high contrast editing style were used to maintain the artist's brand image and create links between the products.
Branding
Branding is an important factor for musicians to establish an image and appeal to target audiences. The document discusses branding an artist as a typical teenage acoustic musician. It describes creating cohesive branding across three products - a music video, album cover, and magazine ad - using consistent black and white imagery, fonts, and high contrast effects to clearly convey the artist's brand and link the products together for audiences.
Branding2
This document discusses branding for an acoustic music artist targeting teenagers. The branding aims to create a consistent image across three products - a music video, album cover, and magazine advertisement. Specifically, the branding uses a simple black and white logo and font style throughout the products to clearly convey who the artist is and appeal to the target audience. Memory clips from the music video are also used in black and white on the album cover to link the two products under the same brand image.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and tagging it with relevant keywords. This helped the video appear in searches and direct fans to Strio's website and music. The website featured tour dates, social media links and information on purchasing the album. To promote the first single "A Game of Chess", tweets were encouraged using the hashtag #AGameOfChess to generate buzz. The music video on YouTube also helped promote the song. The single was made available on iTunes and other online stores to encourage downloads and listening.
Branding
The document discusses branding strategies used by various artists including Pixie Lott, Tyler the Creator, and AC/DC. It notes that each artist has a consistent and unique style with their font, colors, and album covers that helps audiences recognize and remember them. The document then considers how looking at different artists in various music styles can influence planning the branding of one's own music group, such as with logos, colors, target audiences. It provides examples of fonts and colors considered for a music group's branding, with the goal of presenting a narrative of heartbreak to audiences.
A2 media evaluation Q2.
Our band's brand identity represents a fun and cheeky pop-rock genre. Throughout our music video and ancillary tasks like a magazine ad and digipak, we have maintained consistency in visual elements like costumes, props, and color palette to reinforce this brand image. Close-up shots of band members performing and having fun also convey the personality of our pop-rock group. Compared to a more serious band like The Killers, our products showcase our band members' lighthearted personalities through elements like a food fight narrative and casual costumes.
Japheth Campbell
Atom Bomb Records is a digital record label that produces singles rather than full albums. It chose the name Atom Bomb Records to evoke the retro-futuristic Atomic Age. The logo features the letters ABR within a pictorial representation of an atomic bomb mushroom cloud. The logo is designed to be recognizable in black or white. The company aims to empower artists and provide high quality music to fans through digital singles. Its mission is to allow artists creative freedom and give fans choice over what music they access. The tagline "We split the album so you'll win the war!" references splitting atoms and references the atomic bomb ending WWII to distinguish its single-focused model.
Task 4 a2
Record labels are responsible for marketing, distributing, and managing the copyright of music videos and recordings. They work with artists to promote their music to wider audiences through platforms like MP3, TV, and radio. There are two main types of record labels - major labels that spend millions promoting mainstream artists, and independent labels that focus on local and niche genres with less funding. The document discusses how an independent UK label called LAB Records would be a good fit for the artist due to its focus on pop-rock music. It also outlines what can and cannot be done with copyright for a music video, such as making it clear it is a non-imitative cover version rather than claiming the original song.
Evaluation question one
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Record labels
Record labels are companies that publish, market, and distribute music recordings and videos. They also enforce copyright rules for artists' songs and maintain contracts between artists and managers. Major labels have more pressure to produce commercially viable content, while independent labels give artists more creative freedom as upcoming artists. The document recommends an independent UK label called LAB Records that has signed a distribution deal, giving it worldwide reach. It discusses considerations for using copyrighted music in one's own productions, such as obtaining permission and proper labeling. The document proposes a hypothetical independent pop music label called TDrop Record Label focused on emotional work with a minimalist tear drop logo design in red and black for recognition.
Record label research
The document provides details on several proposed record label logos and names. It discusses two logos in particular - Loop Recordings and Podium Recordings.
For Loop Recordings, the name was chosen to imply a curly font style and suggest the target audience will enjoy the music on repeat. The logo features headphones merged with text in a simple black and white design.
Podium Recordings was named to imply being the best. Its logo features volume level images in place of a podium, with text above to suggest being number one. Different color schemes were tested, with black background and bright pink/purple image seen as most effective.
Record label
The document provides details on several proposed record label logos and names. It discusses two logos in particular - Loop Recordings and Podium Recordings.
For Loop Recordings, the name was chosen to imply a curly font style and suggest the target audience will enjoy the music on repeat. The logo features headphones merged with text in a curly font. Various color schemes and filters were tested before deciding on simple black and white.
Podium Recordings was named to imply being the best. Its logo features volume level images placed under text to resemble a podium. Color schemes were tested before deciding on a black background, white text/images, and a single bright color added to the volume levels image to
Evaluation question 2
The document discusses how various media texts related to a music project are linked through consistent elements like costumes, props, imagery, colors, fonts, and overall messages. Specifically:
- The main artist's costume of a suit and hat created a unique and recognizable style across all texts.
- Props like microphones and headphones emphasized the musical element and performance.
- Body positions and images of the artist holding a microphone were consistent.
- Similar color schemes, fonts, and black and white aesthetics created cohesion.
- Aligning messages around themes of success and achievement tied all pieces together.
Bose Ad Campaign - "Silence Never Sounded So Good"
The campaign aims to increase brand awareness of Bose Quiet Comfort headphones among millennials. It will feature singer Sam Smith as a brand ambassador promoting a #BoseQuietComfort Instagram contest. The contest will ask entrants to post photos of themselves using the headphones in their favorite quiet place. Magazine ads and Smith's social media promotion will showcase the headphones' ability to provide high-quality sound while blocking out ambient noise, with the tagline "Silence never sounded so good." Research found greater familiarity with Beats headphones, so positioning Bose as trendier is a goal.
CAMP_2_SJ and MM
The campaign aims to increase brand awareness of Bose Quiet Comfort headphones among millennials. It will feature singer Sam Smith as a brand ambassador promoting a #BoseQuietComfort Instagram contest. The contest will ask entrants to post photos of themselves using the headphones in their favorite quiet place. Magazine ads and Smith's social media promotion will showcase the headphones' ability to provide high-quality sound while blocking out background noise, with the tagline "Silence never sounded so good." The minimalist creative focuses on the headphones in serene locations like a library, gorge, and woods.
Question 2
The document discusses creating continuity and synergy across various music products for a band called The Crystal Whites, including their magazine advert, digipak, CD, and lyric booklet. Some techniques used were selecting the same front and back cover image, using consistent fonts, including promotional elements like social media logos and a music video link. Photos of the band members were also consistently featured across products to connect their identity. The goal was to connect the different products and promote the band and their album.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and creating an official website and social media profiles to promote his new album. This directed fans to music streaming and purchase options. Research was done on similar EDM artists to guide designs of the album cover, website, and music video in establishing Strio's brand and image. Feedback on social media and YouTube showed the campaign was effectively attracting the target audience.
Advanced Portfolio
The document summarizes a student's advanced portfolio project creating marketing materials for a fictional punk band called Middle Finger Salute. The student created a music video for the band along with other products like CD covers and advertisements. Throughout the products, they maintained a consistent punk brand image using techniques like a black and white/color theme, bright contrasting colors, and a cartoon-style pink gorilla logo. Audience feedback was gathered to help refine the materials and ensure they appealed to the target demographic of 16-25 year old punk fans.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
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Brand identity keynote (bboyzz)
- 2. C.E.O. and Founder B!an C. Bu"on BBOYZZ Entertainment
- 3. BBOYZZ BBOYZZ - company brand name BBOYZZ stands for Burton Boys, my last name Burton family entertainment company Three brothers logo represent family unity Entertainment
- 4. BBOYZZ unique spelling - replaced S with ZZ stands out as a team instead of an individual company company name leaves room for other business ventures such as: fashion design, modeling, clothing, etc..... Entertainment Strengths
- 5. BBOYZZ protected by USPTO at uspto.gov trademark brand available Entertainment
- 6. BBOYZZ Fanciful category invented, made up originality Entertainment Brand Identity
- 7. BBOYZZ Logo design colors are black and white white - innocence, purity black - luxury, sophistication Entertainment Laws of shape & color
- 8. BBOYZZ BBOYZZ logo is effective due to its uniqueness in name and logo style logo is a design of three business men who are very well dressed from head to toe. business of the company is represented in the BBOYZZ logo logo of the three business men also states there is a strong business team of men ready to handle business Entertainment
- 9. BBOYZZ logo style represents a Woodmark style and symbol logo reflects my unique brand because it represents team unity in building a successful business, a successful team is needed Entertainment
- 10. BBOYZZ to the right is an example logo of Atlantic Records the logo main elements represent an emblem with the colors red and white red representing passion, energy, and power logo falls under the fanciful category, invented or made up Entertainment Competitor logo style
- 11. BBOYZZ Universal Music Group logo is an example of their company logo conveying its message through their logo the logo symbolizes the world at which Universal music group distributes music and services throughout the world. UMG is the #1 Entertainment Company in the world. Entertainment example of a logo I would create
- 12. BBOYZZ Entertainment Brand Logo (rough draft) logo shape: represents a woodmark and symbol style. logo colors: represent black and white. The suits are black representing luxury and sophistication while the white headphones represent the innocence and purity of music logo style: represents three businessmen and their passion for music logo design: represents the business in music with teamwork and unity
- 13. BBOYZZ corporate vision at BBOYZZ is to establish a music entertainment company in producing the best quality music to its consumers through teamwork and to become a successful company throughout the world of music BBOYZZ beliefs are to keep our consumer’s happy and curious about the excellent music at which we distribute we will never stop producing the best quality artists and music to the world Entertainment Corporate Culture
- 14. BBOYZZ Dedicated and determined to producing exquisite professional music to the music lovers of the world. Your passion for music is ours. mission statement will be communicated through the company’s website url and advertising by publicizing the dedication the company will have to its consumers in producing the quality music they want mission statement is directed to BBOYZZ employees and customers Entertainment Mission Statement
- 15. BBOYZZ mission statement represents direction, focus, and passion for our consumers BBOYZZ mission statement is concise and straightforward state tells what the company is about in less then 30 seconds mission statement is unique in style do to the straightforward message that portrayed to the world in the dedication the company will pursue to produce the music at which the world wants to hear Entertainment Mission Statement
- 17. BBOYZZ BBOYZZ tagline is effective due to explanation in it’s tagline as to what the company intensions are in the quality of music distributed tagline speaks to our clients by letting them know we will stop at nothing in producing the best professionally music we will give our customers a lifetime of quality music for their enjoyment BBOYZZ tagline represents a specific message to the customers Entertainment Professionally Produced Music
- 18. BBOYZZ tagline above reinforces the BBOYZZ brand name and logo BBOYZZ tagline does not distinguish from it’s competitors. In the Entertainment Music industry, many competitors goal is to produce the best music possible. however, BBOYZZ tagline does portray the action of command. It’s short, easy to say, and positive. Our tagline can also be considered unique Entertainment Professionally Produced Music
- 19. BBOYZZ Motto: Let’s Go Get It!!!! Entertainment