4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section Please see the breakdown of the assignment Marketing Plan Unit II: Company Overview and Market Research  Overview of Company  Market Research Strategies  Analyzing Macro-environment-PEST Analysis In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company. Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. Unit IV: Situation Analysis  Segmentation & Target Market Analysis  Competitive Analysis  SWOT Analysis This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area. Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. Unit VI: Marketing Strategy  Product Strategies  Place Strategies  Pricing Strategies  Promotional Strategies This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.

1. 4 part marketing plan for a fictional company: I have chosen a
mobile taco food truck. Each unit must be 3 pages excluding
reference and title page. So in essence this will be a 12-20 page
assignment. The assignments must be per the breakdown
below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the
fictional company you have selected/created, allowing the
reader to understand the company, product/service, and any
other pertinent details. Marketing plans are compiled by
companies that have incorporated a solid marketing research
strategy in order to better understand the industry, competition,
and customer. Explain the research strategies that will be used
by your company. Finally, analyze the macro environment using
a PEST analysis. This will lead to a better understanding of how
changes in the political/legal, economic, socio-cultural, and
technological environment will affect your company.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Unit IV: Situation Analysis

2. This section will begin with an application of segmentation of
the market of your fictional company. Think about behavioral,
psychographic, demographic, and geographic criteria that might
help you in segmenting the market. Once you have completed
the segmentation, identify the target market that your company
will focus on including your rationale. It’s important for the
marketing manager to understand the competitive environment
within the industry in which they operate. Compile a detailed
competitive analysis looking at the top three or four competitors
and differentiating each against your company. Finally,
assemble and thoroughly explain a SWOT Analysis with a
minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Unit VI: Marketing Strategy
roduct Strategies
This section of the Marketing Plan will assess the marketing
strategies or the controllables to include the entire marketing
mix (4 P’s). Think about the most effective strategies to use
with an eye on the target market. Include your rationale and
research to support your position. Additionally, you will include
a discussion of whether the fictional company has a competitive
advantage (or is better than its competitors) with respect to each
area. Note: You will discuss competitive advantage four times

3. and should be discussing each area separately.
Product Strategies
Explain the product characteristics including the product and/or
service qualities, warranties, service contracts, packaging, and
branding opportunities. Include rationale.
Discuss whether the company has a competitive advantage with
respect to product.
Place Strategies
Explain the entire channel of distribution from the manufacturer
to the consumer. Think about how the channel aligns with the
overall logistics and the location of the physical facility.
Include rationale.
Discuss whether the company has a competitive advantage with
respect to place.
Pricing Strategies
Explain the pricing strategies and tactics to be used by your
company. Research the various combinations of strategies that
could be used by the company at different times. Include
rationale.
Discuss whether the company has a competitive advantage with
respect to pricing.
Promotional Strategies
Explain the promotional mix to be used, thinking about personal
selling, advertising, sales promotion, internet marketing, and
publicity. Think about promotional mediums as well. Include
rationale.
Discuss whether the company has a competitive advantage with
respect to promotion.
Your APA formatted assignment should be a minimum of four
(4) pages in length (not including the title and references
pages), allowing for you to adequately discuss all four areas of
the marketing mix. Be sure to use the subheadings as given
above. Because this assignment is a comprehensive plan,
additional research and support should be included. You are
required to use a minimum of three peer-reviewed, academic
sources that are no more than five years old.

4. Unit VIII Scholarly Activity
Marketing Plan: Marketing Metrics
This section of the marketing plan will review the concept of
marketing metrics with the application of five metrics to the
company marketing plan. Using the Marketing Metrics chart-
Table 22.9 located on page 642 of the textbook, select one
metric in each of the five marketing metric categories (5 total).
For each metric identified, provide a description of the metric,
demonstration of how it will be calculated and finally, how it
will be used in your company. Include specific, measurable
goals within your metric. Include research beyond the textbook
to fulfill these requirements.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Course Textbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th
ed.). Upper Saddle River, NJ: Prentice Hall.
http://socioline.ru/files/5/283/kotler_keller_-
_marketing_management_14th_edition.pdf

5. MBALN-622 Financial Management
Assignment 1
Financial Management – Theory and Application
Deadline
As per the VLE
Learning Objectives for Course
1. Obtain a comprehensive understanding of the financial
environment and
adequately define financial terms
2. Have an ability and readiness to formulate, examine and
defend business case
judgments, as well as recognize ethical dilemmas and corporate
social
responsibility issues in Finance,
3. Conceptually understand the main theories of Corporate
Finance and have a
commitment to their practical mathematical application
4. Compare and appraise theories that underlie current thinking
in Corporate
Finance and Investment, demonstrate and evaluate how these
theories can be
applied in practical situations,

6. 5. Demonstrate effective oral communication of complex ideas
and arguments,
possess developed listening skills.
Guidelines for assignment
agiarism and reproduction of someone else’s work as your
own will be
penalized
– Use Harvard or
APA referencing
method.
d include an introduction, main
body, and a conclusion
– 40%
Assignment)
essed: 1,2,3,4

7. PART 1
Assume that for a car manufacturer, Chrysler Ford. Your boss,
the chief financial officer, has just handed you
the estimated cash flows for two proposed projects. Project L
involves adding a new item to the firm's
ignition line; it would take some time to build up the market for
this product, so the cash inflows would increase
over time. Project S involves an add-on to an existing line, and
its cash flows would decrease over time. Both
projects have 3-year lives, because Chrysler is planning to
introduce entirely new models after 3 years.
Here are the projects net cash flows (in thousands of dollars):
Expected after-tax
Project
S

8. net cash flows (CFt)
Year (t) Project S Project L 0 1 2 3
0 ($100) ($100) -100 70 50 20
1 70 10
2
50
60
Project
L
3 20 80
0 1 2 3
-100 10 60 80
Depreciation, salvage values, net working capital requirements,
and tax effects are all included in these cash flows.
The CFO also made subjective risk assessments of each project,
and he concluded that both projects have risk

9. characteristics which are similar to the firm's average project.
Chrysler’s weighted average cost of capital is 10%.
You must no determine whether one or both of the projects
should be accepted.
Required
Evaluate the projects using the 5 key techniques: (1) payback
period, (2) discounted payback period, (3) net
present value, (4) internal rate of return, and (5) modified
internal rate of return.
Identify those projects that will lead to the maximization of the
firm's stock price.
Part 2
Critically appraise the appraisal techniques above. Discuss their
limitations, the social and
ethical factors that should also be considered when making such
decisions.
Part 3
Multiple Choice Questions and Short Answers
Please attempt all answers.

10. Q1. Which of the following is correct? The bid quote represents
the rate at which
1. the dealer will buy foreign currency from you.
2. the dealer will sell foreign currency to you.
3. you can buy the foreign currency from the dealer.
4. None of these
Q2. Sole proprietorship is an owner’s only
business.
False
True

11. Q3. Which of the following is correct? A stakeholder is
1. anyone geographically close to the firm’s headquarters.
2. Anyone with a claim on the cash flows of the firm.
3. any governmental agency
4.
All of these.
Q4. Which of the following is correct? Corruption in business
1. creates inefficiencies in an economy.
2. inhibits growth in an economy.
3. slows the rate of economic growth in a country.
4. all of these
Q5. Which senior executive, when he or she is guilty of serious

12. misconduct, can subject the firm
to the most serious losses in financial wealth?
1. Chief Technology Officer
2. Chief Financial Officer
3. Chief Risk Officer
4. Chief Executive Officer
Q6. Which of the following is correct? With regard to
information, a central idea of fairness
suggests that
1. outsiders should not be allowed to trade since, by definition,
they are at a disadvantage.
2. insiders should never be able to trade.
3. decisions should be made on an even playing field.
4. insiders should be able to trade whenever they want.

13. Q7. Which of the following is correct? Secondary financial
markets are similar to
1. direct auction markets.
2. new-car markets.
3. used-car markets.
4. all of these.
Q8. Which of the following is correct? The ease with which a
security can be sold and converted
into cash is called
1. convertibility.
2. book value.
3. marketability.
4. none of these.
Q9. Which is the following indices is not a broad market
average index?

14. 1. CAC-40
2. DAX
3. FTSE 100
4. Amex Oil Index
Q10. Use the following table to calculate the expected return for
the asset.
Return Probability
0.10 0.25
0.20 0.50
0.25 0.25
What is the asset's expected return?
1. 20.00%
2. 18.75%
3. 17.50%
4.
15.00%

15. Q11. Use the following table to calculate the expected return for
the asset.
Return Probability
0.05 0.10
0.10 0.15
0.15 0.50
0.25 0.25
What is the asset's expected return?
1. 12.50%
2. 15.75%
3. 13.75%
4. 16.75%
Q12. The return distribution for an asset is as shown in the

16. following table. What are the missing
values if the expected return is 10 per cent?
Return Probability
0.10 0.25
X 0.50
X 0.25
1. 0.20
2. 0.15
3. 0.10
4. None of these.
Q13. Explain the difference between systematic and non-
systematic risk.
Q14. Which of the following is correct? In computing the NPV
of a capital budgeting project, one
should NOT

17. 1. estimate the cost of the project.
2. ignore the salvage value.
3. make a decision based on the project's NPV.
4. discount the future cash flows over the project's expected
life.
Q15. Which of the following is correct? The net present value
1. uses the discounted cash flow valuation technique.
2. will provide a direct measure of how much the firm value
will change because of the capital
project.
3. is consistent with shareholder wealth maximisation goal.
4. All of these.

18. Q16. Which of the following is correct? Disadvantages of the
payback method include the
following.
1. It ignores the time value of money.
2. It is inconsistent with the goal of maximising shareholder
wealth.
3. It ignores cash flows beyond the payback period.
4. All of these.
Q17. Which one of the following statements about IRR is NOT
true?
1. The IRR is the discount rate that makes the NPV greater than
zero.
2. The IRR is a discounted cash flow method.
3. The IRR is an expected rate of return.
4. None of these.
Q18. Which of the following is correct? When estimating the
cost of debt capital for the firm, we
are primarily interested in

19. 1. the cost of short-term debt.
2. the cost of long-term debt.
3. the coupon rate of the debt.
4. none of these.
Q19. Which of the following is correct? The recommended
model to estimate the cost of
ordinary shares for a firm is
1. a one-stage constant growth model.
2. a multistage growth model.
3. the CAPM.
4. none of these.
Q20. Which of the following is correct? Disadvantages of going
public include all EXCEPT

20. 1. The transparency that results from this compliance can be
costly for some firms.
2. The costs of complying with ongoing listing and disclosure
requirements.
3. The high cost of the IPO itself.
4. Managers' tendency to focus on long-term profits.