Tya portfolio 2018 master

© 2018 T.Y.A.(HK) Limited. All rights reserved.Designing Your Services and Communications
We DESIGN solutions
Create unique USER EXPERIENCE
across new marketing.

Designing Your Services and Communications
Our Motto
We DESIGN solutions
Create unique USER EXPERIENCE
across new marketing.
© 2018 T.Y.A.(HK) Limited. All rights reserved.

Hong Kong is a strategic Communica1ons Design Agency. Our headquarter was
founded in Tokyo in 1982. Our founder, Masakazu Yoshimi have a simple vision: transform
passion, understanding and experDse into Strategic CreaDve, AdverDsing work that Really
works.

Our first overseas office opened in Singapore in 1995, following office in Hong Kong in 1998,
Vietnam in 2010 – employing over 100 professionals of nine naDonaliDes – with projects
spanning across enDre Asia Pacific region.

Who we
are…

Creative & Strategy
Designing Your Service and Communication
We are fully commiUed to your success and starDng from Gather. Listen. Deliver.

Our services focus on Crea1ve Strategy, Communica1on Design, Integrated
Tradi1onal and Digital Marke1ng, Genera1ng WOM on social Media for
our clients.

Including User Experience Design and Customer Journey to opDmize the interchanging role
of tradiDonal and digital markeDng. Aim to provide valuable ideas and eﬀecDve
communicaDons design to our clients .

What is our
services …

How we
work …
TARGET
SEGMENT
RESEARCH
& MAKE
FRAME
WORK
CREATIVE
STRATEGY
MARKETING
FUNNEL
TOUCH
POINTS /
TACTICS
User Experience
We always DESIGN Solutions
Create unique USER EXPERIENCE across new marketing.

Creative & Strategy
A-1 Bakery Group
ABC Studio
AEON CREDIT
AMWAY HK
AMWAY CHINA
ANA AIRLINE
ARIIX
BASF
BELLE INTERNATIONAL
BIFESTA
BROTHER
BROCADE
CANON
CIGNA
CLARINS
CRYSTAL GEYSER
CLEVERIN GEL
FANCL
FIBE MINI
FUJI XEROX
GATSBY
GIORGO ARMANI
HEROINE MAKE
ITACHO SUSHI
IPSA
JUCHHEIM
KDDI
LUCIDO-L
MCDATA
NIN GROUP
NOKIA
OTSUKA
ORONAMIN C
ORONINE H
PCCW
PEPPER LUNCH
PHILIPS
PLAYSTATION
POCARI SWEAT
PRIME CREDIT
PERFACE
PROMISE
SANACO
SATO
SEIROGAN
SONY
SONY MUSIC
SOYJOY
SUNKILLER
TAIKO
WISEMAN DINING
YKK
Our Clients
Get inspired with TYA

Creative & Strategy
BEST CREATIVE
AWARDS
COMPLIMENT
BEST CREATIVE
AWARDS 2014
BEST POSTER
AWARDS 2015
BEST TVCM AWARDS 2016
SOYJOY, POCARI SWEAT SUMMER & WINTER

Following is
Our WORK
Hello…
Designing Your Services and Communications © 2018 T.Y.A.(HK) Limited. All rights reserved.

CLIENT : OTSUKA, POCARI SWEAT Designing Your Service and Communication
Since 2012, we provide the full
services of CREATIVE DESIGN on
Which will be abled to integrate on Tradi1onal, Digital and Social
Media. Also including Sales & Promo1on Campaign, Genera1ng
WOM for PR, Plan on Social Media & Event Ac1vity etc.
The Annual Campaign

STRATEGY
RESEARCH
&
ANALYSIS
CREATIVE
DESIGN
TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out
Creative Design for TVCM

Integrated Communications
This enables an integrated communicaDons approach where consistent
messaging across mulDple media create a customer percepDon. Allows
the brand to engage with customer at mulDple points.

Integrated touch points. More inDmate customer
relaDonships. Oﬀers a full suite of integrated digital
markeDng soluDons across local, social, mobile and
more.
Planning. Content Design.
Go Digital | UX

Creative, UX Design & Engagement
Design and Promote the Event, Build “EVENT” awareness, Create
contents for POCARI owned media. Connected Interacted with fans and
public through the event.
Over 8000 Participants

CLIENT : OTSUKA, SOYJOY Designing Your Service and Communication
The Annual Campaign
Which will be abled to integrate on Tradi1onal, Digital and
Social Media. Also including Sales & Promo1on Campaign.
provides the full services of
CREATIVE DESIGN on

STRATEGY
RESEARCH
&
ANALYSIS

CREATIVE
DESIGN

TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out

messaging across mulDple media create a customer percepDon. Allows the
brand to engage with customer at mulDple points.

Designing Your Service and CommunicationCLIENT : OTSUKA, SOYJOY
Go Digital | UX
relaDonships. Oﬀers a full suite of integrated digital markeDng
soluDons across local, social, mobile and more.

CLIENT : OTSUKA, WISEMAN’S DINING Designing Your Service and Communication
The Annual Campaign
CREATIVE DESIGN on

Designing Your Service and CommunicationCLIENT : OTSUKA, WISEMAN’S DINING
STRATEGY
RESEARCH
&
ANALYSIS
CREATIVE
DESIGN
TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out

messaging across mulDple media create a customer percepDon. Allows the
brand to engage with customer at mulDple points.

Trial Sample Campaign
Landing Page ( Mobile Device )
Online
Banner
Print
QR code
Offline
/ Event

CLIENT : OTSUKA HK – ORONAMIN C
The Annual Campaign
CREATIVE DESIGN on

Go Digital | UX
User experience design

is the process of enhancing user
saDsfacDon by improving the usability,
accessibility, and pleasure provided in
the interacDon between the user
and the product.
Plan. Content. Design.

Teaser
Online Campaign – Plan. Content. Design.

This enables an integrated communicaDons approach where
consistent messaging across mulDple media create a customer
percepDon. Allows the brand to engage with customer at
mulDple points.

CLIENT : PILOT PEN HK LTD Designing Your Service and Communication
TARGET
SEMENT
RESEARCH
& MAKE
FRAME
WORK
CREATIVE
STRATEGY
MARKETING
FUNNEL
TOUCH
POINTS /
TACTICS
User Experience
We always DESIGN Solutions
Create unique USER EXPERIENCE across new marketing.

A Branding Video
provides the service of
CREATIVE IDEA & MAKE
Through the brand campaign to deliver the brand value and drive
as many customers as possible move to next markeDng funnel,
such as interest, understanding, and acDon.

3 arDsts + 97
Teenagers
Co-create 100
T-shirt
under 1 topic


Premium Items

CLIENT : RIZAP HK Designing Your Service and Communication
STRATEGY
RESEARCH
&
ANALYSIS
CREATIVE
DESIGN
TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out
Idea & Creative - Brand Campaign

CLIENT : RIZAP HK Designing Your Service and Communication
Go Digital | UX
Planning, Web Design & Development

Designing Your Service and CommunicationCLIENT : RIZAP HK
Trial Service Campaign
Landing Page ( Mobile Device )
Online
Banner
Print
QR code
Offline
/ Event

CLIENT : Brother (HK) International Designing Your Service and Communication
Brand, Promotion Campaign
CreaDve Strategy & CommunicaDon Design which is able
to integrate on TradiDonal, Digital, and Social Media.
In 2015, we provide the services of

STRATEGY
RESEARCH
&
ANALYSIS
CREATIVE
DESIGN
TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out
Idea & Creative - Brand Campaign

relaDonships. Oﬀers a full suite of integrated digital
markeDng soluDons across local, social, mobile and
more.
Plan. Content. Design.
Online Campaign

Do something out of the ordinary is collection of extreme visual magic
ADs out of the ordinary at MTR

CLIENT : A-1 Bakery Group Designing Your Service and Communication
The 30th Anniversary – Brand campaign, S1mulate Purchase
Inten1on Campaign Digital, Digitalize the membership
program with POS system and Facebook Campaign.

The Brand Campaign
CREATIVE DESIGN on

Designing Your Service and CommunicationCLIENT : A-1 Bakery Group
Brand Collaboration Campaign
Work with diversiﬁed partners to create eﬀecDve promoDon campaign. Through
online with social media to spread out the A-1 30th anniversary campaign. We
organized and managed it. Designing the service and communicaDon, creaDve
integraDon, and management of the Facebook page, Facebook adverDsing plan.


CLIENT : A-1 Bakery Group Designing Your Service and Communication
Go Digital | UX
Planning, Web Design & Development

CLIENT : A-1 Bakery Group
Design & Develop Online
Membership System
We always DESIGN solutions
Online Apply Verify Process Approval

CLIENT : A-1 Bakery Group
Design & Develop Online
Gift Voucher
Online Apply Verify Process Approval
We always DESIGN solutions

Designing Your Service and CommunicationCLIENT : A-1 Bakery Group
Online Apply ! Implementation by API Program Card Process
POS System | CRM
Consolidate the user requirement, Work with diversiﬁed partners and support
on the online implementaDon by API program. Designing the logic ﬂow of
online applicaDon, develop the web page of A-1 Bakery Membership Card
applicaDon.

Through Facebook to spread out the online apply service at A-1 Group
website. We plan, design and develop it.

Backend design is available to support and enhance for further development.
Membership System + POS

CLIENT : Amway Hong Kong Designing Your Service and Communication
STRATEGY
RESEARCH
&
ANALYSIS
CREATIVE
DESIGN
TACTICS REVIEW
User Experience
Start from
Understanding
Deﬁne & Set the
Goal with Client
Create Communica1on
Design
Integra1on and
Execu1on
Monitor aSer
Roll Out
18,000sq.ft Amway Experience Center
Creative Idea & Design for Experience Center

Renovation Design & Execution
18,000sq.ft Amway Experience Center
InnovaDon with RenovaDon. Design and rebuild the on trend image for
brand, Brings the idea with technology to create a friendly, interacDve,
new user experience for customer connects with brand and their services.

Design. Organize. Execute.
Grand Opening Ceremony Event
Over 600 guests aUended, Creates and delivers
the remarkable event with joyful moment for
every guest is mission.

CLIENT : Amway Hong Kong
Crea1ve Design. User Experience Flow with Content Design.
Oversea Expo for eSpring
The event did hold at Thailand and visitors over 80 thousands in a
month. Started from on-site visit, designing the ﬂoor plan, walk-
ﬂow, creaDve design and contents design.


Idea & Design of Renova1on
eSpring Experience Center
Design for the brand with high technology image, need to deﬁne the
selling point wit client to well deliver product value to communicate
with every visitor.

Beauty Expo
Visual Design. Informa1on Design.
The event did hold at HKCEC and visitors over 30 thousands in 2
days. Our service focus on the visual and informaDon design.

THANKS FOR
LISTENING
Q & A

CLIENT : BASF HONG KONG ( APAC HEADQUARTERS ) Designing Your Service and Communication
The markeDng tools which will support and distribute to East Asia Regional
Oﬃces. CREATIVE DESIGN for Brand, Product Brochures, and
Promo1on items.

B2B Marketing Tools
provides the service of CREATIVE
WRITING & DESIGN on
Is the largest chemistry producer in the world.

Creative Design of Brand Brochures
Every project will be involved in the planning, crea1ve design,
contents design, project & 1me management.

Creative Writing & Design
Every project will be involved in the planning, crea1ve design,
contents design, project & 1me management.

CLIENT : ITACHO SUSHI Designing Your Service and Communication
Reinforce Brand Image, Enhance Young &
Trendy Image aSer 12 years history
provide the services of
Corporate Identity Design

Sustain the brand history and value with new look
Idea and Design

New launch in Hong Kong Promo1on
Michelin Japanese Restaurant

Brand New Product ( Logo Iden1ty )
Idea and Design

Which are included the Brand Campaign, Sales Promo1on,
Shop Renova1on, Event & Expo and Brand Experience Center
Since 2006, we provide the full
services of CREATIVE DESIGN
The Brand Campaign

CLIENT : 大幸藥品 Designing Your Service and Communication
Start from Research, Create the brand communica1on to make
the brand connect to target audience through Social Media
provides the services of
Social Media Marketing

CLIENT : 大幸藥品 Designing Your Service and Communication
Workflow for Facebook Marketing
Facebook Insight ReportCustom Audiences
ADsPost
ResponseContent Design
Planning Manage Promote Report

CLIENT : 大幸藥品 SEIROGAN Designing Your Service and Communication
Idea & Promotion Plan. Content Design

CLIENT : 大幸藥品 CLEVERIN Designing Your Service and Communication

CLIENT : 大幸藥品 CLEVERIN Designing Your Service and Communication
Deﬁne the goal with client to design the MarkeDng Survey. We designed and
managed the survey and event. Successfully recruited a Hundred Consumers to
aUend the event and collected the value data for further marke1ng planning.
Marketing Survey and Event

CLIENT : ALL NIPPON AIRWAYS CO LTD
Start from Research, Create the brand communica1on to make
the brand connect to target audience through Social Media
provides the services of
Social Media Marketing

CLIENT : ALL NIPPON AIRWAYS CO LTD Designing Your Service and Communication

CLIENT : ALL NIPPON AIRWAYS CO LTD Designing Your Service and Communication
Go Digital | UX
User experience design

is the process of enhancing user
saDsfacDon by improving the usability,
accessibility, and pleasure provided in
the interacDon between the user
and the product.
Membership Campaign

Strategy & Planning Creative Integration Execution & Analysis
We enjoy the challenge of being an integral part of setting goals, determining strategy, developing
Fashion Design executions, and measuring results. – everything from how the product is made
to how it is used, from who uses it to who doesn’t but should, identify challenges and
opportunities to work out the valuable ideas and eﬀective plan.
CLIENT : BELLE INTERNATIONAL

CLIENT : PEPPER LUNCH HONG KONG


About us

We were once a very Dny startup. We were small, and newcomers, but we had an outsized hunger for success.

We had a sharp acumen and wouldn’t be beaten by the big agencies.

We thought seriously about how to tackle the issues, and we moved into acDon to ﬁnd answers.

That has always been important to us, and clients have seen that and worked with us. We believe that is the core value behind t.y.a.
Our goal is working with brands that take an interest in this value that we provide, which is something we’ve culDvated since our
startup days.And we want to work as partners with people who share our views.

Design is about solving problems.

- We uDlize design to make services around the world beUer and more intuiDve.

-  We use it to make communicaDon around the world easier and clearer.

t.y.a is not only engaged in tradiDonal adverDsing. We engage in everything from the producDon of commercials, to copywriDng, art
direcDon, strategy, digital technology, data science, PR and promoDonal work, content creaDon, media work, product design,
business design, and much more.

The communicaDon space today is moving at a dizzying pace. MarkeDng must face increasingly new and varied realiDes. Ideas go
from paper to pracDce much quicker today. Everyone expects innovaDon. We want to be at the forefront of providing strategies for
consumers to have even beUer brand experiences.

Tya portfolio 2018 master

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Tya portfolio 2018 master